thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.1B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 37%, compared to the preceding three months.
thomann.de competitors
As of April 2026, thomann.de generated $65,947,041 in revenue from 158,135 transactions across 9,244,968 sessions, achieving an average order value (AOV) of $400-425 and a conversion rate of 1.50-2.00%. In contrast, musicstore.de reported significantly lower revenue of $2,916,674 with only 8,521 transactions, reflecting an AOV of $325-350 and a conversion rate of 0.50-1.00%. reverb.com surpassed thomann.de with $76,961,399 in revenue from 189,078 transactions, although its conversion rate ranged from 1.00-1.50%. sweetwater.com earned $27,286,903 from 84,242 transactions, featuring an AOV of $300-325 and a conversion rate of 0.50-1.00%. Notably, fender.com achieved a conversion rate of 2.50-3.00% but only $9,308,163 in revenue from 107,548 transactions, indicating a much lower AOV of $75-100.
Revenue share by device at thomann.de
In April large majority of sales on thomann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
