thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.6B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 32%, compared to the preceding three months.
thomann.de competitors
In August 2025, thomann.de outperformed its competitors in terms of revenue, with a total of €61,049,436. While musicstore.de lagged behind with €1,673,705, reverb.com led the pack with a whopping €119,664,790. thomann.de also excelled in the number of transactions with 168,370, surpassing sweetwater.com and fender.com. In sessions, thomann.de had 9,235,152, falling behind reverb.com but outshining musicstore.de. The Average Order Value (AOV) for thomann.de ranged from €350-375, comparable to sweetwater.com and higher than musicstore.de and fender.com. The conversion rate for thomann.de stood between 1.50-2.00%, which was competitive compared to its counterparts. Overall, thomann.de demonstrated solid performance across various metrics when compared to musicstore.de, reverb.com, sweetwater.com, and fender.com.
Revenue share by device at thomann.de
In August large majority of sales on thomann.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
