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Jul 2026
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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.3M
Revenue
Jul 26
99.5K
Sessions
Jul 26
21.0-21.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $41.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced growth of 30%, compared to the preceding three months.

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boden.co.uk revenue growth for last six months
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OVERVIEW
In July 2026, boden.co.uk significantly outperformed the average store in the fashion and apparel category, generating $2.3 million in online sales compared to around $71,300. With a conversion rate of 21.00-21.50%, it stands far above the typical range of 0.66% to 3.1%. Additionally, its average order value (AOV) of $100-125 is within the category's typical range of $84 to $403, while its 99,500 sessions vastly exceed the average store's 28,400 sessions.
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boden.co.uk competitors

In July 2026, boden.co.uk outperforms its competitors with a strong conversion rate of 21.00-21.50%. It ranks third overall in revenue at $2.3 million, trailing newlook.com by $22.7 million. While boden.co.uk records 20,900 transactions, it falls short of newlook.com by 293,000. The site has 99,500 sessions, significantly fewer than newlook.com’s 7.7 million, placing boden.co.uk fourth in this category. In terms of average order value (AOV), boden.co.uk aligns with thewhitecompany.com at $100-125, but still lags behind bodenusa.com and greatplains.co.uk, both having higher AOVs of $150-175. Overall, boden.co.uk shows strengths in conversion but needs to improve its traffic and sales volume.

bodenusa.com screenshot
#1 bodenusa.com
1.1M
Revenue
25.5K
Sessions
25.5-26.0%
Conv. rate
$150-175
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
3.6K
Revenue
2.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
1.1M
Revenue
466.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
newlook.com screenshot
#4 newlook.com
25M
Revenue
7.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
6M
Revenue
2.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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Industries boden.co.uk operates in

boden.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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