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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

32%
55-64
31%
45-54
17%
65+
9.2%
35-44
9%
25-34
1.4%
Other

Sessions share over time by users’ age

Share of sessions in % from Jan, 2025 to Dec, 2025
55-64
45-54
65+
35-44
25-34
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.2%
18-24
1.5%
25-34
1.3%
35-44
1.1%
45-54
0.82%
55-64
0.66%
Other

Conversion rate over time by users’ age

Conversion rate from Jan, 2025 to Dec, 2025
18-24
25-34
35-44
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$98
55-64
$97
65+
$94
45-54
$79
25-34
$75
35-44
$62
Other

Average order value by users’ age

Absolute values in $ from Jan, 2025 to Dec, 2025
55-64
65+
45-54
25-34
35-44
Other


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