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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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16M
Revenue
3.1M
Sessions
4.0-4.5%
Conversion rate
$100-125
Average order value
Online only revenue for zalando.at, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.

zalando.at’s revenueOVER TIME
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Over the past three months, zalando.at revenue has experienced decline of 13%, compared to the preceding three months.

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zalando.at revenue decline for last six months
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OVERVIEW
In September 2024, zalando.at in the FASHION AND APPAREL industry had online sales revenue of $15,973,650, with a median revenue of $94,472. The conversion rate was 4.00-4.50%, compared to a very high of 3.32% and a very low of 0.81%. The average order value (AOV) was $100-125, while a very high AOV was $399 and a very low was $79. The number of sessions for zalando.at was 3,137,801, with the highest at 175,831,303 for shein.com and a median of 36,862 in the FASHION AND APPAREL category.
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zalando.at competitors

When comparing zalando.at to its competitors in the e-commerce industry in September 2024, several metrics stand out. asos.com leads in revenue with €112,323,374, followed by otto.de with €241,884,374, while zalando.at generated €15,973,650. In terms of transactions, H&m.com tops the list with 2,950,602, followed by asos.com with 789,570, and zalando.at with 129,961 transactions. Sessions wise, H&m.com leads with 101,294,503, followed by asos.com with 52,643,487, and zalando.at with 3,137,801 sessions. When it comes to average order value (AOV), breuninger.com leads with €175-200, followed by zalando.at with €100-125. Conversion rates also vary, with asos.com having 1.00-1.50%, otto.de with 3.00-3.50%, and zalando.at with 4.00-4.50%. Despite not leading in all categories, zalando.at holds its own in terms of conversion rates and AOV compared to its competitors.

#1 breuninger.com
26.8M
Revenue
6.8M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#2 otto.de
241.9M
Revenue
52M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#3 aboutyou.de
39.4M
Revenue
9M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#4 asos.com
112.3M
Revenue
52.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#5 hm.com
201.3M
Revenue
101.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
zalando.at vs top market performers
zalando.at
top retailers
conversion rate vs average order value for zalando.at and its competitors
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zalando.at brandsby revenue

zalando.at categoriesby revenue

1
Apparel & Accessories
2
Shirts & Tops
3
Health & Beauty
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brands overtime comparison

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zalando.at channels

Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.

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zalando.at Google Ads spend

Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.at devices

Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.at top markets

Explore zalando.at's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.at country & global rank

Assess the ranking of zalando.at among other retailers within its primary country and worldwide.

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