Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for toywiz.comtoywiz.com

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594K
Revenue
521.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Shop for toys, action figures, plush & trading card games. Our online store specializes in hard to find and popular kids, baby toys, figurines and collectibles.

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toywiz.com's revenueOVER TIME
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Over the past three months, toywiz.com revenue has experienced decline of 10%, compared to the preceding three months.

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toywiz.com revenue decline for last six months
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OVERVIEW
In July 2025, toywiz.com, an online CHILDCARE store, reported revenue of $593,980, conversion rate of 1.00-1.50%, and an average order value (AOV) of $75-100. Comparatively, babylist.com had the highest revenue at $80,788,275, the highest conversion rate at 4.19%, and the highest AOV at $275. toywiz.com recorded 521,135 sessions, while babylist.com had 13,711,193 sessions, and the median sessions in the CHILDCARE category were 20,140. Overall, toywiz.com showed solid performance metrics in the competitive online CHILDCARE industry.
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toywiz.com competitors

In July 2025, toywiz.com, with a revenue of $593,980 from 7,789 transactions and 521,135 sessions, boasts an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. When compared to its competitors, toywiz.com falls behind in revenue generation and transaction volume. bigbadtoystore.com leads the pack with $17,386,770 in revenue from 125,167 transactions and 6,502,143 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. funko.com follows closely behind with $4,821,101 in revenue from 100,272 transactions and 3,959,687 sessions, boasting an AOV of $25-50 and a conversion rate of 2.50-3.00%. toywiz.com's AOV and conversion rate are comparable to hasbropulse.com, which generated $1,530,748 in revenue from 16,565 transactions and 1,255,814 sessions. Overall, toywiz.com has room for improvement in revenue and transaction numbers to compete effectively with its rivals.

bigbadtoystore.com screenshot
#1 bigbadtoystore.com
17.4M
Revenue
6.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
funko.com screenshot
#2 funko.com
4.8M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#3 smythstoys.com
39.9M
Revenue
11.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toynk.com screenshot
#4 toynk.com
142.7K
Revenue
430.2K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
hasbropulse.com screenshot
#5 hasbropulse.com
1.5M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
toywiz.com vs top market performers
toywiz.com
top retailers
conversion rate vs average order value for toywiz.com and its competitors
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Revenue share by device at toywiz.com

In July large majority of sales on toywiz.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on toywiz.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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toywiz.com channels

Identify top traffic channels that drive growth for toywiz.comand discover how performance of traffic channels has changed over time.

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toywiz.com Google Ads spend

Evaluate toywiz.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toywiz.com devices

Review toywiz.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toywiz.com top markets

Explore toywiz.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toywiz.com country & global rank

Assess the ranking of toywiz.com among other retailers within its primary country and worldwide.

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