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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

30%
45-54
22%
55-64
19%
65+
15%
25-34
13%
35-44

Sessions share over time by users’ age

Share of sessions in % from Jan, 2025 to Dec, 2025
45-54
55-64
65+
25-34
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

1.8%
35-44
1.7%
55-64
1.7%
25-34
1.7%
45-54
1.6%
65+

Conversion rate over time by users’ age

Conversion rate from Jan, 2025 to Dec, 2025
35-44
55-64
25-34
45-54
65+

Average order value by users’ age

The average order value by users’ age

$357
65+
$345
35-44
$313
55-64
$285
45-54
$266
25-34

Average order value by users’ age

Absolute values in $ from Jan, 2025 to Dec, 2025
65+
35-44
55-64
45-54
25-34


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