Home/Insights/Internet users by ageJul, 2024 - Feb, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

30%
65+
22%
45-54
21%
35-44
16%
25-34
8%
55-64
2.9%
Other

Sessions share over time by users’ age

Share of sessions in % from Jul, 2024 to Feb, 2025
65+
45-54
35-44
25-34
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

5.7%
45-54
5.5%
25-34
5%
35-44
4.9%
55-64
4.9%
65+
3.9%
Other

Conversion rate over time by users’ age

Conversion rate from Jul, 2024 to Feb, 2025
45-54
25-34
35-44
55-64
65+
Other

Average order value by users’ age

The average order value by users’ age

$69
65+
$65
25-34
$63
35-44
$62
55-64
$61
45-54
$61
Other

Average order value by users’ age

Absolute values in $ from Jul, 2024 to Feb, 2025
65+
25-34
35-44
55-64
45-54
Other


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