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Sep 2026
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Home/Insights/Retailers/boden.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.4M
Revenue
Sep 26
37.9K
Sessions
Sep 26
32.0-32.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Boden.co.uk is an online retail platform that offers a wide range of clothing for women, men, and children. Their collection includes fashion items such as dresses, shirts, jackets, trousers, and accessories. The website emphasizes on quality and stylish garments, showcasing a variety of vibrant colors and patterns to suit different tastes and preferences.

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boden.co.uk Annual Revenue and Growth

boden.co.uk's annual sales on its online store amounted to $41.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$41.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
boden.co.uk revenue by year

boden.co.uk's monthly revenueOVER TIME
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Over the past three months, boden.co.uk revenue has experienced growth of 12%, compared to the preceding three months.

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boden.co.uk revenue growth for last six months
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OVERVIEW
boden.co.uk significantly outperforms the average store in the fashion and apparel category, achieving $1.4 million in revenue for online sales in September 2026, compared to around $63,500 for its peers. Its conversion rate of 32.00-32.50% is well above the typical range of 0.67% to 3.16%. With an average order value (AOV) of $100-125, it sits comfortably within the category's typical range of $79 to $406. Additionally, with 37,900 sessions, boden.co.uk exceeds the average store in the fashion and apparel category, which sees about 26,000 sessions monthly.
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boden.co.uk competitors

In September 2026, boden.co.uk stands out with a conversion rate of 32.00-32.50%, which is competitive against most of its peers. While boden.co.uk generates revenue of $1.4 million through 12,200 transactions from 37,900 sessions, it ranks third among competitors. In contrast, newlook.com leads significantly with $17.8 million in revenue from 266,000 transactions, although its conversion rate trails at 4.00-4.50%. Meanwhile, landsend.co.uk, with $1.2 million in revenue and 15,000 transactions, slightly outperforms boden.co.uk in transactions. Competitors like thewhitecompany.com and greatplains.co.uk significantly lag in revenue and transaction volume, showcasing boden.co.uk’s relative strength in conversion efficiency.

bodenusa.com screenshot
#1 bodenusa.com
800.1K
Revenue
12.9K
Sessions
33.0-33.5%
Conv. rate
$175-200
AOV
greatplains.co.uk screenshot
#2 greatplains.co.uk
1.7K
Revenue
1.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
landsend.co.uk screenshot
#3 landsend.co.uk
1.2M
Revenue
461.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
newlook.com screenshot
#4 newlook.com
17.8M
Revenue
6.5M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thewhitecompany.com screenshot
#5 thewhitecompany.com
6M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boden.co.uk vs top market performers
boden.co.uk
top retailers
conversion rate vs average order value for boden.co.uk and its competitors
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Industries boden.co.uk operates in

boden.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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boden.co.uk channels

Identify top traffic channels that drive growth for boden.co.ukand discover how performance of traffic channels has changed over time.

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boden.co.uk Google Ads spend

Evaluate boden.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boden.co.uk devices

Review boden.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boden.co.uk top markets

Explore boden.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boden.co.uk country & global rank

Assess the ranking of boden.co.uk among other retailers within its primary country and worldwide.

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