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May 2025
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Home/Insights/Retailers/thewhitecompany.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.7M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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The White Company is an online retailer operating on the website thewhitecompany.com. The company sells a variety of home goods, clothing, and accessories. Their products include bedding, furniture, apparel for men, women, and children, fragrances, and gift items. The website offers convenient online shopping and provides shipping to various destinations.

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thewhitecompany.com's revenueOVER TIME
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Over the past three months, thewhitecompany.com revenue has experienced decline of 28%, compared to the preceding three months.

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thewhitecompany.com revenue decline for last six months
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OVERVIEW
In May 2025, thewhitecompany.com in the FASHION AND APPAREL industry had online sales revenue of $3,703,843, a conversion rate of 2.50-3.00%, and an average order value (AOV) of $100-125. This website's 1,212,292 sessions fell below the highest in the industry from shein.com at 224,142,058, with a median of 33,223 sessions. The industry's highest AOV was $415, while the lowest was $82, with the median revenue standing at $81,783. The performance metrics indicate thewhitecompany.com's position within the competitive landscape of lifestyle and fashion apparel online stores.
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thewhitecompany.com competitors

In May 2025, thewhitecompany.com generated a revenue of $3,703,843 with 30,387 transactions and 1,212,292 sessions. The average order value (AOV) was between $100-125, and the conversion rate ranged from 2.50-3.00%. Comparing these metrics to its competitors, we can see that selfridges.com outperformed The White Company with a revenue of $16,891,133, 63,780 transactions, and 4,441,923 sessions. dunelm.com also surpassed The White Company with a revenue of $37,769,060, 245,175 transactions, and 20,717,503 sessions. boden.co.uk had a higher conversion rate of 16.50-17.00% despite a lower revenue of $3,743,189. landsend.co.uk had a similar conversion rate but lower revenue, while fenwick.co.uk had a higher conversion rate of 4.50-5.00% with comparable revenue to The White Company.

boden.co.uk screenshot
#1 boden.co.uk
3.7M
Revenue
199.8K
Sessions
16.5-17.0%
Conv. rate
$100-125
AOV
selfridges.com screenshot
#2 selfridges.com
16.9M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
fenwick.co.uk screenshot
#3 fenwick.co.uk
2.6M
Revenue
468.6K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
dunelm.com screenshot
#4 dunelm.com
37.8M
Revenue
20.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#5 landsend.co.uk
1.4M
Revenue
672.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thewhitecompany.com vs top market performers
thewhitecompany.com
top retailers
conversion rate vs average order value for thewhitecompany.com and its competitors
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Revenue share by device at thewhitecompany.com

In May large majority of sales on thewhitecompany.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on thewhitecompany.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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brands overtime comparison

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thewhitecompany.com channels

Identify top traffic channels that drive growth for thewhitecompany.comand discover how performance of traffic channels has changed over time.

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thewhitecompany.com Google Ads spend

Evaluate thewhitecompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewhitecompany.com devices

Review thewhitecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewhitecompany.com top markets

Explore thewhitecompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewhitecompany.com country & global rank

Assess the ranking of thewhitecompany.com among other retailers within its primary country and worldwide.

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