Home/Insights/Internet users by ageDec, 2023 - Sep, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

29%
45-54
19%
55-64
18%
25-34
15%
35-44
13%
65+
4.7%
Other

Sessions share over time by users’ age

Share of sessions in % from Dec, 2023 to Sep, 2024
45-54
55-64
25-34
35-44
65+
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1.9%
25-34
1.7%
45-54
1.5%
35-44
1.4%
55-64
1.1%
18-24
1.1%
Other

Conversion rate over time by users’ age

Conversion rate from Dec, 2023 to Sep, 2024
25-34
45-54
35-44
55-64
18-24
Other

Average order value by users’ age

The average order value by users’ age

$131
18-24
$81
65+
$80
35-44
$75
25-34
$72
55-64
$72
Other

Average order value by users’ age

Absolute values in $ from Dec, 2023 to Sep, 2024
18-24
65+
35-44
25-34
55-64
Other


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