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Sep 2025
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Home/Insights/Retailers/fabercastell.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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101.9K
Revenue
Sep 25
95.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Faber-Castells official website offers a vast range of art and writing instruments, including colored pencils, pens, markers, and graphite pencils. They also feature a variety of high-quality stationery products. The site provides information on the companys history, sustainable manufacturing practices, and educational resources for artists and enthusiasts of all skill levels.

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fabercastell.com Annual Revenue and Growth

fabercastell.com's annual sales on its online store amounted to $2.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fabercastell.com revenue by year

fabercastell.com's monthly revenueOVER TIME
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Over the past three months, fabercastell.com revenue has experienced growth of 3.8%, compared to the preceding three months.

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fabercastell.com revenue growth for last six months
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OVERVIEW
In September 2025, fabercastell.com, operating in the hobbies and leisure industry, generated $101,913 in online sales, aligning with the median revenue for its category. Its conversion rate ranged from 0.50% to 1.00%, below the industry high of 3.96% but above the low of 0.32%. The average order value (AOV) was between $100 and $125, also trailing the high of $284. With 95,681 sessions, fabercastell.com matched the median sessions for its sector, yet remains far behind the leading competitor, jacksonsart.com, which recorded 871,760 sessions and a revenue of $3,223,658.
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fabercastell.com competitors

In September 2025, Faber-Castell's website (fabercastell.com) generated a revenue of $101,913 from 872 transactions and 95,681 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, it can be seen that Faber-Castell outperformed some in terms of revenue and conversion rate, but fell behind in terms of sessions and transactions. For example, Diamond Art Club generated a significantly higher revenue of $1,298,974 from 14,927 transactions and 845,308 sessions, with a similar AOV and conversion rate range. On the other hand, pencils.com had a higher conversion rate of 2.00-2.50%, while Cass Art had a lower AOV but higher conversion rate. Overall, Faber-Castell's performance in revenue and conversion rate puts it in a competitive position among its competitors in the art supplies industry.

pencils.com screenshot
#1 pencils.com
73.4K
Revenue
51K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
paintwithdiamonds.com screenshot
#2 paintwithdiamonds.com
40.9K
Revenue
47K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
diamondartclub.com screenshot
#3 diamondartclub.com
1.3M
Revenue
845.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
cassart.co.uk screenshot
#4 cassart.co.uk
287.2K
Revenue
295.6K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
arteza.com screenshot
#5 arteza.com
20K
Revenue
15.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fabercastell.com vs top market performers
fabercastell.com
top retailers
conversion rate vs average order value for fabercastell.com and its competitors
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Revenue share by device at fabercastell.com

In September large majority of sales on fabercastell.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on fabercastell.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fabercastell.com channels

Identify top traffic channels that drive growth for fabercastell.comand discover how performance of traffic channels has changed over time.

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fabercastell.com Google Ads spend

Evaluate fabercastell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabercastell.com devices

Review fabercastell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabercastell.com top markets

Explore fabercastell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabercastell.com country & global rank

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