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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk

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11.3K
Revenue
Mar 26
7.6K
Sessions
Mar 26
4.0-4.5%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $194.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$194.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 3.9%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, perfumeplusdirect.co.uk, operating in the BEAUTY AND COSMETICS sector, generated $11,303 in online sales, significantly below the industry median of $47,335, with a conversion rate of 4.00-4.50%, just shy of the high benchmark of 4.7%. The average order value (AOV) ranged from $25 to $50, lower than the industry's high of $190, while the website attracted 7,637 sessions, notably fewer than the median of 20,520 in the sector. The largest competitor, ulta.com, boasts a staggering $100,589,534 in revenue, highlighting the competitive landscape.
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perfumeplusdirect.co.uk competitors

In March 2026, perfumeplusdirect.co.uk generated $11,303 in revenue from 327 transactions and 7,637 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 4.00-4.50%. In comparison, fragrancedirect.co.uk outperformed in revenue with $297,234 from 3,305 transactions and 137,484 sessions, with an AOV of $75-$100 and a conversion rate of 2.00-2.50%. fragrancex.com had the highest revenue at $14,769,220 from 34,979 transactions and 2,426,007 sessions, with an AOV of $400-$425 and a conversion rate of 1.00-1.50%. fragrancenet.com also surpassed perfumeplusdirect.co.uk in revenue, with $57,924,753 from 534,788 transactions and 19,375,232 sessions, having an AOV of $100-$125 and a conversion rate of 2.50-3.00%. Despite these competitors' higher revenues, perfumeplusdirect.co.uk had a competitive conversion rate and maintained a steady AOV range.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
297.2K
Revenue
137.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
14.8M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
57.9M
Revenue
19.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
3.4M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
13.6K
Revenue
22.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In March large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In March large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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