Home/Insights/Internet users by ageOct, 2025 - Apr, 2026
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Australia

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

29%
25-34
23%
18-24
20%
35-44
15%
45-54
9.2%
55-64
4.6%
Other

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
25-34
18-24
35-44
45-54
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1.8%
45-54
1.8%
55-64
1.7%
65+
1.6%
35-44
1.5%
25-34
1.2%
Other

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
45-54
55-64
65+
35-44
25-34
Other

Average order value by users’ age

The average order value by users’ age

$199
45-54
$191
55-64
$180
25-34
$179
35-44
$176
65+
$143
Other

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
45-54
55-64
25-34
35-44
65+
Other


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