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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.8M
Revenue
Aug 26
66.3K
Sessions
Aug 26
21.0-21.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $41.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced growth of 46%, compared to the preceding three months.

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boden.co.uk revenue growth for last six months
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OVERVIEW
boden.co.uk stands out remarkably in the fashion and apparel category, with revenue from online sales reaching $1.8 million in August 2026, compared to the average store in the fashion and apparel category generating around $87,900 monthly. Its conversion rate of 21.00-21.50% is well above the typical range of 0.65% to 3.1%. Additionally, the average order value (AOV) of $125-150 and sessions totaling 66,300 also surpass the average store in the fashion and apparel category's metrics significantly.
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boden.co.uk competitors

In August 2026, boden.co.uk excels with a conversion rate of 21.00-21.50%, significantly surpassing competitors like newlook.com, which trails with 3.50-4.00%. However, boden.co.uk ranks third in revenue at $1.8 million, behind newlook.com at $23.1 million and thewhitecompany.com at $6.5 million. While boden.co.uk has 14,000 transactions, it falls short of newlook.com’s 286,000 and thewhitecompany.com’s 55,400. In sessions, boden.co.uk records 66,300, trailing newlook.com’s impressive 7.8 million and landsend.co.uk’s 603,000. With an average order value (AOV) of $125-150, boden.co.uk remains competitive but does not lead the market against its peers.

bodenusa.com screenshot
#1 bodenusa.com
974K
Revenue
13.1K
Sessions
40.5-41.0%
Conv. rate
$175-200
AOV
landsend.co.uk screenshot
#2 landsend.co.uk
1.4M
Revenue
602.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
newlook.com screenshot
#3 newlook.com
23.1M
Revenue
7.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
thewhitecompany.com screenshot
#4 thewhitecompany.com
6.5M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
saucony.com screenshot
#5 saucony.com
17.7M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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Industries boden.co.uk operates in

boden.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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