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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for zalando.atzalando.at

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14M
Revenue
Aug 25
3.1M
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.

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zalando.at Annual Revenue and Growth

zalando.at's annual sales on its online store amounted to $211.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$211.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.at revenue by year

zalando.at's monthly revenueOVER TIME
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Over the past three months, zalando.at revenue has experienced growth of 7.1%, compared to the preceding three months.

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zalando.at revenue growth for last six months
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OVERVIEW
In August 2025, zalando.at in the FASHION AND APPAREL industry had a revenue of $14,047,267, conversion rate of 3.50-4.00%, and AOV of $125-150. It recorded 3,140,513 sessions, with shein.com being the largest store with $865,065,186 in revenue and 323,426,413 sessions. The median revenue in the category is $77,469, conversion rate is 3.01%, AOV is $393, and sessions are 36,717. The very high and low conversion rates in FASHION AND APPAREL are 3.01% and 0.62% respectively, while the AOV range is $393 to $75.
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zalando.at competitors

In August 2025, zalando.at generated a revenue of 14,047,267 with 110,175 transactions from 3,140,513 sessions, boasting an average order value (AOV) of 125-150 and a conversion rate of 3.50-4.00. Compared to its competitors, Zalando falls behind in terms of revenue when stacked against giants like otto.de with 229,171,396 and hm.com with 154,323,481. However, Zalando excels in conversion rate compared to breuninger.com with 1.50-2.00 and asos.com with 1.00-1.50. While Zalando's AOV is on par with otto.de and asos.com, it falls short compared to breuninger.com with 175-200 and aboutyou.de with 150-175. In terms of transactions and sessions, Zalando sits in the middle of the pack, surpassing only breuninger.com in transactions but lagging behind in sessions compared to otto.de, aboutyou.de, and hm.com.

breuninger.com screenshot
#1 breuninger.com
24.4M
Revenue
7.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
otto.de screenshot
#2 otto.de
229.2M
Revenue
52.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
aboutyou.de screenshot
#3 aboutyou.de
37.3M
Revenue
9.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
asos.com screenshot
#4 asos.com
110.8M
Revenue
56.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#5 hm.com
154.3M
Revenue
90.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
zalando.at vs top market performers
zalando.at
top retailers
conversion rate vs average order value for zalando.at and its competitors
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Revenue share by device at zalando.at

In August large majority of sales on zalando.at, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on zalando.at, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.at channels

Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.

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zalando.at Google Ads spend

Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.at devices

Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.at top markets

Explore zalando.at's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.at country & global rank

Assess the ranking of zalando.at among other retailers within its primary country and worldwide.

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