Home/Insights/Internet users by ageJan, 2025 - Sep, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

29%
25-34
22%
35-44
18%
45-54
17%
18-24
9.9%
55-64
4.1%
Other

Sessions share over time by users’ age

Share of sessions in % from Jan, 2025 to Sep, 2025
25-34
35-44
45-54
18-24
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.3%
65+
2.2%
55-64
2.2%
25-34
2.1%
45-54
2%
35-44
1.6%
Other

Conversion rate over time by users’ age

Conversion rate from Jan, 2025 to Sep, 2025
65+
55-64
25-34
45-54
35-44
Other

Average order value by users’ age

The average order value by users’ age

$94
65+
$92
45-54
$80
25-34
$79
55-64
$79
18-24
$69
Other

Average order value by users’ age

Absolute values in $ from Jan, 2025 to Sep, 2025
65+
45-54
25-34
55-64
18-24
Other


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