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May 2026
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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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8.2K
Revenue
May 26
5K
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$25-50
AOV
May 26
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $194.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$194.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 59%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, perfumeplusdirect.co.uk generated $8,201 in online sales with a conversion rate of 4.00-4.50%, slightly below the high industry benchmark of 4.55%. Its average order value (AOV) ranged from $25-50, significantly lower than the $205 seen in top competitors. With 4,955 sessions, the site also lagged behind the median of 16,416 sessions in the BEAUTY AND COSMETICS sector, indicating room for growth in attracting and converting visitors compared to leaders like ulta.com and sephora.com, whose revenue and traffic vastly exceed perfumeplusdirect.co.uk's current performance.
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perfumeplusdirect.co.uk competitors

In May 2026, perfumeplusdirect.co.uk generated $8,201 in revenue with 210 transactions from 4,955 sessions, achieving an AOV of $25-50 and a conversion rate of 4.00-4.50%. In contrast, its competitors like fragrancedirect.co.uk reported significantly higher revenue of $274,487 with a lower conversion rate of 2.50-3.00%. Meanwhile, fragrancex.com and fragrancenet.com boasted remarkable figures of $21,735,345 and $52,356,652 in revenue respectively, both with AOVs exceeding $400, but lower conversion rates between 2.00-2.50%. thefragranceshop.co.uk had revenue of $3,165,020, also outperforming perfumeplusdirect.co.uk while maintaining an AOV similar to its range. Only bestmenscolognes.com, with a modest revenue of $13,901 and an AOV of $200-225, performed worse overall, but with a conversion rate below 0.50%, indicating a potential struggle to attract customers. Overall, while perfumeplusdirect.co.uk exhibits a commendable conversion rate, its revenue and transaction figures fall behind those of its more prominent competitors.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
274.5K
Revenue
124.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
21.7M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
52.4M
Revenue
19.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
3.2M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
13.9K
Revenue
26.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In May large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In May large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries perfumeplusdirect.co.uk operates in

perfumeplusdirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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