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Home/Insights/Retailers/lovehoney.eu

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

lovehoney.eu

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259.2K

Revenue

Oct 25

229.1K

Sessions

Oct 25

1.0-1.5%

Conv. rate

Oct 25

$75-100

AOV

Oct 25

Main country of store: UNITED STATES
Website category: ADULT
D2C

Lovehoney.eu is an e-commerce website offering a wide array of adult products and toys for customers in Europe. They sell a diverse range of products, including lingerie, sex toys, bondage gear, intimate essentials, and vibrators. The site provides discreet shipping and a 1-year satisfaction guarantee on their products.

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lovehoney.eu Annual Revenue and Growth

lovehoney.eu's annual sales on its online store amounted to $4.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$4.5M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

lovehoney.eu's monthly revenueOVER TIME
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Over the past three months, lovehoney.eu revenue has experienced growth of 31%, compared to the preceding three months.

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lovehoney.eu revenue growth for last six months

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OVERVIEW

In October 2025, lovehoney.eu, a leader in the ADULT industry, generated online sales revenue of $259,215, significantly surpassing the median of $52,506, yet far from the top performer, eis.de, at $12,699,832. Its conversion rate ranged from 1.00-1.50%, below the industry's high of 3.23%, while its average order value (AOV) between $75-100 remains competitive against highs of $375 and lows of $66. With 229,076 sessions, lovehoney.eu outperformed the ADULT sector's median of 22,710 but trails the leading site, naughtyamerica.com, which boasts 6,386,866 sessions, highlighting potential growth areas.

lovehoney.eu competitors

In October 2025, lovehoney.eu generated a revenue of €259,215 from 2,690 transactions and 229,076 sessions, with an average order value (AOV) of €75-100 and a conversion rate of 1.00-1.50. Comparatively, lovehoney.co.uk outperformed with a revenue of €7,955,687 from 139,380 transactions and 3,156,448 sessions, with an AOV of €50-75 and a conversion rate of 4.00-4.50. lovehoney.com also surpassed lovehoney.eu with a revenue of €1,857,072 from 31,538 transactions and 1,256,974 sessions, maintaining a similar AOV range and a conversion rate of 2.50-3.00. skinnydiplondon.com, pinkcherry.com, and loversstores.com fell below lovehoney.eu in terms of revenue, transactions, sessions, AOV, and conversion rate. lovehoney.eu stands out for its performance metrics compared to its competitors in the online adult retail industry.

#1 lovehoney.co.uk

Revenue

3.2M

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#2 lovehoney.ca

216.1K

Revenue

228.5K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#3 lovehoney.com.au

676.3K

Revenue

Sessions

1.0-1.5%

Conv. rate

$25-50

AOV

#4 skinnydiplondon.com

342.1K

Revenue

477.9K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#5 amorana.ch

472.1K

Revenue

188.1K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

lovehoney.eu vs top market performers

lovehoney.eu

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Revenue share by device at lovehoney.eu

In October large majority of sales on lovehoney.eu, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

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lovehoney.eu channels

Identify top traffic channels that drive growth for lovehoney.euand discover how performance of traffic channels has changed over time.

lovehoney.eu Google Ads spend

Evaluate lovehoney.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lovehoney.eu devices

Review lovehoney.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lovehoney.eu top markets

Explore lovehoney.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.