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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

30%
25-34
22%
35-44
18%
45-54
15%
18-24
10%
55-64
4.9%
Other

Sessions share over time by users’ age

Share of sessions in % from May, 2025 to Apr, 2026
25-34
35-44
45-54
18-24
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.6%
55-64
2.6%
25-34
2.6%
45-54
2.5%
35-44
2.5%
65+
2.2%
Other

Conversion rate over time by users’ age

Conversion rate from May, 2025 to Apr, 2026
55-64
25-34
45-54
35-44
65+
Other

Average order value by users’ age

The average order value by users’ age

$85
45-54
$82
65+
$76
18-24
$73
25-34
$71
55-64
$67
Other

Average order value by users’ age

Absolute values in $ from May, 2025 to Apr, 2026
45-54
65+
18-24
25-34
55-64
Other


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