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Jul 2026
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Home/Insights/Retailers/hunkemoller.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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4.7M
Revenue
Jul 26
1.2M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Lingerie online bestellen? Ganz einfach bei Hunkemöller – da gibt’s die gesamte Kollektion im Internet-Shop! Von BHs und Slips bis hin zu Bademode und Nachtwäsche.

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hunkemoller.de Annual Revenue and Growth

hunkemoller.de's annual sales on its online store amounted to $63.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$63.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hunkemoller.de revenue by year

hunkemoller.de's monthly revenueOVER TIME
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Over the past three months, hunkemoller.de revenue has experienced decline of 2.2%, compared to the preceding three months.

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hunkemoller.de revenue decline for last six months
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OVERVIEW
In July 2026, hunkemoller.de attracted 1.2 million sessions, significantly higher than the average store in the fashion and apparel category, which sees around 28,400 sessions monthly. The site's revenue for online sales reached $4.7 million, compared to the average store's $71,300. Its conversion rate stood at 2.00-2.50%, well within the typical range of 0.66% to 3.1%. Additionally, hunkemoller.de's average order value (AOV) ranged from $150-175, also comfortably within the category's typical range of $84 to $403.
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hunkemoller.de competitors

The competitive set includes hunkemoller.de, sugarshape.de, mey.com, calida.com, liebeslust.de, and anita.com. In July 2026, hunkemoller.de led the group with a revenue of $4.7 million, outperforming calida.com by $1.5 million. It also topped the transactions with 27,800, surpassing calida.com by 7,200. In terms of sessions, hunkemoller.de again ranked first with 1.2 million sessions, leading calida.com by 688,000. While hunkemoller.de's average order value ranged from $150-175 and its conversion rate stood at 2.00-2.50%, competitors like calida.com had a higher conversion rate of 4.00-4.50%. Despite this, hunkemoller.de's overall performance in revenue, transactions, and sessions clearly sets it apart from its rivals.

sugarshape.de screenshot
#1 sugarshape.de
357.7K
Revenue
148.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
mey.com screenshot
#2 mey.com
358.2K
Revenue
292.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
calida.com screenshot
#3 calida.com
3.2M
Revenue
511.8K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
liebeslust.de screenshot
#4 liebeslust.de
96.7K
Revenue
39.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
victoriassecret.com screenshot
#5 victoriassecret.com
134.2M
Revenue
43.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
hunkemoller.de vs top market performers
hunkemoller.de
top retailers
conversion rate vs average order value for hunkemoller.de and its competitors
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Revenue share by device at hunkemoller.de

In July large majority of sales on hunkemoller.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In July large majority of sales on hunkemoller.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

Industries hunkemoller.de operates in

hunkemoller.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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hunkemoller.de channels

Identify top traffic channels that drive growth for hunkemoller.deand discover how performance of traffic channels has changed over time.

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hunkemoller.de Google Ads spend

Evaluate hunkemoller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hunkemoller.de devices

Review hunkemoller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hunkemoller.de top markets

Explore hunkemoller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hunkemoller.de country & global rank

Assess the ranking of hunkemoller.de among other retailers within its primary country and worldwide.

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