Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/rainbowlight.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for rainbowlight.comrainbowlight.com

Start benchmarking for free
Sign in with GoogleSign up with Google
138.5K
Revenue
Jan 26
42.1K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Rainbowlight.com is a website that offers a wide range of health and wellness products. Their inventory includes vitamins, minerals, probiotics, herbal supplements, and superfoods. In addition to dietary supplements, they also sell personal care items like shampoos, conditioners, and skincare products. Overall, the website focuses on promoting a holistic approach to wellness.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

rainbowlight.com Annual Revenue and Growth

rainbowlight.com's annual sales on its online store amounted to $983.2K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$983.2K
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
rainbowlight.com revenue by year

rainbowlight.com's monthly revenueOVER TIME
View real-time data

Over the past three months, rainbowlight.com revenue has experienced growth of 1.8%, compared to the preceding three months.

View real-time data
rainbowlight.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, rainbowlight.com generated $138,544 in online sales, significantly outperforming the health/nutrition/diets_and_fitness median of $64,815. With a conversion rate of 4.00-4.50%, it is slightly below the industry high of 4.61%, while its average order value (AOV) ranged from $75 to $100, below the sector's high of $217. The site recorded 42,109 sessions, surpassing the median of 28,949 but falling short of the top performer, weightwatchers.com, which had 6,038,924 sessions. Overall, rainbowlight.com demonstrates strong revenue and session metrics, positioning it competitively within its category.
Read more

rainbowlight.com competitors

In January 2026, rainbowlight.com generated a revenue of $138,544 with 1,739 transactions and 42,109 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. Compared to its competitors, rainbowlight.com falls behind in terms of revenue and transactions. amazon.com leads the pack with a staggering revenue of $12,297,703,393 and 204,507,126 transactions, with a higher conversion rate of 7.00-7.50%. littlelights.us stands out with a significantly higher AOV of $325-350, but with a lower conversion rate. While rainbowlight.com performs better than rainbowshops.com and kroger.com in terms of revenue and transactions, it lags behind in comparison to the giants like amazon.com and bestbuy.com in the online retail industry.

amazon.com screenshot
#1 amazon.com
12.3B
Revenue
2.7B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
littlelights.us screenshot
#2 littlelights.us
42.4K
Revenue
4.9K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
bestbuy.com screenshot
#3 bestbuy.com
948.7M
Revenue
107.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
rainbowshops.com screenshot
#4 rainbowshops.com
1.7M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
kroger.com screenshot
#5 kroger.com
286.2M
Revenue
46.2M
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
rainbowlight.com vs top market performers
rainbowlight.com
top retailers
conversion rate vs average order value for rainbowlight.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at rainbowlight.com

In January large majority of sales on rainbowlight.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on rainbowlight.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

rainbowlight.com channels

Identify top traffic channels that drive growth for rainbowlight.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

rainbowlight.com Google Ads spend

Evaluate rainbowlight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

rainbowlight.com devices

Review rainbowlight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

rainbowlight.com top markets

Explore rainbowlight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

rainbowlight.com country & global rank

Assess the ranking of rainbowlight.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard