thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.1B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 0.48%, compared to the preceding three months.
thomann.de competitors
In July 2026, thomann.de stands out with a solid average order value (AOV) ranging from $425 to $450, significantly higher than competitors like musicstore.de, which has an AOV of $325 to $350, and fender.com, at $100 to $125. However, thomann.de ranks second in revenue at $69.7 million, trailing reverb.com by $59.2 million. In terms of transactions, thomann.de holds third place with 159,000, falling short of reverb.com by 41,000 transactions. Additionally, it has 7.6 million sessions, ranking third again and trailing reverb.com by 7.8 million sessions. Its conversion rate of 2.00-2.50% outperforms musicstore.de's 0.50-1.00%, but lags behind fender.com, which boasts an impressive conversion rate of 3.50-4.00%. Overall, while thomann.de excels in AOV, it faces challenges in total revenue, transactions, and sessions compared to its competitors.
Revenue share by device at thomann.de
In July large majority of sales on thomann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
