Home/Insights/Internet users by ageSep, 2023 - Aug, 2024
India

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

31%
18-24
31%
25-34
19%
35-44
8.9%
45-54
5.5%
55-64
3.9%
Other

Sessions share over time by users’ age

Share of sessions in % from Sep, 2023 to Aug, 2024
18-24
25-34
35-44
45-54
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.4%
18-24
2%
25-34
1.8%
35-44
1.6%
45-54
1.4%
55-64
1.2%
Other

Conversion rate over time by users’ age

Conversion rate from Sep, 2023 to Aug, 2024
18-24
25-34
35-44
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$14
65+
$13
45-54
$12
55-64
$12
35-44
$11
25-34
$8.4
Other

Average order value by users’ age

Absolute values in $ from Sep, 2023 to Aug, 2024
65+
45-54
55-64
35-44
25-34
Other


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