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Sep 2025
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Home/Insights/Retailers/lovehoney.eu
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for lovehoney.eulovehoney.eu

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206.9K
Revenue
Sep 25
219K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Lovehoney.eu is an e-commerce website offering a wide array of adult products and toys for customers in Europe. They sell a diverse range of products, including lingerie, sex toys, bondage gear, intimate essentials, and vibrators. The site provides discreet shipping and a 1-year satisfaction guarantee on their products.

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lovehoney.eu Annual Revenue and Growth

lovehoney.eu's annual sales on its online store amounted to $4.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovehoney.eu revenue by year

lovehoney.eu's monthly revenueOVER TIME
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Over the past three months, lovehoney.eu revenue has experienced growth of 3.3%, compared to the preceding three months.

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lovehoney.eu revenue growth for last six months
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OVERVIEW
In September 2025, lovehoney.eu generated $206,932 in online sales, significantly outperforming the ADULT industry median of $52,713, though far behind the leading store eis.de at $14,696,263; its conversion rate of 0.50-1.00% falls below the high benchmark of 3.27%, with an average order value (AOV) ranging from $75 to $100, lower than the sector's high of $310; with 218,988 sessions, it substantially exceeds the median of 22,576, yet remains dwarfed by naughtyamerica.com's 7,455,230 sessions, indicating robust traffic despite competitive challenges in revenue and conversion efficiency.
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lovehoney.eu competitors

When comparing lovehoney.eu to its competitors in September 2025, it is evident that lovehoney.eu falls behind in terms of revenue, transactions, and sessions. lovehoney.eu generated a revenue of 206,932 with 2,086 transactions and 218,988 sessions. In comparison, lovehoney.co.uk leads the pack with a revenue of 7,020,031, 121,633 transactions, and 3,070,105 sessions. Other competitors like lovehoney.com, pinkcherry.com, and loversstores.com also outperform lovehoney.eu in revenue and sessions. However, lovehoney.eu does have a slightly higher average order value (AOV) range and a competitive conversion rate. Overall, while lovehoney.eu may not be the top performer in terms of revenue and traffic, its AOV and conversion rate metrics show potential for growth and improvement in the future.

lovehoney.co.uk screenshot
#1 lovehoney.co.uk
7M
Revenue
3.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lovehoney.ca screenshot
#2 lovehoney.ca
190.1K
Revenue
160.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lovehoney.com.au screenshot
#3 lovehoney.com.au
580.3K
Revenue
837.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
skinnydiplondon.com screenshot
#4 skinnydiplondon.com
334.5K
Revenue
477.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
amorana.ch screenshot
#5 amorana.ch
512.9K
Revenue
169.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lovehoney.eu vs top market performers
lovehoney.eu
top retailers
conversion rate vs average order value for lovehoney.eu and its competitors
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Revenue share by device at lovehoney.eu

In September large majority of sales on lovehoney.eu, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In September large majority of sales on lovehoney.eu, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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lovehoney.eu channels

Identify top traffic channels that drive growth for lovehoney.euand discover how performance of traffic channels has changed over time.

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lovehoney.eu Google Ads spend

Evaluate lovehoney.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.eu devices

Review lovehoney.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.eu top markets

Explore lovehoney.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.eu country & global rank

Assess the ranking of lovehoney.eu among other retailers within its primary country and worldwide.

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