thomann.de
Thomann.de is an online platform that offers a wide range of musical instruments, audio equipment, and accessories. The website features a diverse selection of products, including guitars, drums, keyboards, microphones, studio gear, and more. Each item is provided with detailed specifications and customer reviews to aid the shopping experience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thomann.de Annual Revenue and Growth
thomann.de's annual sales on its online store amounted to $1.1B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
thomann.de's monthly revenueOVER TIME
Over the past three months, thomann.de revenue has experienced decline of 23%, compared to the preceding three months.
thomann.de competitors
In March 2026, thomann.de outperformed its competitors in terms of revenue with $66,928,077, significantly surpassing musicstore.de with $3,179,862, sweetwater.com with $41,337,581, and fender.com with $8,416,995. However, thomann.de fell behind reverb.com, which generated $94,090,828 in revenue. In terms of transactions, thomann.de recorded 171,691 transactions, while musicstore.de had 9,478, reverb.com had 209,274, sweetwater.com had 122,324, and fender.com had 116,341. Additionally, thomann.de attracted 10,036,042 sessions, which exceeded musicstore.de's 1,155,572 sessions and fender.com's 4,003,048 sessions but was lower than reverb.com's 15,389,449 sessions and sweetwater.com's 13,764,716 sessions. With an average order value (AOV) of $375-400 and a conversion rate of 1.50-2.00%, thomann.de remained competitive in the market against its rivals.
Revenue share by device at thomann.de
In March large majority of sales on thomann.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
thomann.de channels
Identify top traffic channels that drive growth for thomann.deand discover how performance of traffic channels has changed over time.
thomann.de Google Ads spend
Evaluate thomann.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thomann.de devices
Review thomann.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
