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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

32%
55-64
29%
45-54
22%
65+
8.9%
35-44
8.3%
25-34

Sessions share over time by users’ age

Share of sessions in % from Mar, 2024 to Feb, 2025
55-64
45-54
65+
35-44
25-34

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Conversion rate by users’ age

The conversion rate by users’ age

1.2%
35-44
1.2%
25-34
1.1%
45-54
0.88%
55-64
0.65%
65+

Conversion rate over time by users’ age

Conversion rate from Mar, 2024 to Feb, 2025
35-44
25-34
45-54
55-64
65+

Average order value by users’ age

The average order value by users’ age

$53
25-34
$51
45-54
$51
65+
$50
55-64
$49
35-44

Average order value by users’ age

Absolute values in $ from Mar, 2024 to Feb, 2025
25-34
45-54
65+
55-64
35-44


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