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May 2025

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Home/Insights/Retailers/shiseido.co.uk

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

shiseido.co.uk

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429.1K

Revenue

36.3K

Sessions

13.0-13.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

Enter the world of Shiseido; home to Japanese skincare, makeup and fragrance made with 150 years of technology. Free samples every day with every order. Shiseido

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shiseido.co.uk's revenueOVER TIME
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Over the past three months, shiseido.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

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shiseido.co.uk revenue decline for last six months

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OVERVIEW

In May 2025, shiseido.co.uk in the BEAUTY AND COSMETICS industry had a revenue of $429,124 with a conversion rate of 13.00-13.50% and an AOV of $75-100. The number of sessions was 36,336, higher than the median of 19,997 but much lower than the highest at 38,510,361 from sephora.com. Compared to the industry, shiseido.co.uk's revenue was significantly above the median of $46,882. The conversion rate was also notably higher than the very high of 4.51%, indicating strong performance in online sales. Despite a slightly lower AOV than the very high of $213, shiseido.co.uk shows promising metrics overall.

shiseido.co.uk competitors

In May 2025, shiseido.co.uk stands out in terms of revenue among its competitors. shiseido.co.uk generated £429,124 in revenue from 4,727 transactions and 36,336 sessions, with an average order value (AOV) ranging from £75-£100 and a conversion rate of 13.00-13.50%. In comparison, shiseido.com outperformed shiseido.co.uk with revenue of £1,637,683, while skinceuticals.co.uk also had a higher revenue of £389,510. However, shiseido.co.uk had a higher conversion rate than all its competitors, including kiehls.co.uk, which had a similar revenue of £659,189 but a lower conversion rate of 3.00-3.50%. Overall, shiseido.co.uk excelled in conversion rate efficiency despite facing strong competition in revenue generation.

#1 shiseido.com

1.6M

Revenue

1.2M

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#2 kiehls.co.uk

659.2K

Revenue

242.6K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 skinceuticals.co.uk

389.5K

Revenue

110.3K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#4 imageskincare.co.uk

79.3K

Revenue

27.9K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#5 laroche-posay.co.uk

276.2K

Revenue

352K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

shiseido.co.uk vs top market performers

shiseido.co.uk

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Revenue share by device at shiseido.co.uk

In May large majority of sales on shiseido.co.uk, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices.

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shiseido.co.uk channels

Identify top traffic channels that drive growth for shiseido.co.ukand discover how performance of traffic channels has changed over time.

shiseido.co.uk Google Ads spend

Evaluate shiseido.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

shiseido.co.uk devices

Review shiseido.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

shiseido.co.uk top markets

Explore shiseido.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.