zalando.at
Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.
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zalando.at Annual Revenue and Growth
zalando.at's annual sales on its online store amounted to $211.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
zalando.at's monthly revenueOVER TIME
Over the past three months, zalando.at revenue has experienced growth of 37%, compared to the preceding three months.
zalando.at competitors
In October 2025, zalando.at reported a revenue of €20,658,983 from 161,000 transactions and 3,177,522 sessions, with an average order value (AOV) ranging between €125-150 and a conversion rate of 5.00-5.50%. When compared to its competitors, breuninger.com had a higher revenue of €27,766,398 but lower conversion rates and AOV. otto.de led the pack with a revenue of €263,692,837 from 1,890,567 transactions and 56,135,163 sessions, showcasing a strong performance across all metrics. aboutyou.de and asos.com fell in the mid-range with similar revenue and AOV to zalando.at but lower conversion rates. hm.com stood out with a significantly higher number of transactions and sessions, although with a lower AOV and similar conversion rates to zalando.at. Overall, zalando.at performed well in terms of conversion rate and AOV when compared to its competitors in October 2025.
Revenue share by device at zalando.at
In October large majority of sales on zalando.at, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.at channels
Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.
zalando.at Google Ads spend
Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.at devices
Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
