May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

pencils.com

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80.3K

Revenue

54.2K

Sessions

1.5-2.0%

Conversion rate

$75-100

Average order value

Online only revenue for pencils.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: ANTIQUES AND COLLECTIBLES

Pencils.com is an online platform that specializes in the sale of a wide variety of pencils. They offer a vast inventory of different types, materials, and brands of pencils. The website serves as a reliable source for all pencil-related needs, ranging from traditional graphite pencils to specialized colored pencils and mechanical pencils.

pencils.com’s revenueOVER TIME
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Over the past three months, pencils.com revenue has experienced decline of 38%, compared to the preceding three months.

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pencils.com revenue decline for last six months

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OVERVIEW

pencils.com's revenue for online sales in the ANTIQUES AND COLLECTIBLES industry is $80,322 with a median revenue of $104,650. The conversion rate is between 1.50-2.00%, while the highest conversion rate in the industry is 2.58% and the lowest is 0.74%. The average order value (AOV) is $75-100, with the highest AOV at $692 and the lowest at $94. pencils.com had 54,186 sessions, with the highest number of sessions at 3,149,807 from jmbullion.com and a median of 34,018 in the industry.

pencils.com competitors

Compared to its competitors, pencils.com falls behind in terms of revenue with $80,322. jetpens.com leads the pack with a significant revenue of $4,453,771, followed by blackwing602.com at $345,634. In the number of transactions, jetpens.com also outperforms pencils.com with 49,179 transactions compared to pencils.com's 963 transactions. However, pencils.com boasts a competitive average order value (AOV) of $75-100, matching that of thepapermouse.com and jetpens.com. The conversion rate for pencils.com is on par with fabercastell.com at 1.50-2.00%, while the top-performing competitor in this domain is arteza.com with a conversion rate of 2.50-3.00%. Despite not leading in revenue and transactions, pencils.com holds its ground with a solid AOV and a respectable conversion rate when compared to its competitors in the online pencil market.

#1 fabercastell.com

220.6K

Revenue

78.6K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#2 thepapermouse.com

106.5K

Revenue

40.8K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 blackwing602.com

345.6K

Revenue

70.2K

Sessions

2.5-3.0%

Conv. rate

$175-200

AOV

#4 jetpens.com

4.5M

Revenue

2.1M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 arteza.com

233K

Revenue

125.6K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

pencils.com vs top market performers

pencils.com

top retailers

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pencils.com brandsby revenue

Blackwing

Top retailers:blackwing602.com jetpens.com amazon.com

Caran D'ache

Top retailers:amazon.com nespresso.com amazon.de

Kum

Top retailers:jetpens.com amazon.com amazon.de

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Top retailers:amazon.com manufactum.de

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Top retailers:amazon.co.uk jamesdant.com hightidestoredtla.shop

pencils.com categoriesby revenue

Pencils

Top retailers:amazon.com currys.co.uk ebay.com

Pen & Pencil Cases

Top retailers:apple.com amazon.com amazon.co.uk

Jigsaw Puzzles

Top retailers:target.com bookoutlet.com amazon.com

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Top retailers:amazon.com artifactuprising.com amazon.de

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Top retailers:rewe.de ebay.com asda.com

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pencils.com channels

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pencils.com Google Ads spend

Evaluate pencils.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pencils.com devices

Review pencils.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pencils.com top markets

Explore pencils.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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