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Jul 2025
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Home/Insights/Retailers/lovehoney.eu
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for lovehoney.eulovehoney.eu

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173.4K
Revenue
178.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Lovehoney.eu is an e-commerce website offering a wide array of adult products and toys for customers in Europe. They sell a diverse range of products, including lingerie, sex toys, bondage gear, intimate essentials, and vibrators. The site provides discreet shipping and a 1-year satisfaction guarantee on their products.

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lovehoney.eu's revenueOVER TIME
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Over the past three months, lovehoney.eu revenue has experienced decline of 24%, compared to the preceding three months.

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lovehoney.eu revenue decline for last six months
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OVERVIEW
lovehoney.eu, an ADULT industry website, achieved a revenue of $173,359 in July 2025, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) between $75-100. The website received 178,272 sessions during the month, with the highest online store in the industry being lovense.com with $11,058,846 in revenue. lovehoney.eu falls within the median revenue bracket for the ADULT industry, while having a lower conversion rate and AOV compared to some competitors. Despite not being the top performer in terms of revenue or sessions, lovehoney.eu continues to maintain a steady performance in its niche market.
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lovehoney.eu competitors

In July 2025, lovehoney.eu reported a revenue of €173,359 from 1,783 transactions and 178,272 sessions with an average order value (AOV) of €75-100 and a conversion rate of 0.50-1.00. Comparing this data to its competitors, lovehoney.co.uk outperformed lovehoney.eu significantly with a revenue of €7,157,177 from 123,749 transactions and 3,173,890 sessions, boasting a higher AOV of €50-75 and conversion rate of 3.50-4.00. Other competitors like lovehoney.com, pinkcherry.com, and loversstores.com also showed higher revenues and transactions compared to lovehoney.eu, although their AOV and conversion rates varied. However, lovehoney.eu did perform better in terms of conversion rate when compared to some competitors like skinnydiplondon.com. Overall, while lovehoney.eu had solid performance, there is room for growth in terms of revenue and transactions to compete more effectively with its top competitors in the adult products market.

lovehoney.co.uk screenshot
#1 lovehoney.co.uk
7.2M
Revenue
3.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lovehoney.ca screenshot
#2 lovehoney.ca
149.7K
Revenue
136.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lovehoney.com.au screenshot
#3 lovehoney.com.au
572.4K
Revenue
792.7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
skinnydiplondon.com screenshot
#4 skinnydiplondon.com
204K
Revenue
362.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
amorana.ch screenshot
#5 amorana.ch
624.7K
Revenue
192.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lovehoney.eu vs top market performers
lovehoney.eu
top retailers
conversion rate vs average order value for lovehoney.eu and its competitors
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Revenue share by device at lovehoney.eu

In July large majority of sales on lovehoney.eu, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In July large majority of sales on lovehoney.eu, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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lovehoney.eu channels

Identify top traffic channels that drive growth for lovehoney.euand discover how performance of traffic channels has changed over time.

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lovehoney.eu Google Ads spend

Evaluate lovehoney.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.eu devices

Review lovehoney.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.eu top markets

Explore lovehoney.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.eu country & global rank

Assess the ranking of lovehoney.eu among other retailers within its primary country and worldwide.

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