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Apr 2026
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Home/Insights/Retailers/rainbowlight.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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62.6K
Revenue
Apr 26
19.6K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Rainbowlight.com is a website that offers a wide range of health and wellness products. Their inventory includes vitamins, minerals, probiotics, herbal supplements, and superfoods. In addition to dietary supplements, they also sell personal care items like shampoos, conditioners, and skincare products. Overall, the website focuses on promoting a holistic approach to wellness.

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rainbowlight.com Annual Revenue and Growth

rainbowlight.com's annual sales on its online store amounted to $983.2K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$983.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
rainbowlight.com revenue by year

rainbowlight.com's monthly revenueOVER TIME
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Over the past three months, rainbowlight.com revenue has experienced decline of 15%, compared to the preceding three months.

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rainbowlight.com revenue decline for last six months
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OVERVIEW
In April 2026, rainbowlight.com generated $62,551 in online sales, surpassing the HEALTH median of $53,521, with a conversion rate between 3.50-4.00%, close to the category's high of 4.42%. The site's average order value (AOV) ranged from $75-100, below the sector's high of $221 but above the low of $61. With 19,580 sessions, rainbowlight.com trails the median of 23,008, while the largest competitor in the field, roguefitness.com, boasts an impressive $12,369,156 in revenue.
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rainbowlight.com competitors

As of April 2026, rainbowlight.com reported revenue of $62,551 from 767 transactions and 19,580 sessions, yielding an average order value (AOV) between $75-$100 and a conversion rate of 3.50-4.00%. In contrast, amazon.com dwarfs these figures with a staggering $12,423,430,725 in revenue and 183,266,380 transactions across over 2.5 billion sessions, reflecting an AOV of $50-75 and a conversion rate of 7.00-7.50%. Competing on a smaller scale, littlelights.us generated $23,374 with 92 transactions from 3,008 sessions, maintaining an AOV of $250-275 and a conversion rate of 3.00-3.50%. Similarly, rainbowshops.com achieved $1,723,609 with a conversion rate of only 0.50-1.00%, despite an AOV identical to rainbowlight.com. In comparison, bestbuy.com and kroger.com achieved substantial revenues but with lower conversion rates, showcasing the diverse performance landscape within the e-commerce sector.

amazon.com screenshot
#1 amazon.com
12.4B
Revenue
2.5B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
littlelights.us screenshot
#2 littlelights.us
23.4K
Revenue
3K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
bestbuy.com screenshot
#3 bestbuy.com
592.7M
Revenue
85.3M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
rainbowshops.com screenshot
#4 rainbowshops.com
1.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
kroger.com screenshot
#5 kroger.com
233.6M
Revenue
38.7M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
rainbowlight.com vs top market performers
rainbowlight.com
top retailers
conversion rate vs average order value for rainbowlight.com and its competitors
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Revenue share by device at rainbowlight.com

In April large majority of sales on rainbowlight.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on rainbowlight.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbowlight.com channels

Identify top traffic channels that drive growth for rainbowlight.comand discover how performance of traffic channels has changed over time.

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rainbowlight.com Google Ads spend

Evaluate rainbowlight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbowlight.com devices

Review rainbowlight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbowlight.com top markets

Explore rainbowlight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbowlight.com country & global rank

Assess the ranking of rainbowlight.com among other retailers within its primary country and worldwide.

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