Home/Insights/Internet users by ageOct, 2024 - Sep, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

29%
45-54
21%
55-64
18%
65+
15%
25-34
13%
35-44
2.7%
Other

Sessions share over time by users’ age

Share of sessions in % from Oct, 2024 to Sep, 2025
45-54
55-64
65+
25-34
35-44
Other

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Conversion rate by users’ age

The conversion rate by users’ age

0.95%
25-34
0.86%
35-44
0.77%
45-54
0.68%
55-64
0.68%
18-24
0.5%
Other

Conversion rate over time by users’ age

Conversion rate from Oct, 2024 to Sep, 2025
25-34
35-44
45-54
55-64
18-24
Other

Average order value by users’ age

The average order value by users’ age

$82
65+
$77
55-64
$72
45-54
$67
35-44
$66
25-34
$48
Other

Average order value by users’ age

Absolute values in $ from Oct, 2024 to Sep, 2025
65+
55-64
45-54
35-44
25-34
Other


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