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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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15.1K
Revenue
Aug 26
10.8K
Sessions
Aug 26
4.0-4.5%
Conv. rate
Aug 26
$25-50
AOV
Aug 26
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $194.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$194.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced growth of 1.7%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue growth for last six months
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OVERVIEW
With a conversion rate of 4.00-4.50%, perfumeplusdirect.co.uk performs well within the typical range for the beauty and cosmetics category. In August 2026, the site generated $15,100 in revenue from 10,800 sessions, while a typical store in the beauty and cosmetics category sees around 20,600 sessions and generates about $46,500 monthly. The average order value (AOV) for perfumeplusdirect.co.uk is $25-50, which is notably below the typical range of $52 to $207. These metrics highlight areas for potential growth in comparison to others in the beauty and cosmetics category.
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perfumeplusdirect.co.uk competitors

In August 2026, perfumeplusdirect.co.uk stands out with a conversion rate of 4.00-4.50%, outperforming all competitors in this metric. However, it trails significantly behind in revenue, generating $15,100 compared to fragrancenet.com’s $64.8 million, which ranks highest. In terms of transactions, perfumeplusdirect.co.uk achieved 471, ranking fifth, while fragrancenet.com led with 460,000 transactions. The site's 10,800 sessions rank it last among competitors, far behind fragrancenet.com’s 21.4 million. While perfumeplusdirect.co.uk offers an attractive average order value (AOV) of $25-50, it remains well behind the higher AOVs seen at sites like fragrancex.com, which ranges from $500-525. Overall, while perfumeplusdirect.co.uk excels in conversion rate, it lags in revenue, transactions, and sessions compared to its competitors.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
74.9K
Revenue
28K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fragrancex.com screenshot
#2 fragrancex.com
35.6M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
64.8M
Revenue
21.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
3.3M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
15.2K
Revenue
17.5K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In August large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In August large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries perfumeplusdirect.co.uk operates in

perfumeplusdirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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