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May 2025
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Home/Insights/Retailers/lovehoney.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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7.5M
Revenue
3.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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Lovehoney.co.uk is an online retailer offering a wide range of products that cater to various areas of sexual wellness. The website features an extensive collection of adult toys, lingerie, sexual health products, and bondage gear. They strive to provide a discreet and inclusive shopping experience for customers.

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lovehoney.co.uk's revenueOVER TIME
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Over the past three months, lovehoney.co.uk revenue has experienced growth of 9%, compared to the preceding three months.

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lovehoney.co.uk revenue growth for last six months
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OVERVIEW
lovehoney.co.uk's revenue for online sales in May 2025 was $7,484,352, with a conversion rate of 4.00-4.50% and an AOV of $50-75. The website had a total of 3,067,335 sessions during the month. Compared to other e-commerce_and_shopping websites, lovehoney.co.uk's revenue is significantly higher than the median of $83,973, and its conversion rate is higher than the very high rate of 3.75%. However, the AOV falls within the normal range and the number of sessions is lower than the median of 37,355.
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lovehoney.co.uk competitors

In May 2025, lovehoney.co.uk outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. lovehoney.co.uk generated a revenue of £7,484,352 from 127,068 transactions and 3,067,335 sessions, with an AOV of £50-75 and a conversion rate of 4.00-4.50%. In comparison, lovehoney.com had a revenue of £1,691,411 from 29,512 transactions and 1,167,676 sessions, with a conversion rate of 2.50-3.00%. pulseandcocktails.co.uk, sinful.co.uk, lovehoney.eu, and easytoys.uk also lagged behind lovehoney.co.uk in terms of revenue, transactions, and conversion rate. pulseandcocktails.co.uk had a revenue of £85,859, sinful.co.uk £317,839, lovehoney.eu £186,191, and easytoys.uk £52,425, with varying AOV and conversion rates. Overall, lovehoney.co.uk emerged as the top performer among its competitors in the adult products industry in May 2025.

lovehoney.com screenshot
#1 lovehoney.com
1.7M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sinful.co.uk screenshot
#2 sinful.co.uk
317.8K
Revenue
258.7K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
pulseandcocktails.co.uk screenshot
#3 pulseandcocktails.co.uk
85.9K
Revenue
66.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lovehoney.eu screenshot
#4 lovehoney.eu
186.2K
Revenue
151K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
easytoys.uk screenshot
#5 easytoys.uk
52.4K
Revenue
35.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
lovehoney.co.uk vs top market performers
lovehoney.co.uk
top retailers
conversion rate vs average order value for lovehoney.co.uk and its competitors
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Revenue share by device at lovehoney.co.uk

In May large majority of sales on lovehoney.co.uk, 72% was finalized on mobile devices, with 28% of sales coming from desktop devices.

In May large majority of sales on lovehoney.co.uk, 72% was finalized on mobile devices, with 28% of sales coming from desktop devices.
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lovehoney.co.uk channels

Identify top traffic channels that drive growth for lovehoney.co.ukand discover how performance of traffic channels has changed over time.

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lovehoney.co.uk Google Ads spend

Evaluate lovehoney.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovehoney.co.uk devices

Review lovehoney.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovehoney.co.uk top markets

Explore lovehoney.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovehoney.co.uk country & global rank

Assess the ranking of lovehoney.co.uk among other retailers within its primary country and worldwide.

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