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May 2026
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Home/Insights/Retailers/shiseido.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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395.1K
Revenue
May 26
39.8K
Sessions
May 26
11.0-11.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Enter the world of Shiseido; home to Japanese skincare, makeup and fragrance made with 150 years of technology. Free samples every day with every order. Shiseido

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shiseido.co.uk Annual Revenue and Growth

shiseido.co.uk's annual sales on its online store amounted to $5.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shiseido.co.uk revenue by year

shiseido.co.uk's monthly revenueOVER TIME
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Over the past three months, shiseido.co.uk revenue has experienced decline of 26%, compared to the preceding three months.

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shiseido.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, shiseido.co.uk achieved impressive online sales of $395,110, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, and outperformed with a conversion rate of 11.00-11.50%, well above the sector average of 4.55%. Their average order value (AOV) ranged between $75-100, higher than the low benchmark of $50 but below the high of $205. The site attracted 39,790 sessions, significantly exceeding the median of 16,416, although it remains far from sephora.com’s remarkable 60,095,887 sessions. Overall, shiseido.co.uk showcases robust performance in a competitive industry landscape.
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shiseido.co.uk competitors

In May 2026, shiseido.co.uk generated $395,110 in revenue from 4,387 transactions over 39,790 sessions, achieving a conversion rate of 11.00-11.50%. In comparison, shiseido.com led the market with $1,356,678 in revenue and a significantly lower conversion rate of 1.00-1.50%, despite having 1,034,301 sessions. kiehls.co.uk also outperformed shiseido.co.uk with $815,305 in revenue, but it only achieved a conversion rate of 4.00-4.50%. skinceuticals.co.uk generated $415,584, slightly more than shiseido.co.uk, with a conversion rate of 2.50-3.00%. Notably, while both shiseido.co.uk and kiehls.co.uk have a similar average order value (AOV) range of $75-100, shiseido.co.uk stands out with a much higher conversion rate, showcasing its effective customer engagement strategies.

shiseido.com screenshot
#1 shiseido.com
1.4M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
kiehls.co.uk screenshot
#2 kiehls.co.uk
815.3K
Revenue
244.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
skinceuticals.co.uk screenshot
#3 skinceuticals.co.uk
415.6K
Revenue
121.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
imageskincare.co.uk screenshot
#4 imageskincare.co.uk
65.8K
Revenue
20K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
laroche-posay.co.uk screenshot
#5 laroche-posay.co.uk
271.7K
Revenue
319.8K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
shiseido.co.uk vs top market performers
shiseido.co.uk
top retailers
conversion rate vs average order value for shiseido.co.uk and its competitors
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Revenue share by device at shiseido.co.uk

In May large majority of sales on shiseido.co.uk, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on shiseido.co.uk, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shiseido.co.uk channels

Identify top traffic channels that drive growth for shiseido.co.ukand discover how performance of traffic channels has changed over time.

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shiseido.co.uk Google Ads spend

Evaluate shiseido.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.co.uk devices

Review shiseido.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.co.uk top markets

Explore shiseido.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.co.uk country & global rank

Assess the ranking of shiseido.co.uk among other retailers within its primary country and worldwide.

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