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Oct 2025
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Home/Insights/Retailers/rainbowlight.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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97.6K
Revenue
Oct 25
29.2K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Rainbowlight.com is a website that offers a wide range of health and wellness products. Their inventory includes vitamins, minerals, probiotics, herbal supplements, and superfoods. In addition to dietary supplements, they also sell personal care items like shampoos, conditioners, and skincare products. Overall, the website focuses on promoting a holistic approach to wellness.

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rainbowlight.com Annual Revenue and Growth

rainbowlight.com's annual sales on its online store amounted to $156.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$156.4K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
rainbowlight.com revenue by year

rainbowlight.com's monthly revenueOVER TIME
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Over the past three months, rainbowlight.com revenue has experienced growth of 95%, compared to the preceding three months.

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rainbowlight.com revenue growth for last six months
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OVERVIEW
In October 2025, rainbowlight.com generated $97,553 in online sales, significantly exceeding the HEALTH median of $51,854, with a robust conversion rate of 4.00-4.50%, slightly below the category high of 4.43%. Its average order value (AOV) ranged from $75 to $100, underperforming the top AOV of $216, while the site recorded 29,229 sessions, surpassing the median of 24,697 but far behind the leading 4,774,056 sessions at myprotein.com. Overall, rainbowlight.com demonstrates strong performance within its sector, highlighting a competitive edge in revenue and conversion efficiency.
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rainbowlight.com competitors

In October 2025, rainbowlight.com had a revenue of $97,553 with 1,200 transactions and 29,229 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. In comparison, amazon.com led the pack with a staggering revenue of $15,248,613,342 from 208,580,607 transactions and 2,778,032,849 sessions, showing an AOV of $50-75 and a conversion rate of 7.50-8.00%. littlelights.us had a modest revenue of $17,860 from 50 transactions and 2,084 sessions, but a high AOV of $350-375 and a conversion rate of 2.00-2.50%. bestbuy.com and kroger.com also outperformed rainbowlight.com in revenue and transactions, while rainbowshops.com had a similar revenue to rainbowlight.com but a lower conversion rate. Overall, rainbowlight.com falls behind its competitors in revenue and transactions but maintains a competitive AOV and conversion rate.

amazon.com screenshot
#1 amazon.com
15.2B
Revenue
2.8B
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
littlelights.us screenshot
#2 littlelights.us
17.9K
Revenue
2.1K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
bestbuy.com screenshot
#3 bestbuy.com
913M
Revenue
98.1M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
rainbowshops.com screenshot
#4 rainbowshops.com
1.9M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
kroger.com screenshot
#5 kroger.com
359M
Revenue
41.9M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
rainbowlight.com vs top market performers
rainbowlight.com
top retailers
conversion rate vs average order value for rainbowlight.com and its competitors
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Revenue share by device at rainbowlight.com

In October large majority of sales on rainbowlight.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on rainbowlight.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbowlight.com channels

Identify top traffic channels that drive growth for rainbowlight.comand discover how performance of traffic channels has changed over time.

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rainbowlight.com Google Ads spend

Evaluate rainbowlight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbowlight.com devices

Review rainbowlight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbowlight.com top markets

Explore rainbowlight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbowlight.com country & global rank

Assess the ranking of rainbowlight.com among other retailers within its primary country and worldwide.

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