Home/Insights/Internet users by ageAug, 2024 - Jul, 2025
United States

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

20%
25-34
20%
35-44
19%
45-54
16%
55-64
15%
18-24
11%
Other

Sessions share over time by users’ age

Share of sessions in % from Aug, 2024 to Jul, 2025
25-34
35-44
45-54
55-64
18-24
Other

Gain a 360 view of your competitors and identify opportunities with Grips

Sign in with Google
Spot sales opportunities

Conversion rate by users’ age

The conversion rate by users’ age

3.1%
65+
2.4%
55-64
2.3%
45-54
2.1%
25-34
2%
35-44
1.8%
Other

Conversion rate over time by users’ age

Conversion rate from Aug, 2024 to Jul, 2025
65+
55-64
45-54
25-34
35-44
Other

Average order value by users’ age

The average order value by users’ age

$163
45-54
$161
25-34
$152
35-44
$148
55-64
$134
18-24
$132
Other

Average order value by users’ age

Absolute values in $ from Aug, 2024 to Jul, 2025
45-54
25-34
35-44
55-64
18-24
Other


Transform competitive
insights & industry trends into growth

Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved