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Home/Insights/Retailers/lovehoney.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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7.8M
Revenue
Mar 26
3.7M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Lovehoney.co.uk is an online retailer offering a wide range of products that cater to various areas of sexual wellness. The website features an extensive collection of adult toys, lingerie, sexual health products, and bondage gear. They strive to provide a discreet and inclusive shopping experience for customers.

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lovehoney.co.uk Annual Revenue and Growth

lovehoney.co.uk's annual sales on its online store amounted to $92.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$92.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
lovehoney.co.uk revenue by year

lovehoney.co.uk's monthly revenueOVER TIME
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Over the past three months, lovehoney.co.uk revenue has experienced decline of 16%, compared to the preceding three months.

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lovehoney.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, lovehoney.co.uk achieved impressive online sales revenue of $7,760,914, significantly higher than the e-commerce median of $87,386, with a conversion rate between 3.00-3.50%, slightly below the industry high of 3.76%. Their average order value (AOV) ranged from $50 to $75, within the lower spectrum compared to a high AOV of $323. With 3,706,365 sessions, lovehoney.co.uk trails behind industry leader boots.com, which recorded 29,131,775 sessions, while the e-commerce median stands at 37,859, highlighting their solid but competitive position in the online shopping sector.
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lovehoney.co.uk competitors

In March 2026, lovehoney.co.uk outperformed its competitors in terms of revenue, with a total of $7,760,914. lovehoney.co.uk also had the highest number of transactions at 113,109 and sessions at 3,706,365. The average order value (AOV) for lovehoney.co.uk fell within the range of $50-75, and their conversion rate was between 3.00-3.50%. In comparison, lovehoney.com generated $2,479,355 in revenue with 43,078 transactions and 1,452,213 sessions. sinful.co.uk, on the other hand, had a higher AOV range of $125-150 but a lower conversion rate of 0.50-1.00%. pulseandcocktails.co.uk, lovehoney.eu, and easytoys.uk all had lower revenue, transaction, and session numbers compared to lovehoney.co.uk, indicating Lovehoney's strong position in the market.

lovehoney.com screenshot
#1 lovehoney.com
2.5M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sinful.co.uk screenshot
#2 sinful.co.uk
342.8K
Revenue
475.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
pulseandcocktails.co.uk screenshot
#3 pulseandcocktails.co.uk
68K
Revenue
67.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
227.5K
Revenue
252.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
easytoys.uk screenshot
#5 easytoys.uk
61.9K
Revenue
38.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lovehoney.co.uk vs top market performers
lovehoney.co.uk
top retailers
conversion rate vs average order value for lovehoney.co.uk and its competitors
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Revenue share by device at lovehoney.co.uk

In March large majority of sales on lovehoney.co.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In March large majority of sales on lovehoney.co.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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lovehoney.co.uk channels

Identify top traffic channels that drive growth for lovehoney.co.ukand discover how performance of traffic channels has changed over time.

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lovehoney.co.uk Google Ads spend

Evaluate lovehoney.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.co.uk devices

Review lovehoney.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.co.uk top markets

Explore lovehoney.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.co.uk country & global rank

Assess the ranking of lovehoney.co.uk among other retailers within its primary country and worldwide.

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