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Home/Insights/Retailers/lovehoney.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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8.5M
Revenue
Jan 26
5.1M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Lovehoney.co.uk is an online retailer offering a wide range of products that cater to various areas of sexual wellness. The website features an extensive collection of adult toys, lingerie, sexual health products, and bondage gear. They strive to provide a discreet and inclusive shopping experience for customers.

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lovehoney.co.uk Annual Revenue and Growth

lovehoney.co.uk's annual sales on its online store amounted to $92.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$92.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lovehoney.co.uk revenue by year

lovehoney.co.uk's monthly revenueOVER TIME
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Over the past three months, lovehoney.co.uk revenue has experienced growth of 25%, compared to the preceding three months.

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lovehoney.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, lovehoney.co.uk achieved impressive performance metrics in the e-commerce and shopping sector, generating online sales revenue of $8,469,718, significantly above the median of $104,613, although it trails behind the largest competitor, qvc.com, at $109,143,419; with a conversion rate of 2.50-3.00%, it falls short of the high benchmark of 3.81% while remaining above the low of 0.82%; the average order value (AOV) ranged between $50-75, relatively competitive considering the very high AOV of $348 in the industry, supported by 5,140,909 sessions, contrasting with the median of 44,933.
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lovehoney.co.uk competitors

In January 2026, lovehoney.co.uk outperformed its competitors in terms of revenue, with $8,469,718 compared to lovehoney.com's $3,730,916, sinful.co.uk's $1,069,132, pulseandcocktails.co.uk's $108,100, lovehoney.eu's $287,017, and easytoys.uk's $81,258. lovehoney.co.uk also had the highest number of transactions at 147,662, followed by lovehoney.com with 62,672. In terms of sessions, lovehoney.co.uk had 5,140,909, while lovehoney.com had 1,724,594. lovehoney.co.uk and lovehoney.com had similar Average Order Values (AOV) of $50-75, but sinful.co.uk and easytoys.uk had higher AOVs of $125-150. lovehoney.co.uk had a competitive conversion rate of 2.50-3.00%, falling behind lovehoney.com's 3.50-4.00% but surpassing sinful.co.uk, pulseandcocktails.co.uk, lovehoney.eu, and easytoys.uk.

lovehoney.com screenshot
#1 lovehoney.com
3.7M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sinful.co.uk screenshot
#2 sinful.co.uk
1.1M
Revenue
475.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pulseandcocktails.co.uk screenshot
#3 pulseandcocktails.co.uk
108.1K
Revenue
91.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
287K
Revenue
303.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
easytoys.uk screenshot
#5 easytoys.uk
81.3K
Revenue
50.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lovehoney.co.uk vs top market performers
lovehoney.co.uk
top retailers
conversion rate vs average order value for lovehoney.co.uk and its competitors
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Revenue share by device at lovehoney.co.uk

In January large majority of sales on lovehoney.co.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In January large majority of sales on lovehoney.co.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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lovehoney.co.uk channels

Identify top traffic channels that drive growth for lovehoney.co.ukand discover how performance of traffic channels has changed over time.

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lovehoney.co.uk Google Ads spend

Evaluate lovehoney.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.co.uk devices

Review lovehoney.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.co.uk top markets

Explore lovehoney.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.co.uk country & global rank

Assess the ranking of lovehoney.co.uk among other retailers within its primary country and worldwide.

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