zalando.at
Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.
GRIPS CUSTOMERS & RESEARCH PARTNERS
zalando.at Annual Revenue and Growth
zalando.at's annual sales on its online store amounted to $211.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
zalando.at's monthly revenueOVER TIME
Over the past three months, zalando.at revenue has experienced growth of 31%, compared to the preceding three months.
zalando.at competitors
In December 2025, zalando.at reported a revenue of $11,387,848 with 87,951 transactions and 2,779,098 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, breuninger.com stands out with a revenue of $38,346,238, 207,518 transactions, and 10,757,476 sessions, featuring a higher AOV of $175-200 but a lower conversion rate of 1.50-2.00%. otto.de leads the pack with an impressive revenue of $274,351,874 from 1,837,179 transactions and 55,203,260 sessions, while maintaining the same AOV as zalando.at and a comparable conversion rate. aboutyou.de and asos.com fall in between zalando.at and the top performers, with varying metrics for revenue, transactions, sessions, AOV, and conversion rate. hm.com lags behind in revenue compared to the others, with a significantly lower AOV of $50-75 and a conversion rate in line with the industry average.
Revenue share by device at zalando.at
In December large majority of sales on zalando.at, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Gain even more insights with the Grips app
zalando.at channels
Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.
zalando.at Google Ads spend
Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.at devices
Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
