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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for zalando.atzalando.at

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10.6M
Revenue
Mar 26
2.4M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.

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zalando.at Annual Revenue and Growth

zalando.at's annual sales on its online store amounted to $173.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$173.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
zalando.at revenue by year

zalando.at's monthly revenueOVER TIME
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Over the past three months, zalando.at revenue has experienced decline of 48%, compared to the preceding three months.

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zalando.at revenue decline for last six months
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OVERVIEW
In March 2026, zalando.at generated $10,617,715 in online sales within the FASHION AND APPAREL industry, significantly surpassing the median revenue of $83,040; its conversion rate ranged between 3.00-3.50%, closely aligning with the industry's high rate of 3.14%, while the average order value (AOV) stood at $125-150, below the high of $377; with 2,360,285 sessions, zalando.at performed notably better than the median of 36,457, though far behind the industry leader, shein.com, which amassed an impressive 298,145,068 sessions, highlighting a competitive yet challenging market landscape.
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zalando.at competitors

In March 2026, zalando.at reported a revenue of $10,617,715 with 81,113 transactions and 2,360,285 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. Compared to its competitors, zalando.at falls behind in revenue generation. breuninger.com leads with $24,182,359 in revenue, followed by otto.de with a staggering $265,663,468. Despite lower revenue, zalando.at maintains a competitive AOV and conversion rate, matching otto.de in the conversion rate category. However, zalando.at could strive for increased revenue generation similar to asos.com and H&m.com, both reporting higher revenues with varying AOV and conversion rates. Overall, zalando.at competes well in terms of AOV and conversion rate but could focus on increasing revenue to match its competitors in the online fashion retail sector.

breuninger.com screenshot
#1 breuninger.com
24.2M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
otto.de screenshot
#2 otto.de
265.7M
Revenue
52.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
aboutyou.de screenshot
#3 aboutyou.de
26M
Revenue
10.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#4 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#5 hm.com
124.3M
Revenue
97.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
zalando.at vs top market performers
zalando.at
top retailers
conversion rate vs average order value for zalando.at and its competitors
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Revenue share by device at zalando.at

In March large majority of sales on zalando.at, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In March large majority of sales on zalando.at, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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zalando.at channels

Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.

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zalando.at Google Ads spend

Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.at devices

Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.at top markets

Explore zalando.at's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.at country & global rank

Assess the ranking of zalando.at among other retailers within its primary country and worldwide.

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