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Sep 2026
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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk

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18.6K
Revenue
Sep 26
13.1K
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$25-50
AOV
Sep 26
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $194.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$194.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced growth of 69%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue growth for last six months
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OVERVIEW
perfumeplusdirect.co.uk's conversion rate for September 2026 was 4.00-4.50%, within the typical range for a typical store in the beauty and cosmetics category, which is 1.06% to 4.56%. The average order value (AOV) was $25-50, notably lower than the typical store's range of $50 to $214. Revenue from online sales reached $18,600, while a typical store in the beauty and cosmetics category generates around $35,500. With 13,100 sessions, traffic is slightly below the typical store's average of approximately 14,500 sessions, illustrating areas for growth within this competitive market.
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perfumeplusdirect.co.uk competitors

In September 2026, perfumeplusdirect.co.uk stands out with a competitive conversion rate of 4.00-4.50%, which is well ahead of several rivals. However, it trails significantly in overall revenue, achieving $18,600 compared to fragrance.net's $66.1 million, the leader in this metric. In terms of transactions, perfumeplusdirect.co.uk ranks fourth with 564, while fragrance.net leads with 458,000. Furthermore, the site experienced the lowest number of sessions among its competitors, garnering 13,100, whereas fragrance.net attracted an impressive 21.8 million sessions. Despite its strong conversion rate, perfumeplusdirect.co.uk faces challenges in revenue and traffic compared to other sites like fragrancenet.com, fragrancex.com, and fragrancedirect.co.uk, highlighting the competitive landscape in the perfume e-commerce sector.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
44.2K
Revenue
22.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
21.9M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
66.1M
Revenue
21.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
4.3M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
13.1K
Revenue
17.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In September large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In September large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries perfumeplusdirect.co.uk operates in

perfumeplusdirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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