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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.3M
Revenue
Sep 25
1.6M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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The White Company is an online retailer operating on the website thewhitecompany.com. The company sells a variety of home goods, clothing, and accessories. Their products include bedding, furniture, apparel for men, women, and children, fragrances, and gift items. The website offers convenient online shopping and provides shipping to various destinations.

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thewhitecompany.com Annual Revenue and Growth

thewhitecompany.com's annual sales on its online store amounted to $58.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$58.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewhitecompany.com revenue by year

thewhitecompany.com's monthly revenueOVER TIME
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Over the past three months, thewhitecompany.com revenue has experienced growth of 11%, compared to the preceding three months.

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thewhitecompany.com revenue growth for last six months
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OVERVIEW
In September 2025, thewhitecompany.com generated $4,250,961 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, while achieving a conversion rate of 2.50-3.00%, slightly below the industry high of 3.2%. Their average order value (AOV) ranged between $75-100, comparable to the lower end of the spectrum, while attracting 1,626,221 sessions, far exceeding the median of 34,221 but still trailing behind the industry leader, shein.com, which boasts $819,580,923 in revenue and 297,137,690 sessions. Overall, thewhitecompany.com demonstrates strong performance in a competitive market.
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thewhitecompany.com competitors

In September 2025, thewhitecompany.com outperformed its competitors in terms of revenue, with a total of $4,250,961. boden.co.uk came closest with $3,701,078, while dunelm.com had the highest revenue at $56,978,625. In terms of transactions, thewhitecompany.com had 43,390, falling behind dunelm.com's 375,859. The site also had a higher number of sessions compared to its competitors, with 1,626,221 sessions. boden.co.uk had the lowest number of sessions at 138,174. The Average Order Value (AOV) for thewhitecompany.com ranged between $75-$100, similar to landsend.co.uk, while dunelm.com had a higher AOV of $150-$175. Despite having a lower conversion rate compared to boden.co.uk, thewhitecompany.com maintained a competitive rate of 2.50-3.00%.

boden.co.uk screenshot
#1 boden.co.uk
3.7M
Revenue
138.2K
Sessions
25.5-26.0%
Conv. rate
$100-125
AOV
fenwick.co.uk screenshot
#2 fenwick.co.uk
3M
Revenue
692.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
dunelm.com screenshot
#3 dunelm.com
57M
Revenue
23.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#4 landsend.co.uk
1.6M
Revenue
670.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hm.com screenshot
#5 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thewhitecompany.com vs top market performers
thewhitecompany.com
top retailers
conversion rate vs average order value for thewhitecompany.com and its competitors
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Revenue share by device at thewhitecompany.com

In September large majority of sales on thewhitecompany.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thewhitecompany.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewhitecompany.com channels

Identify top traffic channels that drive growth for thewhitecompany.comand discover how performance of traffic channels has changed over time.

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thewhitecompany.com Google Ads spend

Evaluate thewhitecompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewhitecompany.com devices

Review thewhitecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewhitecompany.com top markets

Explore thewhitecompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewhitecompany.com country & global rank

Assess the ranking of thewhitecompany.com among other retailers within its primary country and worldwide.

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