Home/Insights/Internet users by ageSep, 2023 - Aug, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

27%
25-34
22%
18-24
20%
45-54
19%
35-44
13%
55-64

Sessions share over time by users’ age

Share of sessions in % from Sep, 2023 to Aug, 2024
25-34
18-24
45-54
35-44
55-64

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Conversion rate by users’ age

The conversion rate by users’ age

3.9%
45-54
3.7%
25-34
3.6%
55-64
3.6%
35-44
2.3%
18-24

Conversion rate over time by users’ age

Conversion rate from Sep, 2023 to Aug, 2024
45-54
25-34
55-64
35-44
18-24

Average order value by users’ age

The average order value by users’ age

$77
45-54
$76
55-64
$72
18-24
$70
25-34
$64
35-44

Average order value by users’ age

Absolute values in $ from Sep, 2023 to Aug, 2024
45-54
55-64
18-24
25-34
35-44


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