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Home/Insights/Retailers/thewhitecompany.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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6M
Revenue
Sep 26
2.5M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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The White Company is an online retailer operating on the website thewhitecompany.com. The company sells a variety of home goods, clothing, and accessories. Their products include bedding, furniture, apparel for men, women, and children, fragrances, and gift items. The website offers convenient online shopping and provides shipping to various destinations.

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thewhitecompany.com Annual Revenue and Growth

thewhitecompany.com's annual sales on its online store amounted to $56.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$56.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
thewhitecompany.com revenue by year

thewhitecompany.com's monthly revenueOVER TIME
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Over the past three months, thewhitecompany.com revenue has experienced decline of 4%, compared to the preceding three months.

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thewhitecompany.com revenue decline for last six months
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OVERVIEW
thewhitecompany.com generated $6 million in revenue from online sales in September 2026, significantly exceeding the figure of around $63,500 typical for an average fashion and apparel store. Its conversion rate stands between 2.00-2.50%, comfortably within the category's typical range of 0.67% to 3.16%. The average order value (AOV) ranges from $75 to $100, which is within the typical range of $79 to $406 for the category. With 2.5 million sessions, thewhitecompany.com vastly outperforms the average fashion and apparel store, which sees around 26,000 sessions monthly.
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thewhitecompany.com competitors

In the competitive set of thewhitecompany.com, notable players include dunelm.com, selfridges.com, and fenwick.co.uk. In September 2026, thewhitecompany.com achieved a revenue of $6 million from 61,700 transactions across 2.5 million sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. While it ranks third in revenue, transactions, and sessions, it significantly trails dunelm.com, which leads with $54 million in revenue and 356,000 transactions from 22 million sessions. selfridges.com follows closely, reporting $18.1 million and 76,600 transactions from 4.8 million sessions. fenwick.co.uk holds a middle ground with $3 million revenue and 21,200 transactions from 652,000 sessions, outperforming thewhitecompany.com in conversion rates at 3.00-3.50%.

boden.co.uk screenshot
#1 boden.co.uk
1.4M
Revenue
37.9K
Sessions
32.0-32.5%
Conv. rate
$100-125
AOV
selfridges.com screenshot
#2 selfridges.com
18.1M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
fenwick.co.uk screenshot
#3 fenwick.co.uk
3M
Revenue
652.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
dunelm.com screenshot
#4 dunelm.com
54M
Revenue
22M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#5 landsend.co.uk
1.2M
Revenue
461.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
thewhitecompany.com vs top market performers
thewhitecompany.com
top retailers
conversion rate vs average order value for thewhitecompany.com and its competitors
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Industries thewhitecompany.com operates in

thewhitecompany.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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thewhitecompany.com channels

Identify top traffic channels that drive growth for thewhitecompany.comand discover how performance of traffic channels has changed over time.

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thewhitecompany.com Google Ads spend

Evaluate thewhitecompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewhitecompany.com devices

Review thewhitecompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewhitecompany.com top markets

Explore thewhitecompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewhitecompany.com country & global rank

Assess the ranking of thewhitecompany.com among other retailers within its primary country and worldwide.

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