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Oct 2024
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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - OCT 2024 GLOBALLY

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7.4M
Revenue
2.7M
Sessions
2.0-2.5%
Conversion rate
$125-150
Average order value
Online only revenue for boden.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

boden.co.uk’s revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced growth of 0.46%, compared to the preceding three months.

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boden.co.uk revenue growth for last six months
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OVERVIEW
In October 2024, boden.co.uk, a FASHION AND APPAREL industry player, generated $7,377,474 in online sales revenue with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. This performance places them below the industry median AOV of $98,502, the conversion rate of 3.31%, and the top sessions of 189,911,334 from shein.com. Despite having 2,680,979 sessions, which is higher than the industry median of 36,886, there is potential for boden.co.uk to improve their AOV and conversion rate to compete more effectively in the market.
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boden.co.uk competitors

When comparing boden.co.uk to its competitors, newlook.com stands out with the highest revenue of £29,316,311, along with the highest number of transactions at 400,717 and sessions at 6,793,094. However, Boden's AOV falls within the same range as greatplains.co.uk and bodenusa.com at £125-£150, with a conversion rate of 2.00-2.50 similar to bodenusa.com. boden.co.uk outperforms landsend.co.uk and thewhitecompany.com in terms of revenue and transactions but lags behind in sessions. The AOV for landsend.co.uk is slightly lower at £75-£100, while thewhitecompany.com falls in the range of £100-£125. Overall, Boden's performance metrics place it in a competitive position within the industry, particularly in terms of AOV and conversion rate when compared to its direct competitors.

#1 bodenusa.com
11.4M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 greatplains.co.uk
3.6K
Revenue
2.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 landsend.co.uk
2.6M
Revenue
1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 newlook.com
29.3M
Revenue
6.8M
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
#5 thewhitecompany.com
5.8M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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boden.co.uk channels

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boden.co.uk Google Ads spend

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boden.co.uk devices

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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