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Jul 2025
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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk

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18.4K
Revenue
11.7K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk's revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 15%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue decline for last six months
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OVERVIEW
In July 2025, perfumeplusdirect.co.uk in the BEAUTY AND COSMETICS industry had online sales revenue of $18,373, a conversion rate of 4.00-4.50%, an AOV of $25-50, and 11,671 sessions. The median revenue in this industry is $48,182, the highest revenue is from themancompany.com at $113,233,299, the highest conversion rate is 4.31%, the highest AOV is $211, the lowest conversion rate is 1.0%, the lowest AOV is $51, and the highest number of sessions is 41,064,568 from sephora.com, while the median number of sessions is 20,909.
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perfumeplusdirect.co.uk competitors

In July 2025, perfumeplusdirect.co.uk, with revenue of £18,373 from 515 transactions and 11,671 sessions, boasts an average order value (AOV) of £25-£50 and a conversion rate of 4.00-4.50%. In comparison, its competitors present varying levels of performance. fragrancedirect.co.uk leads the pack with a revenue of £554,123 from 6,057 transactions and 266,416 sessions, offering an AOV of £75-£100 and a conversion rate of 2.00-2.50%. fragrancex.com surpasses all with a revenue of £21,126,524 from 48,201 transactions and 3,168,884 sessions, commanding an AOV of £425-£450 and a conversion rate of 1.50-2.00%. fragrancenet.com follows closely with a revenue of £33,037,710 from 292,930 transactions and 13,308,341 sessions, featuring an AOV of £100-£125 and a conversion rate of 2.00-2.50%. thefragranceshop.co.uk and bestmenscolognes.com present solid performances in the mid-range and niche markets, respectively.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
554.1K
Revenue
266.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
21.1M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
33M
Revenue
13.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
3.7M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
99.1K
Revenue
160.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In July large majority of sales on perfumeplusdirect.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In July large majority of sales on perfumeplusdirect.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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