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Jul 2024
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Home/Insights/Retailers/lovehoney.com.au
TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

Favicon for lovehoney.com.aulovehoney.com.au

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1M
Revenue
758K
Sessions
2.5-3.0%
Conversion rate
$25-50
Average order value
Online only revenue for lovehoney.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: AUSTRALIA
  • Website category: ADULT
  • D2C

Lovehoney.com.au is an online retailer that offers a wide range of adult products. Their inventory includes intimate toys, lingerie, bondage gear, and sexual wellness essentials. They maintain a discreet service, ship products in plain packaging, and offer a 1-year satisfaction guarantee on their items.

lovehoney.com.au’s revenueOVER TIME
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Over the past three months, lovehoney.com.au revenue has experienced decline of 10%, compared to the preceding three months.

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lovehoney.com.au revenue decline for last six months
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OVERVIEW
In July 2024, lovehoney.com.au in the ADULT industry had online sales revenue of $1,010,537, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $25-50. The site had 757,957 sessions, while the highest sessions in the ADULT industry was 6,728,027. The highest revenue in the category was $8,676,669. Lovehoney's conversion rate was within the industry range, while its AOV was significantly lower than the highest ($560) and higher than the lowest ($48). The site's sessions were above the median for the ADULT industry, indicating strong user engagement.
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lovehoney.com.au competitors

In comparing lovehoney.com.au to its competitors, it is evident that lovehoney.com has the lowest revenue and transactions among the group, with a revenue of $1,010,537 and 21,168 transactions. The site also has a lower number of sessions at 757,957. The Average Order Value (AOV) for lovehoney.com.au falls in the range of $25-50, and its conversion rate is between 2.50-3.00%. On the other hand, lovense.com emerges as the top performer with the highest revenue of $6,992,946 and the most transactions at 90,393. It also has the highest number of sessions at 3,014,830. lovehoney.com follows with a revenue of $2,379,857 and 37,293 transactions, boasting an AOV of $50-75 and a conversion rate of 3.00-3.50%. lovehoney.eu and skinnydiplondon.com also have higher revenues and transactions compared to lovehoney.com.au.

#1 lovehoney.com
2.4M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 skinnydiplondon.com
316K
Revenue
317.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#3 lovehoney.eu
286.5K
Revenue
180.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#4 lovense.com
7M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for lovense.comlovense.com
Favicon for lovehoney.comlovehoney.com
Favicon for lovehoney.com.aulovehoney.com.au
$1M
Favicon for skinnydiplondon.comskinnydiplondon.com
Favicon for lovehoney.eulovehoney.eu
TOP MARKET PERFORMERSby revenue
1
Favicon for lovense.comlovense.com
$7M
2
Favicon for lovehoney.comlovehoney.com
3
Favicon for lovehoney.com.aulovehoney.com.au
4
Favicon for skinnydiplondon.comskinnydiplondon.com
5
Favicon for lovehoney.eulovehoney.eu
lovehoney.com.au vs top market performers
lovehoney.com.au
top retailers
conversion rate vs average order value for lovehoney.com.au and its competitors
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lovehoney.com.au brandsby revenue

1
Logo for lovehoneyLovehoney
Top retailers:lovehoney.comlovehoney.co.uklovehoney.ca
2
Logo for fleshlightFleshlight
Top retailers:fleshlight.eulovehoney.co.ukamazon.com
3
Logo for womanizerWomanizer
Top retailers:womanizer.comamazon.comeis.de
4
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Top retailers:lovehoney.euebay.co.uklovehoney.co.uk
5
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Top retailers:lovehoney.calovehoney.euamazon.com

lovehoney.com.au categoriesby revenue

1
Sex Toys
Top retailers:amazon.comlovehoney.co.ukamazon.de
2
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
3
Apparel & Accessories
Top retailers:asos.comeurocarparts.comtemu.com
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brands overtime comparison

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lovehoney.com.au channels

Identify top traffic channels that drive growth for lovehoney.com.auand discover how performance of traffic channels has changed over time.

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lovehoney.com.au Google Ads spend

Evaluate lovehoney.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.com.au devices

Review lovehoney.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.com.au top markets

Explore lovehoney.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.com.au country & global rank

Assess the ranking of lovehoney.com.au among other retailers within its primary country and worldwide.

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