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Jul 2026
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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk

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8.1K
Revenue
Jul 26
5.9K
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$25-50
AOV
Jul 26
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $194.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$194.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 36%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue decline for last six months
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OVERVIEW
With a conversion rate of 4.00-4.50%, perfumeplusdirect.co.uk performs well, given that a typical store in the beauty and cosmetics category ranges from 1.1% to 4.37%. In July 2026, the site generated $8,120 in revenue, significantly below the typical store's $39,200. Its average order value (AOV) of $25-50 also falls within the typical category range of $52 to $207. The site attracted 5,927 sessions, while a typical store in the beauty and cosmetics category sees around 17,100 sessions per month. The most-visited store, sephora.com, records an impressive 63 million sessions.
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perfumeplusdirect.co.uk competitors

In July 2026, perfumeplusdirect.co.uk boasts a commendable conversion rate of 4.00-4.50%, outperforming its competitors. However, it ranks 6 of 6 in revenue with only $8,120, significantly trailing fragrancenet.com by $56.9 million. When it comes to transactions, perfumeplusdirect.co.uk has 254, which again places it 5 of 6, lagging behind fragrancenet.com by a staggering 464,000. The domain also ranks last in sessions, attracting just 5,927 visitors compared to fragrancenet.com's 18.1 million, a gap of 18.1 million. While perfumeplusdirect.co.uk shows strength in conversion rates, its overall performance in revenue, transactions, and sessions remains notably weaker than that of its competitors like fragrancenet.com and fragrancex.com.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
124.4K
Revenue
59.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
34.5M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
56.9M
Revenue
18.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
3.2M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
13.1K
Revenue
18.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In July large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In July large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries perfumeplusdirect.co.uk operates in

perfumeplusdirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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