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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for zalando.atzalando.at

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16.7M
Revenue
Sep 25
3.3M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Zalando.at is an online retail platform that offers a wide variety of products including clothing, footwear, accessories, and beauty products. There is an extensive selection from renowned fashion brands catering to different age groups, genders, and styles. Additionally, their website provides a user-friendly interface for easy shopping and exploration.

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zalando.at Annual Revenue and Growth

zalando.at's annual sales on its online store amounted to $211.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$211.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.at revenue by year

zalando.at's monthly revenueOVER TIME
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Over the past three months, zalando.at revenue has experienced growth of 23%, compared to the preceding three months.

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zalando.at revenue growth for last six months
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OVERVIEW
In September 2025, zalando.at generated $16,720,102 in online sales, significantly above the FASHION AND APPAREL median of $74,931, with a conversion rate of 3.50-4.00%, outperforming the category's average of 3.2%. The average order value (AOV) ranged from $125 to $150, which is notably below the high of $382 for the industry. With 3,285,738 sessions, zalando.at remains competitive, though it is considerably less than shein.com's 297,137,690 sessions, highlighting the room for growth in visibility and engagement within the fashion sector. Overall, zalando.at shows strong performance metrics relative to its market niche.
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zalando.at competitors

In September 2025, zalando.at reported a revenue of €16,720,102 from 130,570 transactions and 3,285,738 sessions, with an average order value (AOV) of €125-150 and a conversion rate of 3.50-4.00%. When compared to its competitors, zalando.at falls behind in revenue when looking at otto.de with €240,767,228, breuninger.com with €24,404,579, and aboutyou.de with €39,740,793. However, zalando.at has a higher conversion rate than most competitors, except for otto.de. While the AOV of zalando.at is on par with otto.de and asos.com, it is higher than breuninger.com. Overall, zalando.at performs well in terms of conversion rate and AOV, but lags behind in revenue compared to the top competitors in the market.

breuninger.com screenshot
#1 breuninger.com
24.4M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
otto.de screenshot
#2 otto.de
240.8M
Revenue
51.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
aboutyou.de screenshot
#3 aboutyou.de
39.7M
Revenue
8.9M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#4 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#5 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
zalando.at vs top market performers
zalando.at
top retailers
conversion rate vs average order value for zalando.at and its competitors
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Revenue share by device at zalando.at

In September large majority of sales on zalando.at, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on zalando.at, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.at channels

Identify top traffic channels that drive growth for zalando.atand discover how performance of traffic channels has changed over time.

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zalando.at Google Ads spend

Evaluate zalando.at's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.at devices

Review zalando.at's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.at top markets

Explore zalando.at's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.at country & global rank

Assess the ranking of zalando.at among other retailers within its primary country and worldwide.

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