adidas.de
The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.
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adidas.de Annual Revenue and Growth
adidas.de's annual sales on its online store amounted to $130.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
adidas.de's monthly revenueOVER TIME
Over the past three months, adidas.de revenue has experienced growth of 25%, compared to the preceding three months.
adidas.de competitors
In November 2025, adidas.de reported a revenue of 20,650,631 with 244,718 transactions and 6,169,295 sessions, resulting in an average order value (AOV) of 75-100 and a conversion rate of 3.50-4.00. Compared to its competitors, jdsports.de stood out with a revenue of 11,688,826, 70,564 transactions, and 1,600,602 sessions, boasting a higher AOV of 150-175 and a conversion rate of 4.00-4.50. sportscheck.com followed with a revenue of 4,859,643, 52,335 transactions, and 1,794,970 sessions, similar AOV to adidas.de at 75-100, but a lower conversion rate of 2.50-3.00. 11teamsports.com, unisportstore.de, and deinsportsfreund.de reported varying levels of revenue, transactions, sessions, AOV, and conversion rates, showcasing a diverse landscape in the online sports retail market in Germany.
Revenue share by device at adidas.de
In November large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels
Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.
adidas.de Google Ads spend
Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
adidas.de devices
Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
