thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
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thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.6B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 4.8%, compared to the preceding three months.
thomann.de competitors
In October 2025, thomann.de outperformed its competitors in terms of revenue, with $89,948,969 compared to musicstore.de's $2,315,962, sweetwater.com's $52,742,891, and fender.com's $12,692,631. In addition, thomann.de also had the highest number of transactions at 240,437, compared to musicstore.de's 7,274, sweetwater.com's 120,093, and fender.com's 168,662. However, thomann.de had the second-highest number of sessions at 9,600,455, behind reverb.com's 15,687,987. Despite this, thomann.de had a higher average order value (AOV) range of $350-375, compared to musicstore.de's $300-325, sweetwater.com's $425-450, and fender.com's $75-100. In terms of conversion rate, thomann.de also performed well with a range of 2.00-2.50%, falling between reverb.com's 1.00-1.50% and fender.com's 4.00-4.50%.
Revenue share by device at thomann.de
In October large majority of sales on thomann.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
