Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
32.8K
Revenue
Dec 25
20.3K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
Loading...

PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $414.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$414.9K
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 4.9%, compared to the preceding three months.

View real-time data
perfumeplusdirect.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, perfumeplusdirect.co.uk generated $32,790 in online sales, below the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 4.50-5.00%, slightly below the category's high of 4.87%. Their average order value (AOV) ranged between $25-50, lower than the industry high of $191 and above the low of $45. The site attracted 20,282 sessions, trailing the median of 23,270 for the industry, while ulta.com dominated with a staggering revenue of $152,769,917 and sephora.com recorded the highest sessions at 76,213,109, highlighting significant competitive gaps.
Read more

perfumeplusdirect.co.uk competitors

perfumeplusdirect.co.uk, with a revenue of $32,790 from 928 transactions and 20,282 sessions in December 2025, falls behind its competitors in terms of revenue. fragrancenet.com leads the pack with an impressive revenue of $59,755,603, followed by fragrancex.com at $23,086,474. In terms of conversion rates, perfumeplusdirect.co.uk sits comfortably in the middle with a range of 4.50-5.00%. fragrancenet.com boasts a conversion rate of 2.00-2.50%, while fragrancedirect.co.uk has a slightly lower conversion rate at 2.50-3.00%. The Average Order Value (AOV) for perfumeplusdirect.co.uk falls in the range of $25-50, whereas competitors like fragrancex.com have an AOV of $400-425. Despite facing tough competition, perfumeplusdirect.co.uk holds its ground with a decent performance across these domains.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
972.9K
Revenue
389.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
23.1M
Revenue
3.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
59.8M
Revenue
26.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
13.5M
Revenue
4.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
48.4K
Revenue
60.9K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at perfumeplusdirect.co.uk

In December large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In December large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard