Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/rainbowlight.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for rainbowlight.comrainbowlight.com

Start benchmarking for free
Sign in with GoogleSign up with Google
48.6K
Revenue
May 26
11.9K
Sessions
May 26
4.5-5.0%
Conv. rate
May 26
$75-100
AOV
May 26
Loading...

Rainbowlight.com is a website that offers a wide range of health and wellness products. Their inventory includes vitamins, minerals, probiotics, herbal supplements, and superfoods. In addition to dietary supplements, they also sell personal care items like shampoos, conditioners, and skincare products. Overall, the website focuses on promoting a holistic approach to wellness.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

rainbowlight.com Annual Revenue and Growth

rainbowlight.com's annual sales on its online store amounted to $983.2K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$983.2K
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
rainbowlight.com revenue by year

rainbowlight.com's monthly revenueOVER TIME
View real-time data

Over the past three months, rainbowlight.com revenue has experienced decline of 38%, compared to the preceding three months.

View real-time data
rainbowlight.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, rainbowlight.com reported online sales revenue of $48,560, slightly below the HEALTH median of $49,130, with a conversion rate ranging from 4.50% to 5.00%, surpassing the low end of the industry at 1.17% and nearing the high of 4.81%. Their average order value (AOV) fell between $75 and $100, lower than the industry high of $230 but above the low of $60. The site garnered 11,898 sessions, considerably fewer than the median of 19,858, illustrating challenges in traffic compared to competitors like myprotein.com with over 5 million sessions.
Read more

rainbowlight.com competitors

In May 2026, rainbowlight.com generated a revenue of $48,560 from 561 transactions across 11,898 sessions, achieving an average order value (AOV) of $75-100 and a conversion rate of 4.50-5.00%. In contrast, amazon.com led the pack with a staggering revenue of $12,236,119,558 and a conversion rate of 6.50-7.00%. bestbuy.com also outperformed rainbowlight.com with $601,941,607 in revenue and a lower AOV of $450-475, reflecting its wider electronics range. Meanwhile, littlelights.us recorded modest revenues of $27,083 but boasted the highest AOV at $350-375, though its conversion rate fell between 2.50-3.00%. Competitors like kroger.com, while having higher revenue at $401,561,521, enjoyed an 8.00-8.50% conversion rate but had a lower AOV of $100-125. Overall, rainbowlight.com performs well in a niche market but lags behind major competitors in revenue and traffic metrics.

amazon.com screenshot
#1 amazon.com
12.2B
Revenue
2.7B
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
littlelights.us screenshot
#2 littlelights.us
27.1K
Revenue
2.9K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
bestbuy.com screenshot
#3 bestbuy.com
601.9M
Revenue
100.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
rainbowshops.com screenshot
#4 rainbowshops.com
1.9M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
kroger.com screenshot
#5 kroger.com
401.6M
Revenue
41.1M
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
rainbowlight.com vs top market performers
rainbowlight.com
top retailers
conversion rate vs average order value for rainbowlight.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at rainbowlight.com

In May large majority of sales on rainbowlight.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on rainbowlight.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries rainbowlight.com operates in

rainbowlight.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

rainbowlight.com channels

Identify top traffic channels that drive growth for rainbowlight.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

rainbowlight.com Google Ads spend

Evaluate rainbowlight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

rainbowlight.com devices

Review rainbowlight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

rainbowlight.com top markets

Explore rainbowlight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

rainbowlight.com country & global rank

Assess the ranking of rainbowlight.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard