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Oct 2025
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Home/Insights/Retailers/epiphone.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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401K
Revenue
Oct 25
41.8K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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Epiphone.com serves as the official website for Epiphone, a renowned musical instrument manufacturer. It offers a diverse range of products, including electric and acoustic guitars, basses, amps, and accessories. The site provides information about the brand, highlights its history and innovations, as well as offers a platform to explore and purchase their musical instruments.

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epiphone.com Annual Revenue and Growth

epiphone.com's annual sales on its online store amounted to $20.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$20.4M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
epiphone.com revenue by year

epiphone.com's monthly revenueOVER TIME
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Over the past three months, epiphone.com revenue has experienced decline of 50%, compared to the preceding three months.

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epiphone.com revenue decline for last six months
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OVERVIEW
In October 2025, epiphone.com achieved online sales revenue of $400,980, significantly surpassing the arts and entertainment/music median of $47,440, but well below reverb.com's $129,956,698. With a conversion rate of 1.50-2.00%, it remains slightly below the industry high of 3.57%. The average order value (AOV) ranged from $500 to $525, which is lower than the category high of $676 but above the low of $53. Additionally, the site recorded 41,807 sessions, notably higher than the median of 14,367 yet drastically less than reverb.com's 15,687,987 sessions.
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epiphone.com competitors

In October 2025, epiphone.com reported a revenue of $400,980 with 799 transactions and 41,807 sessions, resulting in an average order value (AOV) of $500-$525 and a conversion rate of 1.50-2.00%. In comparison, its competitor gibson.com generated $6,968,771 in revenue from 6,759 transactions and 1,281,243 sessions, with an AOV of $1025-$1050 and a conversion rate of 0.50-1.00%. Meanwhile, manchestermusicmill.com recorded $195,998 in revenue, 284 transactions, 23,664 sessions, an AOV of $675-$700, and a conversion rate of 1.00-1.50%. long-mcquade.com outperformed all with $24,831,698 in revenue, 64,397 transactions, 3,166,344 sessions, an AOV of $375-$400, and a conversion rate of 2.00-2.50%. epiphone.com's metrics fall within the range of its competitors, showing solid performance in the guitar market.

gibson.com screenshot
#1 gibson.com
7M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
manchestermusicmill.com screenshot
#2 manchestermusicmill.com
196K
Revenue
23.7K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
long-mcquade.com screenshot
#3 long-mcquade.com
24.8M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
americanmusical.com screenshot
#4 americanmusical.com
4.5M
Revenue
807.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
chicagomusicexchange.com screenshot
#5 chicagomusicexchange.com
1.6M
Revenue
333.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
epiphone.com vs top market performers
epiphone.com
top retailers
conversion rate vs average order value for epiphone.com and its competitors
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Revenue share by device at epiphone.com

In October large majority of sales on epiphone.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on epiphone.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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epiphone.com channels

Identify top traffic channels that drive growth for epiphone.comand discover how performance of traffic channels has changed over time.

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epiphone.com Google Ads spend

Evaluate epiphone.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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epiphone.com devices

Review epiphone.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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epiphone.com top markets

Explore epiphone.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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epiphone.com country & global rank

Assess the ranking of epiphone.com among other retailers within its primary country and worldwide.

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