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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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9.4M
Revenue
Jan 26
2.2M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Buckle.com is an online retail platform that offers a wide range of products. The website primarily sells clothing items, including jeans, tops, dresses and accessories. They appear to cater to customers seeking trendy fashion styles, while also offering footwear and bags to complete their outfit selections.

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buckle.com Annual Revenue and Growth

buckle.com's annual sales on its online store amounted to $93.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$93.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
buckle.com revenue by year

buckle.com's monthly revenueOVER TIME
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Over the past three months, buckle.com revenue has experienced growth of 72%, compared to the preceding three months.

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buckle.com revenue growth for last six months
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OVERVIEW
In January 2026, buckle.com generated $9,396,201 in online sales, significantly surpassing the lifestyle/fashion and apparel median of $91,806, though still far behind the category leader, shein.com. With a conversion rate between 3.00-3.50%, buckle.com exceeded the sector average of 3.1%, showcasing effective customer engagement. Their average order value (AOV) ranged from $125 to $150, lower than the high of $390 within the industry, yet higher than the low of $76. The site recorded 2,177,552 sessions, vastly outperforming the median of 38,909 but trailing far behind shein.com's staggering 279,580,739 sessions.
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buckle.com competitors

In January 2026, buckle.com generated a revenue of $9,396,201 from 71,266 transactions with a conversion rate of 3.00-3.50% out of 2,177,552 sessions. Compared to its competitors, buckle.com falls in the middle in terms of revenue. bootbarn.com leads with a revenue of $14,222,430 from 91,245 transactions and a conversion rate of 1.00-1.50% out of 6,364,804 sessions. tillys.com also outperforms buckle.com with a revenue of $13,204,454 from 99,360 transactions and a conversion rate of 2.50-3.00% out of 3,774,725 sessions. However, buckle.com has a higher average order value (AOV) range of $125-150 compared to heydude.com, bootbarn.com, and shopwesternedge.com. In terms of sessions, buckle.com has fewer sessions than heydude.com and bootbarn.com but more than shopwesternedge.com and cavenders.com.

heydude.com screenshot
#1 heydude.com
6.6M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bootbarn.com screenshot
#2 bootbarn.com
14.2M
Revenue
6.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
tillys.com screenshot
#3 tillys.com
13.2M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shopwesternedge.com screenshot
#4 shopwesternedge.com
48.2K
Revenue
33.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cavenders.com screenshot
#5 cavenders.com
3.2M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
buckle.com vs top market performers
buckle.com
top retailers
conversion rate vs average order value for buckle.com and its competitors
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Revenue share by device at buckle.com

In January large majority of sales on buckle.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on buckle.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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buckle.com channels

Identify top traffic channels that drive growth for buckle.comand discover how performance of traffic channels has changed over time.

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buckle.com Google Ads spend

Evaluate buckle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buckle.com devices

Review buckle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buckle.com top markets

Explore buckle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buckle.com country & global rank

Assess the ranking of buckle.com among other retailers within its primary country and worldwide.

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