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May 2025
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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk

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10.2K
Revenue
5.6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk's revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 58%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue decline for last six months
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OVERVIEW
perfumeplusdirect.co.uk's revenue for online sales in the BEAUTY AND COSMETICS industry is $10,194, with a median revenue of $46,882 and the largest online store being ulta.com at $96,002,620. The conversion rate ranges from 4.50-5.00%, with a high of 4.51% and a low of 1.17%. The AOV is between $25-50, with a high of $213 and a low of $53. The number of sessions for perfumeplusdirect.co.uk is 5,566, while the highest is at 38,510,361 from sephora.com, with a median of 19,997 in the BEAUTY AND COSMETICS industry.
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perfumeplusdirect.co.uk competitors

In May 2025, perfumeplusdirect.co.uk, with a revenue of £10,194 from 259 transactions and 5,566 sessions, boasts an average order value (AOV) of £25-50 and a conversion rate of 4.50-5.00%. When compared to its competitors, perfumeplusdirect.co.uk falls behind in terms of revenue and sessions. fragrancedirect.co.uk leads the pack with £654,822 in revenue from 7,038 transactions and 208,692 sessions, with an AOV of £75-100 and a conversion rate of 3.00-3.50%. Similarly, thefragranceshop.co.uk outperforms with £3,742,984 in revenue from 41,969 transactions and 1,592,920 sessions, showcasing an AOV of £75-100 and a conversion rate of 2.50-3.00%. Despite these competitors' higher metrics, perfumeplusdirect.co.uk maintains a competitive edge in terms of conversion rate and AOV, positioning itself as a reliable choice for fragrance enthusiasts.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
654.8K
Revenue
208.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
23.4M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
38.2M
Revenue
13.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
3.7M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
76.8K
Revenue
113.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In May large majority of sales on perfumeplusdirect.co.uk, 68% was finalized on mobile devices, with 32% of sales coming from desktop devices.

In May large majority of sales on perfumeplusdirect.co.uk, 68% was finalized on mobile devices, with 32% of sales coming from desktop devices.
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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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