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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for toywiz.comtoywiz.com

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675.8K
Revenue
Jan 26
600.4K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Shop for toys, action figures, plush & trading card games. Our online store specializes in hard to find and popular kids, baby toys, figurines and collectibles.

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toywiz.com Annual Revenue and Growth

toywiz.com's annual sales on its online store amounted to $7.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toywiz.com revenue by year

toywiz.com's monthly revenueOVER TIME
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Over the past three months, toywiz.com revenue has experienced growth of 11%, compared to the preceding three months.

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toywiz.com revenue growth for last six months
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OVERVIEW
In January 2026, toywiz.com generated $675,822 in online sales, significantly exceeding the CHILDCARE median of $48,736, yet far below the category leader babylist.com at $90,155,180; with a conversion rate of 1.50-2.00%, it remains just below the high of 4.38% but above the low of 1.11%, while the average order value (AOV) of $50-75 is within the lower spectrum compared to the high of $253; with 600,446 sessions, toywiz.com’s traffic is notably less than babylist.com’s 17,691,734 sessions and also higher than the CHILDCARE median of 23,389.
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toywiz.com competitors

When comparing toywiz.com to its competitors in January 2026, we can see that toywiz.com falls behind in terms of revenue, with $675,822 compared to bigbadtoystore.com's $17,053,286 and funko.com's $4,842,379. However, toywiz.com has a higher conversion rate of 1.50-2.00% compared to toynk.com's 0.00-0.50% and hasbropulse.com's 1.00-1.50%. In terms of average order value (AOV), toywiz.com falls in the middle with a range of $50-75, while bigbadtoystore.com and tcgplayer.com have higher AOV ranges of $125-150. Despite having lower revenue than some competitors, toywiz.com maintains a decent conversion rate and AOV, indicating a potential for growth and improvement in the future.

bigbadtoystore.com screenshot
#1 bigbadtoystore.com
17.1M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
funko.com screenshot
#2 funko.com
4.8M
Revenue
5.7M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#3 smythstoys.com
50.2M
Revenue
15.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toynk.com screenshot
#4 toynk.com
198K
Revenue
464.6K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
hasbropulse.com screenshot
#5 hasbropulse.com
1.1M
Revenue
934.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
toywiz.com vs top market performers
toywiz.com
top retailers
conversion rate vs average order value for toywiz.com and its competitors
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Revenue share by device at toywiz.com

In January large majority of sales on toywiz.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on toywiz.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toywiz.com channels

Identify top traffic channels that drive growth for toywiz.comand discover how performance of traffic channels has changed over time.

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toywiz.com Google Ads spend

Evaluate toywiz.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toywiz.com devices

Review toywiz.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toywiz.com top markets

Explore toywiz.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toywiz.com country & global rank

Assess the ranking of toywiz.com among other retailers within its primary country and worldwide.

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