Home/Insights/Internet users by ageAug, 2025 - Apr, 2026
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

32%
65+
21%
45-54
19%
25-34
18%
35-44
7.9%
55-64
2.6%
Other

Sessions share over time by users’ age

Share of sessions in % from Aug, 2025 to Apr, 2026
65+
45-54
25-34
35-44
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

7.9%
18-24
7.3%
25-34
7%
65+
6.7%
45-54
6.3%
55-64
6%
Other

Conversion rate over time by users’ age

Conversion rate from Aug, 2025 to Apr, 2026
18-24
25-34
65+
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$157
65+
$149
55-64
$149
18-24
$144
25-34
$135
45-54
$122
Other

Average order value by users’ age

Absolute values in $ from Aug, 2025 to Apr, 2026
65+
55-64
18-24
25-34
45-54
Other


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