Home/Insights/Internet users by ageDec, 2023 - Sep, 2024
Australia

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

31%
25-34
22%
35-44
19%
45-54
17%
18-24
11%
55-64

Sessions share over time by users’ age

Share of sessions in % from Dec, 2023 to Sep, 2024
25-34
35-44
45-54
18-24
55-64

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Conversion rate by users’ age

The conversion rate by users’ age

2.8%
25-34
2.7%
35-44
2.7%
18-24
2.6%
45-54
2.3%
55-64

Conversion rate over time by users’ age

Conversion rate from Dec, 2023 to Sep, 2024
25-34
35-44
18-24
45-54
55-64

Average order value by users’ age

The average order value by users’ age

$116
55-64
$108
45-54
$91
18-24
$86
25-34
$82
35-44

Average order value by users’ age

Absolute values in $ from Dec, 2023 to Sep, 2024
55-64
45-54
18-24
25-34
35-44


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