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Apr 2026
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Home/Insights/Retailers/lovehoney.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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7.1M
Revenue
Apr 26
3.1M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Lovehoney.co.uk is an online retailer offering a wide range of products that cater to various areas of sexual wellness. The website features an extensive collection of adult toys, lingerie, sexual health products, and bondage gear. They strive to provide a discreet and inclusive shopping experience for customers.

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lovehoney.co.uk Annual Revenue and Growth

lovehoney.co.uk's annual sales on its online store amounted to $92.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$92.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lovehoney.co.uk revenue by year

lovehoney.co.uk's monthly revenueOVER TIME
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Over the past three months, lovehoney.co.uk revenue has experienced decline of 47%, compared to the preceding three months.

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lovehoney.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, lovehoney.co.uk generated $7,061,955 in online sales with a conversion rate between 3.00-3.50%, slightly below the high benchmark of 3.67%. The average order value (AOV) ranged from $50 to $75, falling short of the e-commerce high of $321. The site attracted 3,097,532 sessions, significantly lower than the industry leader boots.com, which saw 28,182,023 sessions, while the median for the sector is only 37,000 sessions, indicating strong engagement but room for growth in visibility. Overall, lovehoney.co.uk maintains competitive metrics within the e-commerce and shopping industry.
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lovehoney.co.uk competitors

In April 2026, lovehoney.co.uk significantly outperformed its competitors in the online adult retail sector. It generated a revenue of $7,061,955 with 104,794 transactions across 3,097,532 sessions, achieving a conversion rate of 3.00-3.50%. In comparison, lovehoney.com garnered $2,189,477 from 39,426 transactions and had a conversion rate of 2.50-3.00%. Other rivals like sinful.co.uk reported a mere $314,566 in revenue and a low conversion rate of 0.50-1.00%, while pulseandcocktails.co.uk and easytoys.uk lagged further behind, with revenues of $63,795 and $68,140, respectively. lovehoney.eu and its other European counterparts struggled to compete, with revenues under $200,000 and similarly low conversion rates. Overall, lovehoney.co.uk dominated the market with higher traffic and stronger performance metrics across all fronts.

lovehoney.com screenshot
#1 lovehoney.com
2.2M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sinful.co.uk screenshot
#2 sinful.co.uk
314.6K
Revenue
435.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
pulseandcocktails.co.uk screenshot
#3 pulseandcocktails.co.uk
63.8K
Revenue
63.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
193.5K
Revenue
196.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
easytoys.uk screenshot
#5 easytoys.uk
68.1K
Revenue
47.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lovehoney.co.uk vs top market performers
lovehoney.co.uk
top retailers
conversion rate vs average order value for lovehoney.co.uk and its competitors
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Revenue share by device at lovehoney.co.uk

In April large majority of sales on lovehoney.co.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In April large majority of sales on lovehoney.co.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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lovehoney.co.uk channels

Identify top traffic channels that drive growth for lovehoney.co.ukand discover how performance of traffic channels has changed over time.

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lovehoney.co.uk Google Ads spend

Evaluate lovehoney.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.co.uk devices

Review lovehoney.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.co.uk top markets

Explore lovehoney.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.co.uk country & global rank

Assess the ranking of lovehoney.co.uk among other retailers within its primary country and worldwide.

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