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Sep 2025
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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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17.3K
Revenue
Sep 25
11.5K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $414.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$414.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced growth of 87%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, perfumeplusdirect.co.uk generated $17,306 in online sales with a conversion rate of 4.00-4.50%, slightly below the industry's high of 4.54%. Its average order value (AOV) ranged from $25 to $50, significantly lower than the industry's high of $203. The site recorded 11,482 sessions, under the median of 18,928, and far from the leading site, sephora.com, which had an impressive 45,764,193 sessions. Overall, while performance metrics indicate potential, they highlight significant gaps compared to industry leaders in the lifestyle and beauty sector.
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perfumeplusdirect.co.uk competitors

In September 2025, perfumeplusdirect.co.uk reported a revenue of £17,306 from 514 transactions and 11,482 sessions, with an average order value (AOV) between £25-£50 and a conversion rate of 4.00-4.50%. When compared to its competitors, fragrancex.com stands out with a significantly higher revenue of £15,536,608 from 36,321 transactions and 2,469,884 sessions, boasting an impressive AOV of £425-£450 and a conversion rate of 1.00-1.50%. fragrancenet.com follows closely behind with a revenue of £31,131,444 from 273,515 transactions and 13,347,962 sessions, showcasing an AOV of £100-£125 and a conversion rate of 2.00-2.50%. While perfumeplusdirect.co.uk may not match the revenue of these top competitors, it excels in conversion rate, suggesting a strong customer base and loyalty within its market segment.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
476.3K
Revenue
227.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
15.5M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
31.1M
Revenue
13.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
4M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
41.5K
Revenue
68.4K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In September large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In September large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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