thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.1B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 18%, compared to the preceding three months.
thomann.de competitors
As of May 2026, thomann.de outperforms many of its competitors with a revenue of $74,526,645, driven by 192,219 transactions from 8,953,540 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 2.00-2.50%. In contrast, musicstore.de generated only $2,703,529 in revenue from 7,892 transactions across 1,105,232 sessions, yielding a lower AOV of $325-350 and a conversion rate of 0.50-1.00%. While reverb.com leads in total revenue at $112,099,821 with a significantly higher AOV of $625-650, its conversion rate is still less competitive at 1.00-1.50%. sweetwater.com, with $60,111,029 in revenue and an AOV of $350-375, closely follows thomann.de but has a similar conversion rate. Meanwhile, fender.com excels with a higher conversion rate of 3.50-4.00% despite its lower revenue and AOV, showcasing different strategies among these retailers.
Revenue share by device at thomann.de
In May large majority of sales on thomann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
