zalando.at
Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.
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zalando.at Annual Revenue and Growth
zalando.at's annual sales on its online store amounted to $211.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
zalando.at's monthly revenueOVER TIME
Over the past three months, zalando.at revenue has experienced growth of 62%, compared to the preceding three months.
zalando.at competitors
When comparing zalando.at to its competitors in November 2025, it is evident that zalando.at falls in the mid-range in terms of revenue, with €26,668,460. breuninger.com leads in revenue with €37,126,016, followed by H&M at €356,999,826. zalando.at has a high number of transactions at 204,911, similar to asos.com, but lower than H&M. In terms of sessions, zalando.at ranks in the middle with 3,607,438, while otto.de leads with 63,906,521. zalando.at has a competitive average order value (AOV) range of €125-€150, in line with otto.de and asos.com. However, zalando.at excels in conversion rate, ranging from 5.50% to 6.00%, outperforming its competitors such as otto.de and aboutyou.de. Overall, zalando.at stands out with a strong conversion rate despite being in a mid-range position in terms of revenue and transactions.
Revenue share by device at zalando.at
In November large majority of sales on zalando.at, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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zalando.at channels
Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.
zalando.at Google Ads spend
Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.at devices
Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
