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Nov 2025
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Home/Insights/Retailers/epiphone.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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201.4K
Revenue
Nov 25
16.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$500-600
AOV
Nov 25
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Epiphone.com serves as the official website for Epiphone, a renowned musical instrument manufacturer. It offers a diverse range of products, including electric and acoustic guitars, basses, amps, and accessories. The site provides information about the brand, highlights its history and innovations, as well as offers a platform to explore and purchase their musical instruments.

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epiphone.com Annual Revenue and Growth

epiphone.com's annual sales on its online store amounted to $20.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$20.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
epiphone.com revenue by year

epiphone.com's monthly revenueOVER TIME
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Over the past three months, epiphone.com revenue has experienced decline of 77%, compared to the preceding three months.

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epiphone.com revenue decline for last six months
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OVERVIEW
In November 2025, epiphone.com achieved online sales revenue of $201,356, significantly exceeding the MUSIC median of $52,847, with a conversion rate of 2.00-2.50%, slightly below the high of 3.65%. Its average order value (AOV) ranged from $550 to $575, also below the industry high of $690, while the site recorded 16,870 sessions, above the median of 15,296 but far from reverb.com's impressive 15,833,824 sessions, highlighting epiphone's strong performance in a competitive market.
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epiphone.com competitors

In November 2025, epiphone.com stood out from its competitors in terms of revenue, with $201,356 in comparison to gibson.com's $8,137,416, long-mcquade.com's $31,525,875, and americanmusical.com's $6,150,117. However, epiphone.com had a lower number of transactions at 366 compared to long-mcquade.com's 76,676 and americanmusical.com's 8,987. In sessions, epiphone.com had 16,870, while long-mcquade.com had 3,433,253. epiphone.com's Average Order Value (AOV) was between $550-$575, similar to its competitors. The conversion rate for epiphone.com fell within the range of 2.00-2.50%, on par with long-mcquade.com. manchestermusicmill.com had a higher conversion rate of 1.00-1.50% despite lower revenue. Overall, while epiphone.com may have had lower revenue and transaction numbers, it held its own in AOV and conversion rate compared to its competitors in the guitar industry.

gibson.com screenshot
#1 gibson.com
8.1M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
manchestermusicmill.com screenshot
#2 manchestermusicmill.com
302.9K
Revenue
30.5K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
long-mcquade.com screenshot
#3 long-mcquade.com
31.5M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
americanmusical.com screenshot
#4 americanmusical.com
6.2M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
chicagomusicexchange.com screenshot
#5 chicagomusicexchange.com
1.8M
Revenue
359.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
epiphone.com vs top market performers
epiphone.com
top retailers
conversion rate vs average order value for epiphone.com and its competitors
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Revenue share by device at epiphone.com

In November large majority of sales on epiphone.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on epiphone.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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epiphone.com channels

Identify top traffic channels that drive growth for epiphone.comand discover how performance of traffic channels has changed over time.

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epiphone.com Google Ads spend

Evaluate epiphone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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epiphone.com devices

Review epiphone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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epiphone.com top markets

Explore epiphone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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epiphone.com country & global rank

Assess the ranking of epiphone.com among other retailers within its primary country and worldwide.

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