Home/Insights/Internet users by ageApr, 2024 - Feb, 2025
United States

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

21%
25-34
20%
35-44
19%
45-54
16%
55-64
14%
18-24
10%
Other

Sessions share over time by users’ age

Share of sessions in % from Apr, 2024 to Feb, 2025
25-34
35-44
45-54
55-64
18-24
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.5%
65+
1.8%
55-64
1.4%
45-54
1.3%
25-34
1.2%
35-44
1.1%
Other

Conversion rate over time by users’ age

Conversion rate from Apr, 2024 to Feb, 2025
65+
55-64
45-54
25-34
35-44
Other

Average order value by users’ age

The average order value by users’ age

$151
45-54
$149
25-34
$148
18-24
$144
55-64
$142
35-44
$134
Other

Average order value by users’ age

Absolute values in $ from Apr, 2024 to Feb, 2025
45-54
25-34
18-24
55-64
35-44
Other


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