Home/Insights/Internet users by ageSep, 2023 - Aug, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

32%
55-64
28%
45-54
23%
65+
9.9%
35-44
7.6%
25-34

Sessions share over time by users’ age

Share of sessions in % from Sep, 2023 to Aug, 2024
55-64
45-54
65+
35-44
25-34

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Conversion rate by users’ age

The conversion rate by users’ age

0.93%
25-34
0.9%
45-54
0.85%
35-44
0.7%
55-64
0.47%
65+

Conversion rate over time by users’ age

Conversion rate from Sep, 2023 to Aug, 2024
25-34
45-54
35-44
55-64
65+

Average order value by users’ age

The average order value by users’ age

$61
55-64
$60
45-54
$60
65+
$59
25-34
$55
35-44

Average order value by users’ age

Absolute values in $ from Sep, 2023 to Aug, 2024
55-64
45-54
65+
25-34
35-44


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