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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

30%
45-54
23%
55-64
17%
65+
16%
25-34
13%
35-44

Sessions share over time by users’ age

Share of sessions in % from Sep, 2024 to Jul, 2025
45-54
55-64
65+
25-34
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

1.1%
25-34
1%
35-44
0.93%
45-54
0.82%
55-64
0.73%
65+

Conversion rate over time by users’ age

Conversion rate from Sep, 2024 to Jul, 2025
25-34
35-44
45-54
55-64
65+

Average order value by users’ age

The average order value by users’ age

$87
65+
$84
55-64
$82
45-54
$80
35-44
$79
25-34

Average order value by users’ age

Absolute values in $ from Sep, 2024 to Jul, 2025
65+
55-64
45-54
35-44
25-34


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