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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for adidas.deadidas.de

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14.3M
Revenue
Sep 25
5.7M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.

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adidas.de Annual Revenue and Growth

adidas.de's annual sales on its online store amounted to $130.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$130.6M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
adidas.de revenue by year

adidas.de's monthly revenueOVER TIME
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Over the past three months, adidas.de revenue has experienced growth of 8.2%, compared to the preceding three months.

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adidas.de revenue growth for last six months
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OVERVIEW
In September 2025, adidas.de generated $14,317,921 in online sales, significantly below the sports industry's median of $77,565, with sessions totaling 5,667,403, well below garmin.com's 47,231,640. The conversion rate ranged between 3.00-3.50%, slightly above the industry high of 3.05%. The average order value (AOV) fell between $75-100, considerably lower than the industry high of $539 but above the low of $73. Overall, adidas.de demonstrates solid engagement but has substantial room for improvement in revenue and session performance compared to industry leaders.
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adidas.de competitors

In September 2025, adidas.de outperformed its competitors in terms of revenue, with a total of €14,317,921. The closest competitor in terms of revenue was jdsports.de with €6,901,032. adidas.de also had the highest number of transactions at 173,477, followed by jdsports.de with 47,677 transactions. However, in terms of conversion rate, jdsports.de led the pack with a rate of 4.00-4.50%, while adidas.de had a conversion rate of 3.00-3.50%. sportscheck.com had the highest number of sessions at 1,779,851, followed by adidas.de with 5,667,403 sessions. In summary, adidas.de leads in revenue and transactions, but some competitors excel in conversion rate and session numbers.

jdsports.de screenshot
#1 jdsports.de
6.9M
Revenue
1.2M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
sportscheck.com screenshot
#2 sportscheck.com
3.5M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
11teamsports.com screenshot
#3 11teamsports.com
3.3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
unisportstore.de screenshot
#4 unisportstore.de
970.1K
Revenue
675.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
deinsportsfreund.de screenshot
#5 deinsportsfreund.de
408.1K
Revenue
97K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
adidas.de vs top market performers
adidas.de
top retailers
conversion rate vs average order value for adidas.de and its competitors
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Revenue share by device at adidas.de

In September large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels

Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.

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adidas.de Google Ads spend

Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.de devices

Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.de top markets

Explore adidas.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.de country & global rank

Assess the ranking of adidas.de among other retailers within its primary country and worldwide.

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