Home/Insights/Internet users by ageSep, 2023 - Aug, 2024
United States

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

22%
25-34
20%
35-44
19%
45-54
16%
55-64
13%
18-24
10%
Other

Sessions share over time by users’ age

Share of sessions in % from Sep, 2023 to Aug, 2024
25-34
35-44
45-54
55-64
18-24
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.5%
65+
1.8%
55-64
1.5%
45-54
1.3%
25-34
1.2%
35-44
1.2%
Other

Conversion rate over time by users’ age

Conversion rate from Sep, 2023 to Aug, 2024
65+
55-64
45-54
25-34
35-44
Other

Average order value by users’ age

The average order value by users’ age

$151
45-54
$146
25-34
$143
18-24
$142
35-44
$142
55-64
$127
Other

Average order value by users’ age

Absolute values in $ from Sep, 2023 to Aug, 2024
45-54
25-34
18-24
35-44
55-64
Other


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