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Oct 2025
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Home/Insights/Retailers/thewhitecompany.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5M
Revenue
Oct 25
1.9M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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The White Company is an online retailer operating on the website thewhitecompany.com. The company sells a variety of home goods, clothing, and accessories. Their products include bedding, furniture, apparel for men, women, and children, fragrances, and gift items. The website offers convenient online shopping and provides shipping to various destinations.

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thewhitecompany.com Annual Revenue and Growth

thewhitecompany.com's annual sales on its online store amounted to $58.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$58.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewhitecompany.com revenue by year

thewhitecompany.com's monthly revenueOVER TIME
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Over the past three months, thewhitecompany.com revenue has experienced growth of 9.9%, compared to the preceding three months.

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thewhitecompany.com revenue growth for last six months
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OVERVIEW
In October 2025, thewhitecompany.com, operating in the FASHION AND APPAREL industry, achieved online sales revenue of $4,990,788, significantly surpassing the median of $80,524; its conversion rate ranged between 2.50-3.00%, closely aligning with the industry high of 3.36%, while its average order value (AOV) fell between $75-100, slightly above the low of $74; with 1,931,322 sessions, it performed well against the median of 33,163 but was far behind the leading store, shein.com, which had 321,650,758 sessions and generated $977,396,912 in revenue, illustrating both the potential and competitive landscape of the sector.
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thewhitecompany.com competitors

In October 2025, thewhitecompany.com showed strong performance with a revenue of 4,990,788, 50,950 transactions, and 1,931,322 sessions, with an average order value (AOV) of 75-100 and a conversion rate of 2.50-3.00. Comparing this data to its competitors, we see that selfridges.com outperformed with a revenue of 18,047,569, 78,073 transactions, and 4,612,382 sessions, but had a lower conversion rate of 1.50-2.00. dunelm.com had the highest revenue at 61,734,281 and the most transactions at 404,153, with a similar conversion rate to selfridges.com. boden.co.uk and fenwick.co.uk had lower revenue and fewer transactions compared to thewhitecompany.com, but boasted higher conversion rates. Overall, thewhitecompany.com performed well in terms of revenue and sessions compared to its competitors, showcasing its strong presence in the market.

boden.co.uk screenshot
#1 boden.co.uk
3.5M
Revenue
85.1K
Sessions
36.5-37.0%
Conv. rate
$100-125
AOV
selfridges.com screenshot
#2 selfridges.com
18M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
fenwick.co.uk screenshot
#3 fenwick.co.uk
3.7M
Revenue
872.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
dunelm.com screenshot
#4 dunelm.com
61.7M
Revenue
26.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#5 landsend.co.uk
1.7M
Revenue
560.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thewhitecompany.com vs top market performers
thewhitecompany.com
top retailers
conversion rate vs average order value for thewhitecompany.com and its competitors
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Revenue share by device at thewhitecompany.com

In October large majority of sales on thewhitecompany.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thewhitecompany.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewhitecompany.com channels

Identify top traffic channels that drive growth for thewhitecompany.comand discover how performance of traffic channels has changed over time.

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thewhitecompany.com Google Ads spend

Evaluate thewhitecompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewhitecompany.com devices

Review thewhitecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewhitecompany.com top markets

Explore thewhitecompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewhitecompany.com country & global rank

Assess the ranking of thewhitecompany.com among other retailers within its primary country and worldwide.

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