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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

buckle.com

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6.5M

Revenue

2.2M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Buckle.com is an online retail platform that offers a wide range of products. The website primarily sells clothing items, including jeans, tops, dresses and accessories. They appear to cater to customers seeking trendy fashion styles, while also offering footwear and bags to complete their outfit selections.

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buckle.com's revenueOVER TIME
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Over the past three months, buckle.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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buckle.com revenue decline for last six months

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OVERVIEW

In July 2025, buckle.com in the FASHION AND APPAREL industry reported $6,543,142 in online sales revenue with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. The store had 2,203,113 sessions during the month. In comparison, the top-performing shein.com had $817,680,251 in revenue, a conversion rate of 2.96%, an AOV of $402, and 294,721,604 sessions. The median revenue for FASHION AND APPAREL was $82,875, the median sessions were 36,317, and the lowest AOV was $82, while the lowest conversion rate was 0.62%.

buckle.com competitors

In July 2025, buckle.com had a revenue of $6,543,142 with 48,544 transactions and 2,203,113 sessions. The average order value (AOV) was between $125-$150, and the conversion rate was between 2.00-2.50%. Comparing buckle.com to its competitors, heydude.com had the highest revenue at $16,024,822 with 138,733 transactions and 4,417,963 sessions. The AOV was between $100-$125, and the conversion rate was between 3.00-3.50%. bootbarn.com had a revenue of $10,394,987 with 65,883 transactions and 4,132,350 sessions, a higher AOV of $150-$175 but a slightly lower conversion rate of 1.50-2.00%. tillys.com had a revenue of $13,894,514 with 109,371 transactions and 5,723,739 sessions, similar AOV to buckle.com and a conversion rate of 1.50-2.00%. buckle.com's competitors in the Western apparel market varied in performance, with some having higher revenue but lower conversion rates compared to buckle.com.

#1 heydude.com

16M

Revenue

4.4M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#2 bootbarn.com

10.4M

Revenue

4.1M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 tillys.com

13.9M

Revenue

5.7M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#4 shopwesternedge.com

34.4K

Revenue

20.9K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#5 cavenders.com

2.4M

Revenue

978.8K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

buckle.com vs top market performers

buckle.com

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Revenue share by device at buckle.com

In July large majority of sales on buckle.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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buckle.com channels

Identify top traffic channels that drive growth for buckle.comand discover how performance of traffic channels has changed over time.

buckle.com Google Ads spend

Evaluate buckle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

buckle.com devices

Review buckle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

buckle.com top markets

Explore buckle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.