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Jan 2026
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Home/Insights/Retailers/lovehoney.eu
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for lovehoney.eulovehoney.eu

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287K
Revenue
Jan 26
303.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Lovehoney.eu is an e-commerce website offering a wide array of adult products and toys for customers in Europe. They sell a diverse range of products, including lingerie, sex toys, bondage gear, intimate essentials, and vibrators. The site provides discreet shipping and a 1-year satisfaction guarantee on their products.

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lovehoney.eu Annual Revenue and Growth

lovehoney.eu's annual sales on its online store amounted to $2.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lovehoney.eu revenue by year

lovehoney.eu's monthly revenueOVER TIME
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Over the past three months, lovehoney.eu revenue has experienced growth of 34%, compared to the preceding three months.

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lovehoney.eu revenue growth for last six months
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OVERVIEW
In January 2026, lovehoney.eu generated $287,017 in online sales, significantly above the ADULT industry median of $63,533, with a conversion rate of 0.50-1.00%, below the high benchmark of 3.33%. Its average order value (AOV) ranged from $75 to $100, far below the sector's high of $536, while attracting 303,815 sessions, well above the median of 27,839, yet dwarfed by the 5,879,262 sessions of the leading competitor, naughtyamerica.com. Overall, lovehoney.eu demonstrates strong sales performance amidst an increasingly competitive ADULT market.
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lovehoney.eu competitors

In January 2026, lovehoney.eu generated $287,017 in revenue from 3,014 transactions and 303,815 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 0.50% to 1.00%. When compared to its competitors, lovehoney.eu falls behind in revenue compared to lovehoney.co.uk at $8,469,718, lovehoney.com at $3,730,916, pinkcherry.com at $2,353,229, and skinnydiplondon.com at $382,878. However, lovehoney.eu outperforms loversstores.com, which generated $300,566 in revenue. Additionally, lovehoney.eu has a lower conversion rate and AOV compared to lovehoney.com and lovehoney.co.uk, but performs better than skinnydiplondon.com in terms of both metrics. Overall, while lovehoney.eu may not lead in revenue, it demonstrates a competitive performance in the adult toys market.

lovehoney.co.uk screenshot
#1 lovehoney.co.uk
8.5M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lovehoney.ca screenshot
#2 lovehoney.ca
563.1K
Revenue
273.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lovehoney.com.au screenshot
#3 lovehoney.com.au
723K
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
skinnydiplondon.com screenshot
#4 skinnydiplondon.com
382.9K
Revenue
697.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
amorana.ch screenshot
#5 amorana.ch
562K
Revenue
226.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lovehoney.eu vs top market performers
lovehoney.eu
top retailers
conversion rate vs average order value for lovehoney.eu and its competitors
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Revenue share by device at lovehoney.eu

In January large majority of sales on lovehoney.eu, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In January large majority of sales on lovehoney.eu, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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lovehoney.eu channels

Identify top traffic channels that drive growth for lovehoney.euand discover how performance of traffic channels has changed over time.

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lovehoney.eu Google Ads spend

Evaluate lovehoney.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.eu devices

Review lovehoney.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.eu top markets

Explore lovehoney.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.eu country & global rank

Assess the ranking of lovehoney.eu among other retailers within its primary country and worldwide.

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