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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for adidas.deadidas.de

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12.6M
Revenue
Aug 26
6.3M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.

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adidas.de Annual Revenue and Growth

adidas.de's annual sales on its online store amounted to $151.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$151.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
adidas.de revenue by year

adidas.de's monthly revenueOVER TIME
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Over the past three months, adidas.de revenue has experienced growth of 47%, compared to the preceding three months.

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adidas.de revenue growth for last six months
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OVERVIEW
adidas.de performs significantly better than a typical sports store. For the month of August 2026, adidas.de generated $12.6 million in online sales, compared to around $85,100 for a typical sports store. Its conversion rate, ranging from 2.00-2.50%, is within the category's typical range of 0.63% to 3.09%. The average order value (AOV) at adidas.de stands between $75-100, which is also within the typical range of $76 to $556. With 6.3 million sessions, adidas.de far exceeds the approximately 33,500 sessions seen by a typical sports store. The most-visited site, dickssportinggoods.com, achieves 64.9 million sessions, underscoring the competitive landscape.
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adidas.de competitors

adidas.de significantly outperforms jdsports.de in revenue, generating $12.6 million compared to $5.8 million. In August 2026, adidas.de also leads in transactions, recording 140,000 compared to jdsports.de's 39,800. Both stores share the same average order value range of $75-100, yet adidas.de's conversion rate stands at 2.00-2.50%, while jdsports.de boasts a higher conversion rate of 3.00-3.50%. adidas.de continues to excel in sessions, attracting 6.3 million compared to jdsports.de's 1.2 million. Similarly, sportscheck.com trails adidas.de with $3.5 million in revenue and 37,400 transactions. Although they match in average order value, sportscheck.com shares adidas.de's conversion rate of 2.00-2.50%. In sessions, sportscheck.com sees 1.8 million, still far behind adidas.de. Other competitors like 11teamsports.com and unisportstore.de also lag in revenue and transactions, underscoring adidas.de's strong market presence and dominance in the athletic retail space.

jdsports.de screenshot
#1 jdsports.de
5.8M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
sportscheck.com screenshot
#2 sportscheck.com
3.5M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
11teamsports.com screenshot
#3 11teamsports.com
2.9M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
unisportstore.de screenshot
#4 unisportstore.de
1.6M
Revenue
980.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
deinsportsfreund.de screenshot
#5 deinsportsfreund.de
520.8K
Revenue
123.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
adidas.de vs top market performers
adidas.de
top retailers
conversion rate vs average order value for adidas.de and its competitors
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Revenue share by device at adidas.de

In August large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels

Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.

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adidas.de Google Ads spend

Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.de devices

Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.de top markets

Explore adidas.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.de country & global rank

Assess the ranking of adidas.de among other retailers within its primary country and worldwide.

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