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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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5.5M
Revenue
Mar 26
2.1M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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The White Company is an online retailer operating on the website thewhitecompany.com. The company sells a variety of home goods, clothing, and accessories. Their products include bedding, furniture, apparel for men, women, and children, fragrances, and gift items. The website offers convenient online shopping and provides shipping to various destinations.

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thewhitecompany.com Annual Revenue and Growth

thewhitecompany.com's annual sales on its online store amounted to $56.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2025
$56.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
thewhitecompany.com revenue by year

thewhitecompany.com's monthly revenueOVER TIME
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Over the past three months, thewhitecompany.com revenue has experienced decline of 34%, compared to the preceding three months.

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thewhitecompany.com revenue decline for last six months
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OVERVIEW
In March 2026, thewhitecompany.com generated $5,471,794 in online sales, significantly surpassing the median of $83,040 in the FASHION AND APPAREL industry, with a conversion rate of 3.00-3.50%, slightly above the industry average of 3.14%. The site's average order value (AOV) ranged from $75-100, closely aligning with the low end of the market average of $73, while attracting 2,137,892 sessions, vastly outpacing the median of 36,457 sessions in its category, although still trailing the industry leader, shein.com, which reported $945,812,338 in revenue and 298,145,068 sessions.
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thewhitecompany.com competitors

In March 2026, thewhitecompany.com reported a revenue of $5,471,794 from 68,081 transactions and 2,137,892 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.00-3.50%. When compared to its competitors, thewhitecompany.com falls behind in revenue compared to dunelm.com, which generated $42,696,226 in revenue from 264,766 transactions and 19,396,382 sessions. selfridges.com also outperformed thewhitecompany.com with a revenue of $14,175,253 from 58,657 transactions and 5,406,300 sessions. However, thewhitecompany.com has a higher conversion rate than selfridges.com and dunelm.com, showcasing its ability to turn sessions into transactions more effectively. Overall, while thewhitecompany.com may not lead in revenue among its competitors, its conversion rate highlights its strength in converting visitors into customers.

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1.6M
Revenue
144.7K
Sessions
9.0-9.5%
Conv. rate
$100-125
AOV
selfridges.com screenshot
#2 selfridges.com
14.2M
Revenue
5.4M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fenwick.co.uk screenshot
#3 fenwick.co.uk
3.1M
Revenue
696.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
dunelm.com screenshot
#4 dunelm.com
42.7M
Revenue
19.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#5 landsend.co.uk
921.9K
Revenue
408.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thewhitecompany.com vs top market performers
thewhitecompany.com
top retailers
conversion rate vs average order value for thewhitecompany.com and its competitors
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Revenue share by device at thewhitecompany.com

In March large majority of sales on thewhitecompany.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on thewhitecompany.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewhitecompany.com channels

Identify top traffic channels that drive growth for thewhitecompany.comand discover how performance of traffic channels has changed over time.

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thewhitecompany.com Google Ads spend

Evaluate thewhitecompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewhitecompany.com devices

Review thewhitecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewhitecompany.com top markets

Explore thewhitecompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewhitecompany.com country & global rank

Assess the ranking of thewhitecompany.com among other retailers within its primary country and worldwide.

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