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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for zalando.atzalando.at

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11.9M
Revenue
3M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for zalando.at, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.

zalando.at’s revenueOVER TIME
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Over the past three months, zalando.at revenue has experienced decline of 16%, compared to the preceding three months.

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zalando.at revenue decline for last six months
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OVERVIEW
In May 2024, zalando.at, an online FASHION AND APPAREL retailer, generated $11,883,378 in revenue with a conversion rate of 3.00-3.50% and an AOV of $100-125. This performance puts them above the very low AOV of $75 but below the very high AOV of $386 in their industry. With 3,027,459 sessions, they fall short of the highest sessions at 197,636,423 from shein.com but exceed the median sessions of 44,812 in FASHION AND APPAREL. Despite not leading in all metrics, zalando.at's performance demonstrates solid growth potential in the competitive online retail landscape.
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zalando.at competitors

When comparing zalando.at to its competitors in the online fashion retail industry as of May 2024, some interesting insights emerge. zalando.at stands out with a revenue of 11,883,378 and 97,109 transactions, with a session count of 3,027,459. The Average Order Value (AOV) falls within the range of 100-125, and the conversion rate is between 3.00-3.50%. In contrast, asos.com leads in revenue with 119,928,068 and 923,022 transactions, but has a lower conversion rate of 1.50-2.00%. otto.de closely competes with zalando.at in revenue at 221,224,921 and transactions at 1,513,651, with a similar AOV range of 125-150 and conversion rate of 3.00-3.50%. Overall, zalando.at holds its ground among competitors in terms of conversion rate and AOV, showcasing a strong performance in the market.

#1 breuninger.com
30.7M
Revenue
8.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 otto.de
221.2M
Revenue
45.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#3 aboutyou.de
48.6M
Revenue
12.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 asos.com
119.9M
Revenue
59.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 hm.com
216.1M
Revenue
101.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for asos.comasos.com
Favicon for kaufland.dekaufland.de
Favicon for farfetch.comfarfetch.com
Favicon for stockx.comstockx.com
Favicon for aboutyou.deaboutyou.de
Favicon for yoox.comyoox.com
Favicon for baur.debaur.de
Favicon for breuninger.combreuninger.com
Favicon for c-and-a.comc-and-a.com
Favicon for deichmann.comdeichmann.com
Favicon for zalando.atzalando.at
$11.9M
Favicon for bonprix.atbonprix.at
Favicon for mirapodo.demirapodo.de
Favicon for mytoys.demytoys.de
TOP MARKET PERFORMERSby revenue
1
Favicon for etsy.cometsy.com
$576.1M
2
Favicon for nike.comnike.com
3
Favicon for otto.deotto.de
4
Favicon for hm.comhm.com
5
Favicon for zara.comzara.com
6
Favicon for asos.comasos.com
7
Favicon for kaufland.dekaufland.de
8
Favicon for farfetch.comfarfetch.com
9
Favicon for stockx.comstockx.com
10
Favicon for aboutyou.deaboutyou.de
zalando.at vs top market performers
zalando.at
top retailers
conversion rate vs average order value for zalando.at and its competitors
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zalando.at brandsby revenue

1
Logo for zalandoZalando
Top retailers:zalando.chzalando.dezalando.se
2
Logo for ese o eseEse O Ese
Top retailers:maedchenflohmarkt.deebay.co.uk
3
Logo for tweezermanTweezerman
Top retailers:ulta.comzalando.desephora.com
4
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Top retailers:zalando.demaedchenflohmarkt.de
5
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Top retailers:zalando.debreuninger.comsportfits.de

zalando.at categoriesby revenue

1
Shirts & Tops
Top retailers:gap.comhollisterco.comhm.com
2
Apparel & Accessories
Top retailers:asos.comtemu.comnike.com
3
Health & Beauty
Top retailers:ebay.comsafeway.commacys.com
4
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Top retailers:nike.comdsw.comzappos.com
5
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Top retailers:levi.comgap.comlululemon.com
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brands overtime comparison

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zalando.at channels

Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.

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zalando.at Google Ads spend

Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.at devices

Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.at top markets

Explore zalando.at's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.at country & global rank

Assess the ranking of zalando.at among other retailers within its primary country and worldwide.

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