Home/Insights/Internet users by ageMar, 2024 - Feb, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
65+
25%
45-54
20%
35-44
16%
25-34
7.9%
55-64
3.1%
Other

Sessions share over time by users’ age

Share of sessions in % from Mar, 2024 to Feb, 2025
65+
45-54
35-44
25-34
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

5.5%
25-34
5.4%
45-54
5.1%
35-44
5%
65+
4.9%
55-64
3.9%
Other

Conversion rate over time by users’ age

Conversion rate from Mar, 2024 to Feb, 2025
25-34
45-54
35-44
65+
55-64
Other

Average order value by users’ age

The average order value by users’ age

$67
65+
$62
25-34
$62
45-54
$61
55-64
$60
35-44
$59
Other

Average order value by users’ age

Absolute values in $ from Mar, 2024 to Feb, 2025
65+
25-34
45-54
55-64
35-44
Other


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