Home/Insights/Internet users by ageSep, 2023 - Aug, 2024
Australia

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

32%
25-34
22%
35-44
18%
45-54
17%
18-24
10%
55-64

Sessions share over time by users’ age

Share of sessions in % from Sep, 2023 to Aug, 2024
25-34
35-44
45-54
18-24
55-64

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Conversion rate by users’ age

The conversion rate by users’ age

3.1%
25-34
3%
35-44
2.8%
45-54
2.8%
18-24
2.5%
55-64

Conversion rate over time by users’ age

Conversion rate from Sep, 2023 to Aug, 2024
25-34
35-44
45-54
18-24
55-64

Average order value by users’ age

The average order value by users’ age

$109
55-64
$100
45-54
$88
18-24
$82
25-34
$78
35-44

Average order value by users’ age

Absolute values in $ from Sep, 2023 to Aug, 2024
55-64
45-54
18-24
25-34
35-44


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