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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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6.7K
Revenue
Jun 26
5K
Sessions
Jun 26
4.0-4.5%
Conv. rate
Jun 26
$25-50
AOV
Jun 26
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $194.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$194.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 50%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue decline for last six months
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OVERVIEW
In June 2026, perfumeplusdirect.co.uk, operating in the BEAUTY AND COSMETICS sector, generated $6,681 in online sales, significantly below the industry median of $40,079, with a conversion rate of 4.00-4.50%, close to the high of 4.53%. The average order value (AOV) ranged between $25-50, markedly lower than the high AOV of $208. The website attracted 4,995 sessions, a fraction of the median of 16,700 sessions within the sector, highlighting the need for enhanced marketing strategies to compete effectively against larger rivals like ulta.com and sephora.com.
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perfumeplusdirect.co.uk competitors

In June 2026, perfumeplusdirect.co.uk reported a revenue of $6,681 from 4,995 sessions, yielding a conversion rate of 4.00-4.50%. In comparison, its closest competitor, fragrancedirect.co.uk, generated significantly higher revenue at $230,128 with a lower conversion rate of 2.50-3.00%, indicating a stronger market presence despite a higher Average Order Value (AOV) of $75-100. In stark contrast, industry giants like fragrancex.com and fragrancenet.com reported astonishing revenues of $20,666,316 and $46,811,963, respectively, with conversion rates hovering around 2.00-2.50%. This illustrates that while perfumeplusdirect.co.uk enjoys a favorable conversion rate, its overall performance lags considerably behind larger competitors. Furthermore, competitors like thefragranceshop.co.uk and bestmenscolognes.com demonstrate diverse AOVs but still surpass perfumeplusdirect.co.uk in total revenue and transactions, highlighting the challenges faced in a crowded marketplace.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
230.1K
Revenue
95K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
20.7M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
46.8M
Revenue
17.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
3.1M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
10.4K
Revenue
19.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In June large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In June large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries perfumeplusdirect.co.uk operates in

perfumeplusdirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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