Home/Insights/Internet users by ageDec, 2023 - Sep, 2024
United States

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

22%
25-34
20%
35-44
20%
45-54
16%
55-64
13%
18-24
10%
Other

Sessions share over time by users’ age

Share of sessions in % from Dec, 2023 to Sep, 2024
25-34
35-44
45-54
55-64
18-24
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.4%
65+
1.7%
55-64
1.4%
45-54
1.2%
25-34
1.2%
18-24
1.1%
Other

Conversion rate over time by users’ age

Conversion rate from Dec, 2023 to Sep, 2024
65+
55-64
45-54
25-34
18-24
Other

Average order value by users’ age

The average order value by users’ age

$155
45-54
$150
25-34
$148
18-24
$145
35-44
$144
55-64
$130
Other

Average order value by users’ age

Absolute values in $ from Dec, 2023 to Sep, 2024
45-54
25-34
18-24
35-44
55-64
Other


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