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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk

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18.5K
Revenue
Aug 25
12.9K
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$25-50
AOV
Aug 25
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $414.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$414.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced growth of 56%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue growth for last six months
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OVERVIEW
In August 2025, perfumeplusdirect.co.uk in the BEAUTY AND COSMETICS industry had a revenue of $18,463 with a median of $43,264, a conversion rate of 4.00-4.50%, an AOV of $25-50, and 12,898 sessions. The largest online store in the category is themancompany.com with a revenue of $109,440,426, while sephora.com had the highest sessions at 44,212,513. A very high conversion rate in the industry is 4.33%, with a very low of 1.0%. A very high AOV is $202, and a very low is $46, with a median sessions of 22,297.
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perfumeplusdirect.co.uk competitors

In August 2025, perfumeplusdirect.co.uk lags behind its competitors in terms of revenue, transactions, and sessions. fragrancedirect.co.uk leads with a revenue of £408,907 from 4,592 transactions and 201,089 sessions, indicating a stronger customer base. fragrancex.com surpasses all with an impressive revenue of £17,689,807 from 39,498 transactions and 2,550,518 sessions. fragrancenet.com follows closely behind with a revenue of £31,869,187 from 294,280 transactions and 13,567,345 sessions. thefragranceshop.co.uk also outperforms perfumeplusdirect.co.uk with a revenue of £3,541,622 from 48,026 transactions and 1,896,880 sessions. Even bestmenscolognes.com, with lower revenue of £39,712, outshines in terms of average order value (AOV) and conversion rate. This data highlights the need for perfumeplusdirect.co.uk to improve its marketing and customer acquisition strategies to compete more effectively in the perfume market.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
408.9K
Revenue
201.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
17.7M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
31.9M
Revenue
13.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
3.5M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
39.7K
Revenue
68.6K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In August large majority of sales on perfumeplusdirect.co.uk, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In August large majority of sales on perfumeplusdirect.co.uk, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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