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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3.6M
Revenue
Nov 25
76.8K
Sessions
Nov 25
42.5-43.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $77.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$77.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced growth of 5.4%, compared to the preceding three months.

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boden.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, boden.co.uk, operating in the lifestyle/fashion and apparel sector, achieved online sales of $3,576,010, significantly surpassing the median of $93,064, while maintaining an impressive conversion rate of 42.50-43.00%, far exceeding the high industry standard of 3.37%. The average order value (AOV) ranged from $100 to $125, which is competitive against the high AOV benchmark of $375, with a total of 76,757 sessions, notably above the median of 36,492 but well below shein.com’s record of 342,497,064 sessions, indicating strong performance amidst a challenging competitive landscape.
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boden.co.uk competitors

In November 2025, boden.co.uk outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. boden.co.uk generated $3,576,010 in revenue from 32,835 transactions and 76,757 sessions, with an AOV ranging from $100-125 and a conversion rate of 42.50-43.00%. In comparison, its closest competitor, bodenusa.com, generated $2,638,309 in revenue from 16,501 transactions and 46,903 sessions, with a higher AOV of $150-175 but a lower conversion rate of 35.00-35.50%. Other competitors such as greatplains.co.uk, landsend.co.uk, newlook.com, and thewhitecompany.com also fell behind in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to boden.co.uk's impressive performance in the fashion e-commerce sector.

bodenusa.com screenshot
#1 bodenusa.com
2.6M
Revenue
46.9K
Sessions
35.0-35.5%
Conv. rate
$150-175
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
1.5K
Revenue
1.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
2.2M
Revenue
845.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
newlook.com screenshot
#4 newlook.com
33.8M
Revenue
9.3M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
7.2M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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