thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.6B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced growth of 36%, compared to the preceding three months.
thomann.de competitors
In November 2025, thomann.de outperformed its competitors in terms of revenue, with a total of 114,282,016 compared to musicstore.de (2,918,180), reverb.com (141,937,438), sweetwater.com (66,771,726), and fender.com (14,246,065). thomann.de also had a higher number of transactions (291,288) and sessions (12,207,744) compared to its competitors. However, thomann.de had a lower average order value (AOV) ranging from 375-400, while reverb.com had the highest AOV at 650-675. In terms of conversion rate, thomann.de fell within the range of 2.00-2.50, which was similar to reverb.com and sweetwater.com, but higher than musicstore.de and fender.com. Overall, thomann.de demonstrated strong performance across multiple metrics compared to its competitors in the online music retail industry.
Revenue share by device at thomann.de
In November large majority of sales on thomann.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
