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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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103.8M
Revenue
13.9M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
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  • Main country of store: GERMANY
  • Website category: MUSIC

Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.

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thomann.de's revenueOVER TIME
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Over the past three months, thomann.de revenue has experienced decline of 31%, compared to the preceding three months.

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thomann.de revenue decline for last six months
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OVERVIEW
In March 2025, thomann.de, the largest online store in MUSIC, generated $103,838,573 in revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $350-375. The store recorded 13,926,788 sessions, falling short of the highest sessions in the category held by reverb.com at 16,515,046. Despite the competitive landscape, thomann.de outperformed the median revenue and session figures for the MUSIC industry, showcasing strong online sales performance metrics in the month of March.
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thomann.de competitors

thomann.de stands out among its competitors with a revenue of 103,838,573 and 296,324 transactions in March 2025. Its 13,926,788 sessions indicate a strong online presence. The average order value (AOV) falls within the range of 350-375, showing consistency in customer spending. thomann.de's conversion rate is between 2.00-2.50%, reflecting effective sales strategies and a high level of customer trust. In comparison, sweetwater.com generates revenue of 53,679,145 with 134,742 transactions and 11,220,810 sessions. reverb.com shows revenue of 90,587,055, 180,681 transactions, and 16,515,046 sessions, with a higher AOV of 500-525 but a lower conversion rate of 1.00-1.50%. fender.com and musicstore.de fall behind in revenue, transactions, sessions, AOV, and conversion rate, highlighting thomann.de's strong performance in the musical instruments e-commerce market.

musicstore.de screenshot
#1 musicstore.de
2.2M
Revenue
784.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
reverb.com screenshot
#2 reverb.com
109.6M
Revenue
16.5M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
sweetwater.com screenshot
#3 sweetwater.com
53.7M
Revenue
11.2M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
fender.com screenshot
#4 fender.com
8.1M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thomann.de vs top market performers
thomann.de
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conversion rate vs average order value for thomann.de and its competitors
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Revenue share by device at thomann.de

In March large majority of sales on thomann.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In March large majority of sales on thomann.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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thomann.de channels

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thomann.de Google Ads spend

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thomann.de devices

Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thomann.de top markets

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thomann.de country & global rank

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