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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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110.4M
Revenue
14.9M
Sessions
1.5-2.0%
Conversion rate
$375-400
Average order value
Online only revenue for thomann.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MUSIC

Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.

thomann.de’s revenueOVER TIME
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Over the past three months, thomann.de revenue has experienced decline of 19%, compared to the preceding three months.

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thomann.de revenue decline for last six months
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OVERVIEW
In September 2024, thomann.de, the largest online store in the MUSIC category, recorded a revenue of $110,359,472 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $375-400. The store had 14,921,388 sessions, slightly lower than the industry median of 16,447. Despite not having the highest conversion rate or AOV in the industry, thomann.de continues to lead in revenue, showcasing its strong position in the market.
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thomann.de competitors

thomann.de outperforms its competitors in terms of revenue, with $110,359,472 compared to sweetwater.com's $59,294,124, reverb.com's $98,267,037, fender.com's $9,614,222, and musicstore.de's $5,399,872. In terms of transactions, thomann.de also leads with 292,469, followed by reverb.com with 220,606, sweetwater.com with 130,322, fender.com with 140,542, and musicstore.de with 14,220. Additionally, thomann.de boasts the highest number of sessions with 14,921,388, surpassing reverb.com with 15,122,032, sweetwater.com with 11,136,293, fender.com with 3,965,580, and musicstore.de with 978,807. Despite having a similar average order value (AOV) as thomann.de ($375-400), fender.com has a significantly higher conversion rate at 3.50-4.00% compared to thomann.de's 1.50-2.00%, as well as reverb.com and musicstore.de at 1.00-1.50%.

#1 musicstore.de
5.4M
Revenue
978.8K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
#2 reverb.com
98.3M
Revenue
15.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#3 sweetwater.com
59.3M
Revenue
11.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#4 fender.com
9.6M
Revenue
4M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
thomann.de vs top market performers
thomann.de
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conversion rate vs average order value for thomann.de and its competitors
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thomann.de brandsby revenue

thomann.de categoriesby revenue

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brands overtime comparison

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thomann.de channels

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thomann.de Google Ads spend

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thomann.de devices

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thomann.de top markets

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thomann.de country & global rank

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