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Dec 2025
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Home/Insights/Retailers/rainbowlight.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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107.8K
Revenue
Dec 25
32K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Rainbowlight.com is a website that offers a wide range of health and wellness products. Their inventory includes vitamins, minerals, probiotics, herbal supplements, and superfoods. In addition to dietary supplements, they also sell personal care items like shampoos, conditioners, and skincare products. Overall, the website focuses on promoting a holistic approach to wellness.

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rainbowlight.com Annual Revenue and Growth

rainbowlight.com's annual sales on its online store amounted to $156.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$156.4K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
rainbowlight.com revenue by year

rainbowlight.com's monthly revenueOVER TIME
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Over the past three months, rainbowlight.com revenue has experienced growth of 2.9%, compared to the preceding three months.

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rainbowlight.com revenue growth for last six months
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OVERVIEW
In December 2025, rainbowlight.com achieved impressive online sales of $107,844, significantly surpassing the health/nutrition industry's median of $63,260, with a solid conversion rate of 4.00-4.50%, just shy of the industry high of 4.51%. The site's average order value (AOV) ranged from $75 to $100, above the lower benchmark of $55 but below the high of $217. With 32,012 sessions, rainbowlight.com is performing well compared to the median of 29,226 sessions in its category, although it remains far behind the leading competitor roguefitness.com, which dominates with $23,554,774 in sales.
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rainbowlight.com competitors

In December 2025, rainbowlight.com generated a revenue of $107,844 from 1,348 transactions and 32,012 sessions, with an Average Order Value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. Comparing these metrics to its competitors, amazon.com leads the pack with a massive revenue of $14,705,791,070, 229,823,070 transactions, and 3,099,241,882 sessions, boasting an AOV of $50-75 and a conversion rate of 7.00-7.50%. littlelights.us, on the other hand, has a much smaller revenue of $62,850 from 194 transactions and 7,121 sessions, with an impressive AOV of $300-325 but a lower conversion rate of 2.50-3.00%. rainbowshops.com and kroger.com have similar revenue to rainbowlight.com, but kroger.com stands out with a higher conversion rate of 7.00-7.50%. bestbuy.com falls in between, with a revenue of $1,422,119,881, 3,109,374 transactions, 154,482,476 sessions, and an AOV of $450-475 but a lower conversion rate of 2.00-2.50%.

amazon.com screenshot
#1 amazon.com
14.7B
Revenue
3.1B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
littlelights.us screenshot
#2 littlelights.us
62.8K
Revenue
7.1K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
bestbuy.com screenshot
#3 bestbuy.com
1.4B
Revenue
154.5M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
rainbowshops.com screenshot
#4 rainbowshops.com
1.9M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
kroger.com screenshot
#5 kroger.com
331.8M
Revenue
47.3M
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
rainbowlight.com vs top market performers
rainbowlight.com
top retailers
conversion rate vs average order value for rainbowlight.com and its competitors
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Revenue share by device at rainbowlight.com

In December large majority of sales on rainbowlight.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on rainbowlight.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbowlight.com channels

Identify top traffic channels that drive growth for rainbowlight.comand discover how performance of traffic channels has changed over time.

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rainbowlight.com Google Ads spend

Evaluate rainbowlight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbowlight.com devices

Review rainbowlight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbowlight.com top markets

Explore rainbowlight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbowlight.com country & global rank

Assess the ranking of rainbowlight.com among other retailers within its primary country and worldwide.

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