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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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11.8M
Revenue
4.2M
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for adidas.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.

adidas.de’s revenueOVER TIME
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Over the past three months, adidas.de revenue has experienced decline of 13%, compared to the preceding three months.

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adidas.de revenue decline for last six months
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OVERVIEW
In March 2024, adidas.de, in the SPORTS industry, generated online sales revenue of $11,799,863 with a median revenue of $140,955. The conversion rate ranged from 3.00-3.50%, higher than the industry's 2.83% but lower than the lowest 0.72%. The AOV was $75-100, falling below the highest AOV of $576 and above the lowest of $76. With 4,236,563 sessions, adidas.de's traffic was surpassed by dickssportinggoods.com's 39,038,925 sessions, but exceeded the industry's median of 45,441 sessions.
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adidas.de competitors

In comparing adidas.de to its competitors in the online sports retail market in March 2024, adidas.de stands out with a revenue of €11,799,863 from 148,067 transactions and 4,236,563 sessions, with an average order value (AOV) ranging between €75-100 and a conversion rate of 3.00-3.50%. On the other hand, unisportstore.de generated €1,658,066 revenue from 11,849 transactions and 689,656 sessions, with an AOV of €125-150 and a conversion rate of 1.50-2.00%. deinsportsfreund.de had a revenue of €440,365 from 2,451 transactions and 133,416 sessions, with an AOV of €175-200 and a conversion rate of 1.50-2.00%. 11teamsports.com reported a revenue of €2,901,159 from 31,100 transactions and 1,612,311 sessions, with an AOV of €75-100 and a conversion rate of 1.50-2.00%. jdsports.de performed well with €8,324,749 revenue from 64,772 transactions and 1,373,156 sessions, boasting an AOV of €125-150 and a high conversion rate of 4.50-5.00%. sportscheck.com achieved a revenue of €4,632,617 from 45,682 transactions and 1,989,024 sessions, with an AOV of €100-125 and a conversion rate of 2.00-2.50%. Overall, adidas.de maintains a strong position in terms of revenue and

#1 jdsports.de
8.3M
Revenue
1.4M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#2 sportscheck.com
4.6M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#3 11teamsports.com
2.9M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#4 unisportstore.de
1.7M
Revenue
689.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 deinsportsfreund.de
440.4K
Revenue
133.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
adidas.de vs top market performers
adidas.de
top retailers
conversion rate vs average order value for adidas.de and its competitors
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adidas.de brandsby revenue

2
Logo for kids unisex • fußballKids Unisex • Fußball
3
Logo for sportswearSportswear
5
Top retailers:adidas.at

adidas.de categoriesby revenue

1
Shoes
2
Sporting Goods
3
Apparel & Accessories
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brands overtime comparison

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adidas.de channels

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adidas.de Google Ads spend

Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.de devices

Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.de top markets

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adidas.de country & global rank

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