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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

26%
45-54
24%
18-24
23%
35-44
20%
25-34
8.3%
55-64

Sessions share over time by users’ age

Share of sessions in % from Oct, 2024 to Jul, 2025
45-54
18-24
35-44
25-34
55-64

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Conversion rate by users’ age

The conversion rate by users’ age

0.65%
18-24
0.54%
25-34
0.51%
35-44
0.49%
45-54
0.38%
55-64

Conversion rate over time by users’ age

Conversion rate from Oct, 2024 to Jul, 2025
18-24
25-34
35-44
45-54
55-64

Average order value by users’ age

The average order value by users’ age

$115
55-64
$90
45-54
$90
25-34
$89
35-44
$78
18-24

Average order value by users’ age

Absolute values in $ from Oct, 2024 to Jul, 2025
55-64
45-54
25-34
35-44
18-24


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