Home/Insights/Internet users by ageAug, 2024 - Jul, 2025
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Internet users by age
This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by users’ age
The share of traffic by users’ age
26%
45-54
23%
18-24
23%
35-44
20%
25-34
8.2%
55-64
Sessions share over time by users’ age
Share of sessions in % from Aug, 2024 to Jul, 2025