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Apr 2026
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Home/Insights/Retailers/thewhitecompany.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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4M
Revenue
Apr 26
1.9M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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The White Company is an online retailer operating on the website thewhitecompany.com. The company sells a variety of home goods, clothing, and accessories. Their products include bedding, furniture, apparel for men, women, and children, fragrances, and gift items. The website offers convenient online shopping and provides shipping to various destinations.

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thewhitecompany.com Annual Revenue and Growth

thewhitecompany.com's annual sales on its online store amounted to $56.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$56.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thewhitecompany.com revenue by year

thewhitecompany.com's monthly revenueOVER TIME
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Over the past three months, thewhitecompany.com revenue has experienced decline of 54%, compared to the preceding three months.

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thewhitecompany.com revenue decline for last six months
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OVERVIEW
In April 2026, thewhitecompany.com generated $4,036,960 in online sales, significantly exceeding the lifestyle/fashion and apparel median of $78,791, with a conversion rate of 2.50-3.00%, just below the high benchmark of 3.05%. The average order value (AOV) ranged from $75-100, near the low end of the industry spectrum, while sessions totaled 1,871,448, far surpassing the median of 35,276 but trailing behind industry leader shein.com, which achieved 281,585,790 sessions.
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thewhitecompany.com competitors

In April 2026, thewhitecompany.com generated $4,036,960 in revenue from 52,336 transactions, with sessions totaling 1,871,448 and an average order value (AOV) of $75-100, resulting in a conversion rate of 2.50-3.00%. In contrast, competitors such as selfridges.com achieved the highest revenue at $11,128,256, albeit with a lower conversion rate of 0.50-1.00% despite a high AOV of $225-250. dunelm.com dominated the market with $41,222,638 in revenue and 247,170 transactions, maintaining an AOV of $150-175 and a conversion rate of 1.00-1.50%. boden.co.uk, with a revenue of $1,437,726, boasted a strong conversion rate of 9.00-9.50% and an AOV of $100-125, while fenwick.co.uk reached $2,788,684 in revenue with a conversion rate of 4.00-4.50%. landsend.co.uk lagged behind at $780,167, mirroring the same conversion rate as thewhitecompany.com at 2.50-3.00%.

boden.co.uk screenshot
#1 boden.co.uk
1.4M
Revenue
137K
Sessions
9.0-9.5%
Conv. rate
$100-125
AOV
selfridges.com screenshot
#2 selfridges.com
11.1M
Revenue
4.7M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fenwick.co.uk screenshot
#3 fenwick.co.uk
2.8M
Revenue
552.4K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
dunelm.com screenshot
#4 dunelm.com
41.2M
Revenue
18M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#5 landsend.co.uk
780.2K
Revenue
401K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thewhitecompany.com vs top market performers
thewhitecompany.com
top retailers
conversion rate vs average order value for thewhitecompany.com and its competitors
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Revenue share by device at thewhitecompany.com

In April large majority of sales on thewhitecompany.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on thewhitecompany.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thewhitecompany.com operates in

thewhitecompany.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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thewhitecompany.com channels

Identify top traffic channels that drive growth for thewhitecompany.comand discover how performance of traffic channels has changed over time.

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thewhitecompany.com Google Ads spend

Evaluate thewhitecompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewhitecompany.com devices

Review thewhitecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewhitecompany.com top markets

Explore thewhitecompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewhitecompany.com country & global rank

Assess the ranking of thewhitecompany.com among other retailers within its primary country and worldwide.

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