thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.1B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced growth of 48%, compared to the preceding three months.
thomann.de competitors
In January 2026, thomann.de outperformed its competitors in terms of revenue, with $101,676,921. Among its competitors, reverb.com came closest with $104,422,429. However, thomann.de had the highest number of transactions at 260,864, surpassing all other competitors. In terms of sessions, thomann.de also led with 10,853,349, followed by sweetwater.com with 13,687,166. The Average Order Value (AOV) for thomann.de ranged from $375 to $400, while fender.com had the lowest AOV at $50-$75. Additionally, thomann.de boasted a conversion rate of 2.00-2.50%, surpassing the rates of its competitors, with fender.com having the highest conversion rate at 4.50-5.00%. Overall, thomann.de demonstrated strong performance in key metrics when compared to its competitors in the music retail industry in January 2026.
Revenue share by device at thomann.de
In January large majority of sales on thomann.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
