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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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124.7M
Revenue
15.6M
Sessions
2.0-2.5%
Conversion rate
$375-400
Average order value
Online only revenue for thomann.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MUSIC

Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.

thomann.de’s revenueOVER TIME
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Over the past three months, thomann.de revenue has experienced growth of 6.1%, compared to the preceding three months.

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thomann.de revenue growth for last six months
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OVERVIEW
In March 2024, thomann.de, the largest online store in the MUSIC category, generated $124,670,085 in revenue with a conversion rate of 2.00-2.50% and an average order value of $375-400. It had 15,620,735 sessions, slightly below the median of 31,648 for the industry. The highest conversion rate in the MUSIC sector was 2.72%, while the highest AOV was $643 and the lowest was $56. Despite the slightly lower number of sessions compared to the median, thomann.de maintained a strong performance in terms of revenue and key metrics within its industry.
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thomann.de competitors

thomann.de outperforms its competitors in terms of revenue with $124,670,085, while sweetwater.com trails behind with $88,521,739. In the number of transactions, thomann.de leads with 332,367 transactions compared to reverb.com's 196,465 transactions. However, in sessions, thomann.de falls slightly behind with 15,620,735 sessions, whereas reverb.com boasts 16,690,443 sessions. In average order value (AOV), thomann.de is on par with musicstore.de at $375-400, while fender.com lags significantly at $50-75. Conversion rate-wise, thomann.de sits within the range of 2.00-2.50%, while fender.com excels with a conversion rate of 3.50-4.00%. Overall, thomann.de stands out in revenue and transactions but may need to focus on increasing its number of sessions to compete with the likes of reverb.com in that aspect.

#1 musicstore.de
4.2M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
#2 reverb.com
120M
Revenue
16.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 sweetwater.com
88.5M
Revenue
14.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#4 fender.com
11.8M
Revenue
4.3M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thomann.de vs top market performers
thomann.de
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conversion rate vs average order value for thomann.de and its competitors
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thomann.de brandsby revenue

thomann.de categoriesby revenue

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brands overtime comparison

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thomann.de channels

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thomann.de Google Ads spend

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thomann.de devices

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thomann.de top markets

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thomann.de country & global rank

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