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Sep 2024
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Home/Insights/Retailers/wickandwireco.com.au
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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24.5K
Revenue
5K
Sessions
4.0-4.5%
Conversion rate
$100-125
Average order value
Online only revenue for wickandwireco.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: AUSTRALIA
  • Website category: MARKETPLACE

Wick & Wire Co. is an Australian online store, selling a wide range of high-quality vaping products. Their inventory includes electronic cigarettes, vape pens, mods, tanks, coils, and an extensive selection of premium e-liquids. Customers can find a variety of vaping accessories and reputable brands on their website wickandwireco.com.au.

wickandwireco.com.au’s revenueOVER TIME
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Over the past three months, wickandwireco.com.au revenue has experienced decline of 68%, compared to the preceding three months.

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wickandwireco.com.au revenue decline for last six months
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OVERVIEW
wickandwireco.com.au's performance metrics for September 2024 in the MARKETPLACE industry include revenue of $24,474 (median: $485,861, largest: $13,324,689,296), conversion rate of 4.00-4.50% (high: 4.66%, low: 1.09%), AOV of $100-125 (high: $293, low: $55), and sessions of 5,025 (median: 153,430, highest: 2,653,517,446).
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wickandwireco.com.au competitors

When comparing wickandwireco.com.au to its competitor planetofthevapes.com in September 2024, it is evident that planetofthevapes.com outperforms wickandwireco.com.au in terms of revenue, transactions, and sessions. planetofthevapes.com generated a revenue of $1,943,605 with 13,712 transactions and 456,790 sessions, while wickandwireco.com.au only achieved a revenue of $24,474 with 206 transactions and 5,025 sessions. However, wickandwireco.com.au has a higher average order value (AOV) ranging from $100-125 compared to planetofthevapes.com's AOV of $125-150. In addition, wickandwireco.com.au also has a higher conversion rate of 4.00-4.50% compared to planetofthevapes.com's conversion rate of 2.50-3.00%. Despite the lower revenue and traffic, wickandwireco.com.au seems to have a more efficient conversion rate and AOV compared to its competitor.

#1 planetofthevapes.com
1.9M
Revenue
456.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
wickandwireco.com.au vs top market performers
wickandwireco.com.au
top retailers
conversion rate vs average order value for wickandwireco.com.au and its competitors
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Top products on wickandwireco.com.auby revenue

#1 Mighty Plus by Storz and Bickel
$317.6
Price
$30.8K
Revenue
#2 Xmax V3 Pro Herbal Vaporizer
$88.9
Price
$22.8K
Revenue
#3 VOLCANO HYBRID DESKTOP VAPORIZER
$502.3
Price
$12.6K
Revenue
#4 Crafty Plus by Storz and Bickel
$217.1
Price
Revenue
#5 Dirty Harry by Not Another Tobacco
$15.7
Price
Revenue
#6 Mighty by Storz and Bickel
$261.3
Price
Revenue
#7 Vapvana Screwball Starter Kit
$295.9
Price
Revenue
#8 Venty by Storz and Bickel
$455.5
Price
Revenue
#9 Airistech Airis VV 2.0 510 Cart Vape Pen
$13.2
Price
Revenue
#10 VOOPOO V.THRU PRO / VMATE REPLACEMENT PODS (2 PACK)
$9
Price
Revenue
#1 Mighty Plus by Storz and Bickel
$317.6
Price
$30.8K
Revenue
#2 Xmax V3 Pro Herbal Vaporizer
$88.9
Price
$22.8K
Revenue
#3 VOLCANO HYBRID DESKTOP VAPORIZER
$502.3
Price
$12.6K
Revenue
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wickandwireco.com.au brandsby revenue

wickandwireco.com.au categoriesby revenue

1
Vaporizers & Electronic Cigarettes
2
Food, Beverages & Tobacco
3
Sporting Goods
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wickandwireco.com.au channels

Identify top traffic channels that drive growth for wickandwireco.com.auand discover how performance of traffic channels has changed over time.

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wickandwireco.com.au Google Ads spend

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wickandwireco.com.au devices

Review wickandwireco.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickandwireco.com.au top markets

Explore wickandwireco.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickandwireco.com.au country & global rank

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