Home/Insights/Internet users by ageJul, 2024 - Feb, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
55-64
25%
65+
18%
25-34
16%
45-54
10%
35-44
2.8%
Other

Sessions share over time by users’ age

Share of sessions in % from Jul, 2024 to Feb, 2025
55-64
65+
25-34
45-54
35-44
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.4%
18-24
2.3%
25-34
2.3%
45-54
2.2%
55-64
2.1%
35-44
2.1%
Other

Conversion rate over time by users’ age

Conversion rate from Jul, 2024 to Feb, 2025
18-24
25-34
45-54
55-64
35-44
Other

Average order value by users’ age

The average order value by users’ age

$110
18-24
$101
25-34
$100
45-54
$93
35-44
$82
55-64
$77
Other

Average order value by users’ age

Absolute values in $ from Jul, 2024 to Feb, 2025
18-24
25-34
45-54
35-44
55-64
Other


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