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Sep 2025
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Home/Insights/Retailers/rainbowlight.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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138.2K
Revenue
Sep 25
39.9K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Rainbowlight.com is a website that offers a wide range of health and wellness products. Their inventory includes vitamins, minerals, probiotics, herbal supplements, and superfoods. In addition to dietary supplements, they also sell personal care items like shampoos, conditioners, and skincare products. Overall, the website focuses on promoting a holistic approach to wellness.

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rainbowlight.com Annual Revenue and Growth

rainbowlight.com's annual sales on its online store amounted to $156.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$156.4K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
rainbowlight.com revenue by year

rainbowlight.com's monthly revenueOVER TIME
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Over the past three months, rainbowlight.com revenue has experienced growth of 50%, compared to the preceding three months.

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rainbowlight.com revenue growth for last six months
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OVERVIEW
In September 2025, rainbowlight.com generated $138,161 in online sales, significantly exceeding the HEALTH median of $55,393, with a conversion rate of 4.00-4.50%, slightly below the very high threshold of 4.51%. Its average order value (AOV) ranged from $75 to $100, under the category's high of $214, and the site recorded 39,866 sessions, surpassing the median of 25,494 but far behind the top competitor's 6,526,170 sessions. Overall, rainbowlight.com demonstrates strong performance metrics within its industry, particularly in revenue and conversion rates, positioning itself well among its peers.
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rainbowlight.com competitors

When comparing rainbowlight.com to its competitors in September 2025, it is evident that rainbowlight.com falls behind in terms of revenue, transactions, and sessions. rainbowlight.com generated a revenue of $138,161 with 1,690 transactions and 39,866 sessions, while amazon.com leads the pack with a staggering revenue of $13,518,439,469, 187,707,899 transactions, and 2,561,667,744 sessions. In terms of Average Order Value (AOV) and conversion rate, rainbowlight.com falls within a competitive range with an AOV of $75-100 and a conversion rate of 4.00-4.50%. However, littlelights.us stands out with a high AOV of $325-350 and a moderate conversion rate of 2.50-3.00%. Overall, rainbowlight.com has room for improvement in terms of scale and performance compared to its top competitors in the market.

amazon.com screenshot
#1 amazon.com
13.5B
Revenue
2.6B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
littlelights.us screenshot
#2 littlelights.us
30.9K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
bestbuy.com screenshot
#3 bestbuy.com
810.2M
Revenue
90.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
rainbowshops.com screenshot
#4 rainbowshops.com
1.1M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
kroger.com screenshot
#5 kroger.com
315.1M
Revenue
38.5M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
rainbowlight.com vs top market performers
rainbowlight.com
top retailers
conversion rate vs average order value for rainbowlight.com and its competitors
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Revenue share by device at rainbowlight.com

In September large majority of sales on rainbowlight.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on rainbowlight.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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rainbowlight.com channels

Identify top traffic channels that drive growth for rainbowlight.comand discover how performance of traffic channels has changed over time.

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rainbowlight.com Google Ads spend

Evaluate rainbowlight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbowlight.com devices

Review rainbowlight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbowlight.com top markets

Explore rainbowlight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbowlight.com country & global rank

Assess the ranking of rainbowlight.com among other retailers within its primary country and worldwide.

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