thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.1B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 9.8%, compared to the preceding three months.
thomann.de competitors
In August 2026, thomann.de excels in average order value (AOV), with a range of $425-450, surpassing competitors like musicstore.de at $300-325 and sweetwater.com at $300-325. While thomann.de generates $59.8 million in revenue, it ranks second behind reverb.com, which leads at $111.2 million. In terms of transactions, thomann.de falls to fourth place with 136,000, while reverb.com takes the lead with 196,000. For sessions, thomann.de ranks third, achieving 6.5 million, compared to reverb.com’s impressive 15.1 million. The conversion rate for thomann.de stands at 2.00-2.50%, outperforming musicstore.de's 0.50-1.00% but trailing fender.com’s higher conversion of 3.50-4.00%. Overall, thomann.de demonstrates strong AOV but faces stiff competition in revenue, transactions, and sessions from reverb.com and others.
Revenue share by device at thomann.de
In August large majority of sales on thomann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
