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Apr 2026
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Home/Insights/Retailers/perfumeplusdirect.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for perfumeplusdirect.co.ukperfumeplusdirect.co.uk

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9.9K
Revenue
Apr 26
7.8K
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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PerfumePlusDirect.co.uk is an online fragrance retailer offering a varied selection of perfumes and colognes. The website showcases a wide range of branded scents for both men and women, providing customers with affordable options, including popular and sought-after fragrances.

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perfumeplusdirect.co.uk Annual Revenue and Growth

perfumeplusdirect.co.uk's annual sales on its online store amounted to $194.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$194.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
perfumeplusdirect.co.uk revenue by year

perfumeplusdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, perfumeplusdirect.co.uk revenue has experienced decline of 43%, compared to the preceding three months.

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perfumeplusdirect.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, perfumeplusdirect.co.uk generated $9,874 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate between 4.00-4.50%, slightly surpassing the high benchmark of 4.38%. The average order value (AOV) ranged from $25 to $50, notably lower than the industry high of $195. The site recorded 7,786 sessions, far from the median of 20,819 in its category and dwarfed by sephora.com’s impressive 84,653,344 sessions, indicating room for growth in traffic and revenue within this competitive sector.
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perfumeplusdirect.co.uk competitors

In April 2026, perfumeplusdirect.co.uk generated a revenue of $9,874 from 327 transactions, with sessions totaling 7,786 and an average order value (AOV) of $25-50, resulting in a conversion rate of 4.00-4.50%. In contrast, competitors like fragrancedirect.co.uk reported revenues of $269,641 from 3,187 transactions and significantly higher sessions at 116,152, though with a lower conversion rate of 2.50-3.00%. fragrancex.com and fragrancenet.com excelled with revenues of $13,904,834 and $55,397,831, respectively, both showcasing AOVs around $375-400 and $100-125, but conversion rates remained lower at 1.00-1.50%. thefragranceshop.co.uk also outperformed perfumeplusdirect.co.uk with $2,658,179 in revenue and a higher transaction count. Overall, while perfumeplusdirect.co.uk maintains a solid conversion rate, its revenue and AOV are notably lower compared to its competitors, highlighting opportunities for growth in a competitive landscape.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
269.6K
Revenue
116.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
13.9M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
55.4M
Revenue
19.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#4 thefragranceshop.co.uk
2.7M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bestmenscolognes.com screenshot
#5 bestmenscolognes.com
11.8K
Revenue
24.7K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
perfumeplusdirect.co.uk vs top market performers
perfumeplusdirect.co.uk
top retailers
conversion rate vs average order value for perfumeplusdirect.co.uk and its competitors
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Revenue share by device at perfumeplusdirect.co.uk

In April large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In April large majority of sales on perfumeplusdirect.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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perfumeplusdirect.co.uk channels

Identify top traffic channels that drive growth for perfumeplusdirect.co.ukand discover how performance of traffic channels has changed over time.

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perfumeplusdirect.co.uk Google Ads spend

Evaluate perfumeplusdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumeplusdirect.co.uk devices

Review perfumeplusdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumeplusdirect.co.uk top markets

Explore perfumeplusdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumeplusdirect.co.uk country & global rank

Assess the ranking of perfumeplusdirect.co.uk among other retailers within its primary country and worldwide.

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