Home/Insights/Internet users by ageDec, 2023 - Sep, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

27%
65+
27%
55-64
18%
25-34
17%
45-54
12%
35-44

Sessions share over time by users’ age

Share of sessions in % from Dec, 2023 to Sep, 2024
65+
55-64
25-34
45-54
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

2.5%
45-54
2.4%
25-34
2.2%
55-64
2.2%
35-44
2.2%
65+

Conversion rate over time by users’ age

Conversion rate from Dec, 2023 to Sep, 2024
45-54
25-34
55-64
35-44
65+

Average order value by users’ age

The average order value by users’ age

$107
25-34
$105
45-54
$97
35-44
$88
55-64
$81
65+

Average order value by users’ age

Absolute values in $ from Dec, 2023 to Sep, 2024
25-34
45-54
35-44
55-64
65+


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