thewhitecompany.com
The White Company is an online retailer operating on the website thewhitecompany.com. The company sells a variety of home goods, clothing, and accessories. Their products include bedding, furniture, apparel for men, women, and children, fragrances, and gift items. The website offers convenient online shopping and provides shipping to various destinations.
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thewhitecompany.com Annual Revenue and Growth
thewhitecompany.com's annual sales on its online store amounted to $58.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
thewhitecompany.com's monthly revenueOVER TIME
Over the past three months, thewhitecompany.com revenue has experienced decline of 2.6%, compared to the preceding three months.
thewhitecompany.com competitors
In August 2025, thewhitecompany.com reported a revenue of $3,622,924 from 36,593 transactions and 1,428,658 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, boden.co.uk generated $2,813,588 in revenue from 27,130 transactions and 138,407 sessions, with a higher AOV of $100-$125 but a significantly higher conversion rate of 19.50-20.00%. selfridges.com outperformed both with $14,578,537 revenue, 58,243 transactions, and 4,510,459 sessions, boasting an AOV of $250-$275 but a lower conversion rate of 1.00-1.50%. fenwick.co.uk and thewhitecompany.com had similar revenue and AOV, but Fenwick had a slightly higher conversion rate. On the other hand, dunelm.com showed exceptional performance with a revenue of $40,679,145, 270,392 transactions, and 22,886,785 sessions, despite having a lower conversion rate. landend.co.uk also presented a lower revenue than thewhitecompany.com with a similar AOV and conversion rate.
Revenue share by device at thewhitecompany.com
In August large majority of sales on thewhitecompany.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewhitecompany.com channels
Identify top traffic channels that drive growth for thewhitecompany.comand discover how performance of traffic channels has changed over time.
thewhitecompany.com Google Ads spend
Evaluate thewhitecompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thewhitecompany.com devices
Review thewhitecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
