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Oct 2025
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Home/Insights/Retailers/lovehoney.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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8M
Revenue
Oct 25
3.2M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Lovehoney.co.uk is an online retailer offering a wide range of products that cater to various areas of sexual wellness. The website features an extensive collection of adult toys, lingerie, sexual health products, and bondage gear. They strive to provide a discreet and inclusive shopping experience for customers.

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lovehoney.co.uk Annual Revenue and Growth

lovehoney.co.uk's annual sales on its online store amounted to $94.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$94.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovehoney.co.uk revenue by year

lovehoney.co.uk's monthly revenueOVER TIME
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Over the past three months, lovehoney.co.uk revenue has experienced growth of 5.4%, compared to the preceding three months.

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lovehoney.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, lovehoney.co.uk generated $7,955,687 in online sales, significantly surpassing the e-commerce median of $93,795. With a conversion rate of 4.00-4.50%, it outperforms the high benchmark of 3.89%. The Average Order Value (AOV) ranged from $50 to $75, while the median AOV in the sector stands at $56. lovehoney.co.uk recorded 3,156,448 sessions, far below michaels.com’s 32,351,606 but notably higher than the median sessions of 39,049. These metrics reflect a robust performance within the e-commerce landscape, showcasing Lovehoney’s strong market presence.
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lovehoney.co.uk competitors

In October 2025, lovehoney.co.uk outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. lovehoney.co.uk generated a revenue of £7,955,687 with 139,380 transactions and 3,156,448 sessions, boasting a conversion rate of 4.00-4.50 and an AOV of £50-75. In comparison, its closest competitor, lovehoney.com, lagged behind with a revenue of £1,857,072, 31,538 transactions, and 1,256,974 sessions, along with a conversion rate of 2.50-3.00. Other competitors like sinful.co.uk, pulseandcocktails.co.uk, lovehoney.eu, and easytoys.uk also fell short in revenue, transactions, and sessions when compared to lovehoney.co.uk. The data clearly shows lovehoney.co.uk's dominance in the online adult toy market in October 2025.

lovehoney.com screenshot
#1 lovehoney.com
1.9M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sinful.co.uk screenshot
#2 sinful.co.uk
272.5K
Revenue
330.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
pulseandcocktails.co.uk screenshot
#3 pulseandcocktails.co.uk
94.1K
Revenue
88.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
259.2K
Revenue
229.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
easytoys.uk screenshot
#5 easytoys.uk
69.9K
Revenue
47.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lovehoney.co.uk vs top market performers
lovehoney.co.uk
top retailers
conversion rate vs average order value for lovehoney.co.uk and its competitors
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Revenue share by device at lovehoney.co.uk

In October large majority of sales on lovehoney.co.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In October large majority of sales on lovehoney.co.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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lovehoney.co.uk channels

Identify top traffic channels that drive growth for lovehoney.co.ukand discover how performance of traffic channels has changed over time.

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lovehoney.co.uk Google Ads spend

Evaluate lovehoney.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.co.uk devices

Review lovehoney.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.co.uk top markets

Explore lovehoney.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.co.uk country & global rank

Assess the ranking of lovehoney.co.uk among other retailers within its primary country and worldwide.

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