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Apr 2026
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Home/Insights/Retailers/lookfantastic.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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738.1K
Revenue
Apr 26
344K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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lookfantastic.de Annual Revenue and Growth

lookfantastic.de's annual sales on its online store amounted to $13.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lookfantastic.de revenue by year

lookfantastic.de's monthly revenueOVER TIME
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Over the past three months, lookfantastic.de revenue has experienced decline of 27%, compared to the preceding three months.

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lookfantastic.de revenue decline for last six months
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OVERVIEW
In April 2026, lookfantastic.de generated online sales of $738,072, significantly outperforming the BEAUTY AND COSMETICS median of $40,161, yet trailing behind the category leader, sephora.com, at $117,760,640. Its conversion rate ranged between 2.00-2.50%, below the high of 4.38% in the sector but above the low of 1.08%. The average order value (AOV) was between $75-100, which is decent compared to the high of $195 and the low of $45. With 344,037 sessions, lookfantastic.de's traffic exceeded the median of 20,819 but fell short of sephora.com’s 84,653,344 sessions.
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lookfantastic.de competitors

In April 2026, lookfantastic.de generated $738,072 in revenue from 8,529 transactions, with a conversion rate of 2.00-2.50%. Comparatively, notino.de outperformed with $5,681,731 in revenue, indicating a much higher market presence and customer engagement, reflected in its 58,734 transactions and a conversion rate of 3.00-3.50%. Similarly, flaconi.de led significantly with $8,493,124 in revenue and 101,156 transactions, showcasing a strong customer base. sephora.de also outpaced lookfantastic.de with $1,051,580 in revenue from 14,706 transactions but had a lower AOV of $50-75 compared to lookfantastic.de's $75-100. On the other hand, feelunique.com demonstrated an impressive conversion rate of 4.50-5.00%, though with substantially lower revenue of $45,956. Overall, while lookfantastic.de holds a respectable position, its metrics reveal competitive challenges against more dominant players like flaconi.de and notino.de.

sephora.de screenshot
#1 sephora.de
1.1M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#2 feelunique.com
46K
Revenue
16.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
notino.de screenshot
#3 notino.de
5.7M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
flaconi.de screenshot
#4 flaconi.de
8.5M
Revenue
3.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#5 pieper.de
368.9K
Revenue
303.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
lookfantastic.de vs top market performers
lookfantastic.de
top retailers
conversion rate vs average order value for lookfantastic.de and its competitors
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Revenue share by device at lookfantastic.de

In April large majority of sales on lookfantastic.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on lookfantastic.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lookfantastic.de channels

Identify top traffic channels that drive growth for lookfantastic.deand discover how performance of traffic channels has changed over time.

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lookfantastic.de Google Ads spend

Evaluate lookfantastic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.de devices

Review lookfantastic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.de top markets

Explore lookfantastic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.de country & global rank

Assess the ranking of lookfantastic.de among other retailers within its primary country and worldwide.

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