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Home/Insights/Retailers/thewhitecompany.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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6M
Revenue
Jul 26
2.1M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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The White Company is an online retailer operating on the website thewhitecompany.com. The company sells a variety of home goods, clothing, and accessories. Their products include bedding, furniture, apparel for men, women, and children, fragrances, and gift items. The website offers convenient online shopping and provides shipping to various destinations.

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thewhitecompany.com Annual Revenue and Growth

thewhitecompany.com's annual sales on its online store amounted to $56.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$56.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
thewhitecompany.com revenue by year

thewhitecompany.com's monthly revenueOVER TIME
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Over the past three months, thewhitecompany.com revenue has experienced growth of 26%, compared to the preceding three months.

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thewhitecompany.com revenue growth for last six months
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OVERVIEW
thewhitecompany.com generated $6 million in online sales for July 2026, significantly outpacing an average fashion and apparel store's monthly revenue of around $71,300. With sessions totaling 2.1 million, thewhitecompany.com attracted far more visitors than an average fashion and apparel store, which sees about 28,400 sessions. Its conversion rate, ranging from 2.50% to 3.00%, is within the typical range for the category. The average order value (AOV) of $100-125 also aligns well with the category's typical range of $84 to $403.
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thewhitecompany.com competitors

In the competitive set of home and lifestyle retailers, thewhitecompany.com generated $6 million in revenue with 52,300 transactions and 2.1 million sessions in July 2026. While it ranks third among competitors, it trails dunelm.com by a substantial $43.3 million in revenue, 173,000 transactions, and 16.7 million sessions. Competitors like selfridges.com outperform thewhitecompany.com with $15 million in revenue but have a lower conversion rate at 1.00-1.50%. Meanwhile, boden.co.uk and fenwick.co.uk show stronger conversion rates at 21.00-21.50% and 3.50-4.00%, respectively, but lower revenue figures of $2.3 million and $2.8 million. Despite a decent average order value of $100-125, thewhitecompany.com must address these gaps to enhance its competitive positioning.

boden.co.uk screenshot
#1 boden.co.uk
2.3M
Revenue
99.5K
Sessions
21.0-21.5%
Conv. rate
$100-125
AOV
selfridges.com screenshot
#2 selfridges.com
15M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fenwick.co.uk screenshot
#3 fenwick.co.uk
2.8M
Revenue
597.8K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
dunelm.com screenshot
#4 dunelm.com
49.3M
Revenue
18.8M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
landsend.co.uk screenshot
#5 landsend.co.uk
1.1M
Revenue
466.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
thewhitecompany.com vs top market performers
thewhitecompany.com
top retailers
conversion rate vs average order value for thewhitecompany.com and its competitors
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Industries thewhitecompany.com operates in

thewhitecompany.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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thewhitecompany.com channels

Identify top traffic channels that drive growth for thewhitecompany.comand discover how performance of traffic channels has changed over time.

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thewhitecompany.com Google Ads spend

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thewhitecompany.com devices

Review thewhitecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewhitecompany.com top markets

Explore thewhitecompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewhitecompany.com country & global rank

Assess the ranking of thewhitecompany.com among other retailers within its primary country and worldwide.

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