adidas.de
The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.
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adidas.de Annual Revenue and Growth
adidas.de's annual sales on its online store amounted to $151.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
adidas.de's monthly revenueOVER TIME
Over the past three months, adidas.de revenue has experienced decline of 32%, compared to the preceding three months.
adidas.de competitors
In April 2026, adidas.de generated revenue of $8,270,354 with 105,570 transactions from 5,839,948 sessions, yielding an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparatively, jdsports.de reported revenue of $6,103,723 from 44,659 transactions across 1,479,646 sessions, boasting a higher AOV of $125-150 and an impressive conversion rate of 3.00-3.50%. In contrast, sportscheck.com achieved $2,461,147 in revenue with 25,990 transactions from 1,937,188 sessions, while maintaining a similar AOV but a lower conversion rate of 1.00-1.50%. Other competitors like 11teamsports.com and unisportstore.de generated $2,942,236 and $1,262,546, respectively, with comparable AOVs but varied performance metrics. Overall, adidas.de leads significantly in revenue and sessions, while jdsports.de excels in conversion rates and AOV.
Revenue share by device at adidas.de
In April large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels
Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.
adidas.de Google Ads spend
Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
adidas.de devices
Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
