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Sep 2025
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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.7M
Revenue
Sep 25
138.2K
Sessions
Sep 25
25.5-26.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $77.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$77.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced decline of 6.8%, compared to the preceding three months.

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boden.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, boden.co.uk generated $3,701,078 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,931, with an impressive conversion rate of 25.50-26.00%, far above the industry average of 3.2%. Their average order value (AOV) ranged from $100 to $125, while the highest AOV in the category reached $382. With 138,174 sessions, boden.co.uk attracted a solid audience compared to the lifestyle median of 34,221 sessions, although it remains a fraction of shein.com’s staggering 297,137,690 sessions, showcasing the competitive landscape in the online fashion market.
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boden.co.uk competitors

In September 2025, boden.co.uk generated a revenue of 3,701,078 with 35,742 transactions and 138,174 sessions, boasting an AOV of 100-125 and a conversion rate of 25.50-26.00. Comparing this to its competitors, bodenusa.com had a revenue of 2,949,566 with 18,540 transactions and 55,714 sessions, offering a higher AOV of 150-175 and a superior conversion rate of 33.00-33.50. On the other hand, greatplains.co.uk had a significantly lower revenue of 1,783 with only 13 transactions and 1,193 sessions, presenting an AOV of 125-150 but a very low conversion rate of 1.00-1.50. landsend.co.uk performed better than Great Plains but fell short compared to Boden, with a revenue of 1,642,032, 21,803 transactions, 670,075 sessions, an AOV of 75-100, and a conversion rate of 3.00-3.50. newlook.com surpassed all others with a revenue of 23,684,482, 353,366 transactions, 8,077,330 sessions, an AOV of 50-75, and a conversion rate of 4.00-4.50. The White Company also performed well, with a revenue of 4,250,961, 43,390 transactions, 1,626,221 sessions, an AOV of 75-100, and a conversion rate of 2.50-3.00.

bodenusa.com screenshot
#1 bodenusa.com
2.9M
Revenue
55.7K
Sessions
33.0-33.5%
Conv. rate
$150-175
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
1.8K
Revenue
1.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
1.6M
Revenue
670.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
newlook.com screenshot
#4 newlook.com
23.7M
Revenue
8.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
4.3M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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