thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.1B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 20%, compared to the preceding three months.
thomann.de competitors
thomann.de excels with a strong conversion rate of 1.50-2.00%, which outperforms musicstore.de’s 0.50-1.00% and sweetwater.com’s 1.00-1.50%, demonstrating effective customer engagement. In September 2026, thomann.de generated $54.4 million in revenue through 124,000 transactions across 6.3 million sessions. This positions it third among its competitors. While reverb.com leads in revenue at $115.9 million and transactions with 185,000, thomann.de maintains a competitive average order value (AOV) of $425-450, matching sweetwater.com but falling behind fender.com’s AOV of $75-100. In terms of traffic, thomann.de's sessions are notably lower than reverb.com’s 14.5 million but are still a substantial figure compared to musicstore.de’s 953,000. Overall, thomann.de stands out with its solid conversion rate and AOV while facing strong competition in revenue and transaction volume from reverb.com and sweetwater.com.
Revenue share by device at thomann.de
In September large majority of sales on thomann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
