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Jul 2025
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Home/Insights/Retailers/rainbowlight.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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54K
Revenue
18.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Rainbowlight.com is a website that offers a wide range of health and wellness products. Their inventory includes vitamins, minerals, probiotics, herbal supplements, and superfoods. In addition to dietary supplements, they also sell personal care items like shampoos, conditioners, and skincare products. Overall, the website focuses on promoting a holistic approach to wellness.

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rainbowlight.com's revenueOVER TIME
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Over the past three months, rainbowlight.com revenue has experienced decline of 13%, compared to the preceding three months.

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rainbowlight.com revenue decline for last six months
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OVERVIEW
rainbowlight.com's performance metrics for July 2025 in the HEALTH industry include revenue of $53,996 (median: $54,833), conversion rate of 3.50-4.00% (high: 4.16%, low: 0.93%), AOV of $75-100 (high: $221, low: $57), and 18,131 sessions (median: 29,313). The top store in terms of revenue is roguefitness.com with $20,347,783, highest conversion rate is 4.16%, highest AOV is $221, and highest sessions are 6,593,446 from myprotein.com.
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rainbowlight.com competitors

In July 2025, rainbowlight.com, with a revenue of $53,996 and 672 transactions from 18,131 sessions, falls significantly behind its competitors. amazon.com leads the pack with a revenue of $14,197,032,099, 203,725,373 transactions, and 2,860,529,374 sessions, boasting a higher conversion rate of 7.00-7.50%. littlelights.us stands out with a high average order value (AOV) of $325-350, while bestbuy.com has the highest AOV at $450-475 but a lower conversion rate. rainbowshops.com has similar metrics to rainbowlight.com but with slightly higher revenue and lower conversion rates. kroger.com, on the other hand, has a substantial revenue of $345,606,941 with over 3 million transactions and a conversion rate of 6.00-6.50%. rainbowlight.com lags behind in revenue, transactions, sessions, and conversion rate compared to its competitors in the market.

amazon.com screenshot
#1 amazon.com
14.2B
Revenue
2.9B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
littlelights.us screenshot
#2 littlelights.us
67.9K
Revenue
7.1K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
bestbuy.com screenshot
#3 bestbuy.com
877.2M
Revenue
103.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
rainbowshops.com screenshot
#4 rainbowshops.com
1.6M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
kroger.com screenshot
#5 kroger.com
345.6M
Revenue
47.1M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
rainbowlight.com vs top market performers
rainbowlight.com
top retailers
conversion rate vs average order value for rainbowlight.com and its competitors
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Revenue share by device at rainbowlight.com

In July large majority of sales on rainbowlight.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on rainbowlight.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbowlight.com channels

Identify top traffic channels that drive growth for rainbowlight.comand discover how performance of traffic channels has changed over time.

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rainbowlight.com Google Ads spend

Evaluate rainbowlight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbowlight.com devices

Review rainbowlight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbowlight.com top markets

Explore rainbowlight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbowlight.com country & global rank

Assess the ranking of rainbowlight.com among other retailers within its primary country and worldwide.

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