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Sep 2024
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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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45.9K
Revenue
23.1K
Sessions
4.5-5.0%
Conversion rate
$25-50
Average order value
Online only revenue for perfumeplusdirect.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

perfumeplusdirect.co.uk’s revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 9.4%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, perfumeplusdirect.co.uk, an online retailer in the BEAUTY AND COSMETICS industry, generated $45,860 in revenue with a conversion rate of 4.50-5.00% and an AOV of $25-50. This performance places them below the median revenue of $53,315 and sessions of 23,055 in their industry, but above the low conversion rate of 1.45% and AOV of $49. However, they fall far behind the industry leader ulta.com with $114,902,798 in revenue and the top AOV of $191. sephora.com leads in sessions with 41,256,765, while the median stands at 22,216 sessions in the BEAUTY AND COSMETICS sector.
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perfumeplusdirect.co.uk competitors

perfumeplusdirect.co.uk, with a revenue of £45,860 and 1,107 transactions from 23,055 sessions in September 2024, faces tough competition from its counterparts. fragrancedirect.co.uk leads the pack with a revenue of £1,827,106, 21,187 transactions, and 479,470 sessions, boasting a higher Average Order Value (AOV) of £75-100. thefragranceshop.co.uk follows closely behind with a revenue of £5,372,202, 70,561 transactions, and 1,794,381 sessions, also with a higher AOV of £75-100. In contrast, bestmenscolognes.com lags behind with a revenue of £120,780, 628 transactions, and 179,778 sessions, but has a significantly higher AOV of £175-200. fragrancex.com and fragrancenet.com dominate the market with revenues of £16,422,672 and £26,611,082 respectively, along with high transaction and session numbers, showcasing AOVs of £450-475 and £100-125. Overall, perfumeplusdirect.co.uk faces fierce competition in the online perfume market.

#1 fragrancedirect.co.uk
1.8M
Revenue
479.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 fragrancex.com
16.4M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#3 fragrancenet.com
26.6M
Revenue
10.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 thefragranceshop.co.uk
5.4M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 bestmenscolognes.com
120.8K
Revenue
179.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for fragrancex.comfragrancex.com
Favicon for thefragranceshop.co.ukthefragranceshop.co.uk
Favicon for fragrancedirect.co.ukfragrancedirect.co.uk
Favicon for bestmenscolognes.combestmenscolognes.com
Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk
$45.9K
TOP MARKET PERFORMERSby revenue
1
Favicon for fragrancenet.comfragrancenet.com
$26.6M
2
Favicon for fragrancex.comfragrancex.com
3
Favicon for thefragranceshop.co.ukthefragranceshop.co.uk
4
Favicon for fragrancedirect.co.ukfragrancedirect.co.uk
5
Favicon for bestmenscolognes.combestmenscolognes.com
6
Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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perfumeplusdirect.co.uk brandsby revenue

1
Logo for refer friendsRefer Friends
2
Logo for 720720
Top retailers:cdw.comamazon.de
3
Logo for 763763
4
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5
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perfumeplusdirect.co.uk categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
2
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
3
Bath & Body Gift Sets
Top retailers:bathandbodyworks.comamazon.comwalmart.com
4
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Top retailers:amazon.comamazon.co.ukthefragranceshop.co.uk
5
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Top retailers:amazon.comulta.comamazon.de
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brands overtime comparison

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perfumeplusdirect.co.uk channels

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perfumeplusdirect.co.uk Google Ads spend

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

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perfumeplusdirect.co.uk country & global rank

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