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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for lens.comlens.com

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3.9M
Revenue
580K
Sessions
4.5-5.0%
Conversion rate
$125-150
Average order value
Online only revenue for lens.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The most popular contact lenses at massively discounted prices, including Acuvue, Biofinity, and Dailies. Buy prescription eye contacts online for astigmatism, colored lenses and others, enjoy Lens hassle-free ordering, vision test online, and money back guarantee. 1 800 LENS COM

lens.com’s revenueOVER TIME
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Over the past three months, lens.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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lens.com revenue decline for last six months
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OVERVIEW
In May 2024, lens.com in the HEALTH industry had online sales revenue of $3,859,612, a conversion rate of 4.50-5.00%, and an AOV of $125-150. The highest conversion rate in the HEALTH category was 4.76% and the highest AOV was $354, while the lowest conversion rate was 1.44% and the lowest AOV was $55. lens.com had 580,026 sessions, while the store with the highest sessions was walgreens.com at 51,125,054 and the median sessions in the HEALTH industry were 43,877.
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lens.com competitors

lens.com outperforms some of its competitors in certain areas. While Discount Contact Lenses has a lower revenue, number of transactions, sessions, and average order value (AOV), lens.com leads in these metrics with significantly higher numbers. On the other hand, Lens for Less has lower revenue, transactions, and sessions compared to lens.com, with a similar AOV, indicating stronger performance by lens.com. Contact Lens King surpasses lens.com in revenue, but lens.com excels in transactions and sessions, with a comparable AOV and conversion rate. Web Eye Care and OptiContacts both have lower revenue, transactions, and sessions than lens.com, although their AOV and conversion rates are similar. Overall, lens.com demonstrates strong performance across various metrics when compared to its competitors in the online contact lens industry in May 2024.

#1 webeyecare.com
1M
Revenue
137.2K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
#2 discountcontactlenses.com
871.3K
Revenue
188.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#3 lensesforless.com
318.1K
Revenue
65K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#4 contactlensking.com
2.7M
Revenue
245.7K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
#5 opticontacts.com
3M
Revenue
425.5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for warbyparker.comwarbyparker.com
Favicon for eyeconic.comeyeconic.com
Favicon for ezcontacts.comezcontacts.com
Favicon for targetoptical.comtargetoptical.com
Favicon for lens.comlens.com
$3.9M
Favicon for opticontacts.comopticontacts.com
Favicon for contactlensking.comcontactlensking.com
Favicon for hubblecontacts.comhubblecontacts.com
Favicon for webeyecare.comwebeyecare.com
Favicon for discountcontactlenses.comdiscountcontactlenses.com
TOP MARKET PERFORMERSby revenue
1
Favicon for warbyparker.comwarbyparker.com
$28.2M
2
Favicon for eyeconic.comeyeconic.com
3
Favicon for ezcontacts.comezcontacts.com
4
Favicon for targetoptical.comtargetoptical.com
5
Favicon for lens.comlens.com
6
Favicon for opticontacts.comopticontacts.com
7
Favicon for contactlensking.comcontactlensking.com
8
Favicon for hubblecontacts.comhubblecontacts.com
9
Favicon for webeyecare.comwebeyecare.com
10
Favicon for discountcontactlenses.comdiscountcontactlenses.com
lens.com vs top market performers
lens.com
top retailers
conversion rate vs average order value for lens.com and its competitors
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lens.com brandsby revenue

1
Logo for acuvueAcuvue
Top retailers:fielmann.demisterspex.dediscountcontactlenses.com
2
Logo for ultraUltra
Top retailers:fielmann.dediscounttire.comamazon.com
3
Logo for biotrueBiotrue
Top retailers:lensbest.destantonoptical.comwalmart.com
4
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Top retailers:shawfloors.combiglots.comebay.com
5
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Top retailers:stantonoptical.comamericasbest.comeyeglassworld.com

lens.com categoriesby revenue

1
Contact Lenses
Top retailers:targetoptical.comvisionworks.comray-ban.com
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brands overtime comparison

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lens.com channels

Identify top traffic channels that drive growth for lens.comand discover how performance of traffic channels has changed over time.

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lens.com Google Ads spend

Evaluate lens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lens.com devices

Review lens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lens.com top markets

Explore lens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lens.com country & global rank

Assess the ranking of lens.com among other retailers within its primary country and worldwide.

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