zalando.at
Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.
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zalando.at Annual Revenue and Growth
zalando.at's annual sales on its online store amounted to $173.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
zalando.at's monthly revenueOVER TIME
Over the past three months, zalando.at revenue has experienced decline of 5.5%, compared to the preceding three months.
zalando.at competitors
When comparing zalando.at to its competitors in January 2026, we see that while zalando.at had a revenue of $10,548,515 from 80,913 transactions and 2,764,753 sessions, its average order value (AOV) was between $125-150 with a conversion rate of 2.50-3.00%. In contrast, breuninger.com had a revenue of $37,152,070 from 200,903 transactions and 10,461,686 sessions, with an AOV of $175-200 and a conversion rate of 1.50-2.00%. Similarly, otto.de outperformed zalando.at with a revenue of $271,308,020 from 1,784,348 transactions and 52,901,077 sessions, boasting an AOV of $150-175 and a conversion rate of 3.00-3.50%. Although zalando.at fell behind in revenue compared to some competitors like otto.de, its AOV and conversion rate were competitive within the market.
Revenue share by device at zalando.at
In January large majority of sales on zalando.at, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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zalando.at channels
Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.
zalando.at Google Ads spend
Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.at devices
Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
