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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for adidas.deadidas.de

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20.2M
Revenue
Jun 26
9.2M
Sessions
Jun 26
2.5-3.0%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
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The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.

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adidas.de Annual Revenue and Growth

adidas.de's annual sales on its online store amounted to $151.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$151.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
adidas.de revenue by year

adidas.de's monthly revenueOVER TIME
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Over the past three months, adidas.de revenue has experienced growth of 92%, compared to the preceding three months.

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adidas.de revenue growth for last six months
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OVERVIEW
In June 2026, adidas.de generated $20,167,068 in online sales, significantly lower than the sports industry median of $78,932, while its conversion rate ranged between 2.50-3.00%, slightly below the industry high of 3.1%. With an average order value (AOV) between $75-100, it remains below the sector’s high of $569 but above the low of $81. The site recorded 9,150,019 sessions, far less than the leading competitor, dickssportinggoods.com, which achieved 60,839,512 sessions, highlighting the competitive landscape within the sports e-commerce sector.
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adidas.de competitors

In June 2026, adidas.de led the competition with a revenue of $20,167,068, significantly surpassing jdsports.de's $9,156,137. While adidas.de achieved 254,790 transactions across 9,150,019 sessions, jdsports.de managed only 59,248 transactions from 1,720,816 sessions, reflecting a higher conversion rate of 3.00-3.50%. sportscheck.com followed with a revenue of $3,719,658, indicating fewer transactions (38,000) from its 1,614,164 sessions, yielding a conversion rate of 2.00-2.50%. Other competitors like 11teamsports.com ($4,922,532) and unisportstore.de ($2,438,099) also lagged behind adidas.de. Notably, adidas.de's Average Order Value (AOV) ranges from $75-100, comparable to sportscheck.com, while jdsports.de boasts a higher AOV of $150-175. Overall, adidas.de stands out as a market leader with robust performance metrics in terms of revenue and transactions.

jdsports.de screenshot
#1 jdsports.de
9.2M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
sportscheck.com screenshot
#2 sportscheck.com
3.7M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
11teamsports.com screenshot
#3 11teamsports.com
4.9M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
unisportstore.de screenshot
#4 unisportstore.de
2.4M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
deinsportsfreund.de screenshot
#5 deinsportsfreund.de
572.1K
Revenue
146.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
adidas.de vs top market performers
adidas.de
top retailers
conversion rate vs average order value for adidas.de and its competitors
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Revenue share by device at adidas.de

In June large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels

Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.

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adidas.de Google Ads spend

Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.de devices

Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.de top markets

Explore adidas.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.de country & global rank

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