Home/Insights/Internet users by ageAug, 2024 - Jul, 2025
Canada

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

27%
25-34
20%
35-44
20%
45-54
17%
18-24
11%
55-64
4.8%
Other

Sessions share over time by users’ age

Share of sessions in % from Aug, 2024 to Jul, 2025
25-34
35-44
45-54
18-24
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.4%
65+
2.2%
55-64
2.2%
45-54
2.2%
25-34
2%
35-44
1.5%
Other

Conversion rate over time by users’ age

Conversion rate from Aug, 2024 to Jul, 2025
65+
55-64
45-54
25-34
35-44
Other

Average order value by users’ age

The average order value by users’ age

$89
65+
$86
45-54
$85
18-24
$81
55-64
$76
25-34
$66
Other

Average order value by users’ age

Absolute values in $ from Aug, 2024 to Jul, 2025
65+
45-54
18-24
55-64
25-34
Other


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