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Home/Insights/Retailers/rainbowlight.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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103.5K
Revenue
Aug 25
29.1K
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Rainbowlight.com is a website that offers a wide range of health and wellness products. Their inventory includes vitamins, minerals, probiotics, herbal supplements, and superfoods. In addition to dietary supplements, they also sell personal care items like shampoos, conditioners, and skincare products. Overall, the website focuses on promoting a holistic approach to wellness.

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rainbowlight.com Annual Revenue and Growth

rainbowlight.com's annual sales on its online store amounted to $156.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$156.4K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
rainbowlight.com revenue by year

rainbowlight.com's monthly revenueOVER TIME
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Over the past three months, rainbowlight.com revenue has experienced growth of 2.9%, compared to the preceding three months.

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rainbowlight.com revenue growth for last six months
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OVERVIEW
In August 2025, rainbowlight.com in the HEALTH industry had a revenue of $103,484, with a median revenue of $53,479. Their conversion rate ranged from 4.00-4.50%, while the highest in the category was 4.24% and the lowest was 0.97%. The average order value (AOV) was $75-100, with the highest AOV in the category at $224 and the lowest at $57. They received 29,103 sessions, with the highest sessions recorded at 6,523,456 from myprotein.com, and a median of 28,055 sessions in the HEALTH category.
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rainbowlight.com competitors

In August 2025, rainbowlight.com generated $103,484 in revenue from 1,238 transactions with 29,103 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. Compared to its competitors, rainbowlight.com falls short in terms of revenue and transactions. amazon.com leads the pack with a staggering revenue of $13,327,172,929 from 193,334,157 transactions and 2,711,651,630 sessions, with an AOV of $50-75 and a conversion rate of 7.00-7.50%. While rainbowlight.com's AOV aligns with Rainbow Shops at $75-100, it lags behind in terms of revenue and conversion rate. littlelights.us stands out with a high AOV of $325-350, albeit with lower revenue and conversion rate. Overall, rainbowlight.com faces tough competition in the online retail landscape in August 2025.

amazon.com screenshot
#1 amazon.com
13.3B
Revenue
2.7B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
littlelights.us screenshot
#2 littlelights.us
60.8K
Revenue
7K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
bestbuy.com screenshot
#3 bestbuy.com
868.2M
Revenue
101.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
rainbowshops.com screenshot
#4 rainbowshops.com
1.2M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
kroger.com screenshot
#5 kroger.com
338.5M
Revenue
46.3M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
rainbowlight.com vs top market performers
rainbowlight.com
top retailers
conversion rate vs average order value for rainbowlight.com and its competitors
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Revenue share by device at rainbowlight.com

In August large majority of sales on rainbowlight.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on rainbowlight.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbowlight.com channels

Identify top traffic channels that drive growth for rainbowlight.comand discover how performance of traffic channels has changed over time.

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rainbowlight.com Google Ads spend

Evaluate rainbowlight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbowlight.com devices

Review rainbowlight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbowlight.com top markets

Explore rainbowlight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbowlight.com country & global rank

Assess the ranking of rainbowlight.com among other retailers within its primary country and worldwide.

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