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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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4.2M
Revenue
821.2K
Sessions
0.5-1.0%
Conversion rate
$800-900
Average order value
Online only revenue for gibson.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

gibson.com’s revenueOVER TIME
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Over the past three months, gibson.com revenue has experienced growth of 38%, compared to the preceding three months.

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gibson.com revenue growth for last six months
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OVERVIEW
In September 2024, gibson.com, an MUSIC website, had a revenue of $4,212,800 with a conversion rate of 0.50-1.00% and an average order value of $875-900. This falls below the high conversion rate of 3.22% and high AOV of $666 in the category. However, with 821,239 sessions, gibson.com surpassed the median sessions of 16,447 in the MUSIC industry, but is far below the highest sessions at 15,122,032 from reverb.com. Despite room for improvement, gibson.com's performance metrics show potential for growth in the competitive online market for music-related products.
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gibson.com competitors

When comparing gibson.com to its competitors in the music industry, we can see that Gibson's revenue of $4,212,800 is significantly higher than most of its competitors. The website also had a higher number of transactions at 4,774 and sessions at 821,239. However, the average order value (AOV) for Gibson falls within the range of $875-$900, which is on the lower end compared to some competitors. In contrast, themusiczoo.com has a higher AOV of $1,150-$1,175 and a conversion rate of 1.00-1.50. Chicago Music Exchange stands out with a high conversion rate of 1.50-2.00 despite a lower revenue compared to Gibson. Overall, gibson.com has strong revenue and transaction numbers but could potentially improve its AOV and conversion rate to compete more effectively with certain rivals in the market.

#1 epiphone.com
1.8M
Revenue
383.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#2 chicagomusicexchange.com
2.6M
Revenue
270.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
#3 themusiczoo.com
1.6M
Revenue
112K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
#4 creamcitymusic.com
523.8K
Revenue
168.9K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
#5 davesguitar.com
1.1M
Revenue
158.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
Favicon for long-mcquade.comlong-mcquade.com
Favicon for zzounds.comzzounds.com
Favicon for musiciansfriend.commusiciansfriend.com
Favicon for americanmusical.comamericanmusical.com
Favicon for gibson.comgibson.com
$4.2M
Favicon for chicagomusicexchange.comchicagomusicexchange.com
Favicon for epiphone.comepiphone.com
Favicon for themusiczoo.comthemusiczoo.com
Favicon for davesguitar.comdavesguitar.com
Favicon for samash.comsamash.com
TOP MARKET PERFORMERSby revenue
1
Favicon for long-mcquade.comlong-mcquade.com
$22M
2
Favicon for zzounds.comzzounds.com
3
Favicon for musiciansfriend.commusiciansfriend.com
4
Favicon for americanmusical.comamericanmusical.com
5
Favicon for gibson.comgibson.com
6
Favicon for chicagomusicexchange.comchicagomusicexchange.com
7
Favicon for epiphone.comepiphone.com
8
Favicon for themusiczoo.comthemusiczoo.com
9
Favicon for davesguitar.comdavesguitar.com
10
Favicon for samash.comsamash.com
gibson.com vs top market performers
gibson.com
top retailers
conversion rate vs average order value for gibson.com and its competitors
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gibson.com brandsby revenue

1
Logo for image gibsonImage Gibson

gibson.com categoriesby revenue

1
Guitars
Top retailers:amazon.comguitarcenter.comthomann.de
2
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
3
Guitar Accessories
Top retailers:kurufootwear.comamazon.comthomann.de
4
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Top retailers:shein.co.ukwalmart.comebay.co.uk
5
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Top retailers:highhorseperformance.comvividracing.comm4tuning.com
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brands overtime comparison

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gibson.com channels

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gibson.com Google Ads spend

Evaluate gibson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gibson.com devices

Review gibson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gibson.com top markets

Explore gibson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gibson.com country & global rank

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