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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

30%
45-54
23%
55-64
17%
25-34
16%
65+
14%
35-44

Sessions share over time by users’ age

Share of sessions in % from Mar, 2024 to Feb, 2025
45-54
55-64
25-34
65+
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

2.4%
25-34
2.2%
45-54
2%
35-44
1.7%
55-64
1.3%
65+

Conversion rate over time by users’ age

Conversion rate from Mar, 2024 to Feb, 2025
25-34
45-54
35-44
55-64
65+

Average order value by users’ age

The average order value by users’ age

$45
35-44
$45
55-64
$45
65+
$43
45-54
$40
25-34

Average order value by users’ age

Absolute values in $ from Mar, 2024 to Feb, 2025
35-44
55-64
65+
45-54
25-34


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