Home/Insights/Internet users by ageAug, 2024 - Jul, 2025
India

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

31%
18-24
30%
25-34
20%
35-44
10%
45-54
6.1%
55-64
3.6%
Other

Sessions share over time by users’ age

Share of sessions in % from Aug, 2024 to Jul, 2025
18-24
25-34
35-44
45-54
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.2%
18-24
1.9%
25-34
1.7%
35-44
1.6%
45-54
1.4%
55-64
1.3%
Other

Conversion rate over time by users’ age

Conversion rate from Aug, 2024 to Jul, 2025
18-24
25-34
35-44
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$14
65+
$12
45-54
$11
55-64
$11
35-44
$9.7
25-34
$7.8
Other

Average order value by users’ age

Absolute values in $ from Aug, 2024 to Jul, 2025
65+
45-54
55-64
35-44
25-34
Other


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