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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for adidas.deadidas.de

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17.9M
Revenue
Jul 26
7.2M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.

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adidas.de Annual Revenue and Growth

adidas.de's annual sales on its online store amounted to $151.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$151.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
adidas.de revenue by year

adidas.de's monthly revenueOVER TIME
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Over the past three months, adidas.de revenue has experienced growth of 126%, compared to the preceding three months.

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adidas.de revenue growth for last six months
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OVERVIEW
Compared to a typical sports store, adidas.de shows remarkable performance metrics for July 2026. Generating $17.9 million in online sales, it far exceeds the $77,200 average typical sports store revenue, yet remains significantly behind dickssportinggoods.com, which generates $210.6 million. The conversion rate for adidas.de stands at 2.50-3.00%, comfortably within the typical sports store range of 0.64% to 3.02%. Its average order value (AOV) of $75-100 is also within the typical sports store AOV range of $82 to $571. With 7.2 million sessions, adidas.de surpasses the typical sports store's 28,500 sessions, although it trails behind the 64.7 million sessions of dickssportinggoods.com.
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adidas.de competitors

The most significant gap is in revenue, where adidas.de leads jdsports.de by $12 million. As of July 2026, adidas.de generated $17.9 million from 194,000 transactions, vastly outperforming jdsports.de, which reported $5.9 million from only 40,800 transactions. adidas.de also boasts an impressive 7.2 million sessions, outpacing sportscheck.com by 5.2 million sessions. Additionally, adidas.de's average order value (AOV) ranges from $75-100, while competitors like jdsports.de and 11teamsports.com have AOVs between $125-150, indicating a stronger volume of lower-priced sales for adidas.de. The conversion rate for adidas.de stands at 2.50-3.00%, trailing jdsports.de's 3.00-3.50%, yet the sheer volume of transactions keeps adidas.de in the lead. Overall, adidas.de remains a dominant player in the market, significantly outpacing its competitors across key performance metrics.

jdsports.de screenshot
#1 jdsports.de
5.9M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
sportscheck.com screenshot
#2 sportscheck.com
4M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
11teamsports.com screenshot
#3 11teamsports.com
4.7M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
unisportstore.de screenshot
#4 unisportstore.de
2.1M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
deinsportsfreund.de screenshot
#5 deinsportsfreund.de
725.5K
Revenue
179.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
adidas.de vs top market performers
adidas.de
top retailers
conversion rate vs average order value for adidas.de and its competitors
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Revenue share by device at adidas.de

In July large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels

Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.

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adidas.de Google Ads spend

Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.de devices

Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.de top markets

Explore adidas.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.de country & global rank

Assess the ranking of adidas.de among other retailers within its primary country and worldwide.

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