Grips
Mar 2024
All countries
Home/Insights/Retailers/blueapron.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for blueapron.comblueapron.com

Get blueapron.com updates
Book a demo
7.5M
Revenue
1.8M
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for blueapron.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Blueapron.com is an e-commerce platform that offers meal kit delivery services. Their products consist of pre-portioned ingredients and detailed recipes that cater to a variety of dietary preferences. The website allows users to select desired meals, facilitating convenient cooking experiences at home.

blueapron.com’s revenueOVER TIME
View real-time data

Over the past three months, blueapron.com revenue has experienced growth of 1.2%, compared to the preceding three months.

View real-time data
blueapron.com revenue growth for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
blueapron.com's revenue for online sales in the FOOD AND DRINK industry is $7,523,799, with a conversion rate of 4.00-4.50% and an AOV of $75-100. The site had 1,790,128 sessions in March 2024. The largest online store in the category is nespresso.com with a revenue of $75,297,346 and 11,054,149 sessions. The median revenue and sessions in the FOOD AND DRINK industry are $102,201 and 40,174 respectively. The very high conversion rate in the industry is 3.97% and the highest AOV is $384, while the lowest conversion rate is 1.04% and the lowest AOV is $55.
Read more

blueapron.com competitors

blueapron.com outperforms its competitors in terms of revenue, with $7,523,799 compared to the next closest competitor, weightwatchers.com, at $23,088,870. blueapron.com also has the highest number of transactions at 76,119, surpassing tovala.com at 20,505. However, in terms of sessions, blueapron.com falls behind weightwatchers.com with 1,790,128 sessions compared to 8,062,133. blueapron.com has a competitive average order value (AOV) in the range of $75-100, similar to freshly.com and schwans.com. The conversion rate for blueapron.com is also strong at 4.00-4.50%, although tovala.com leads in this domain with a conversion rate of 6.50-7.00%. Overall, blueapron.com demonstrates solid performance across key metrics, showcasing its position as a top player in the online meal kit delivery industry.

#1 freshly.com
104.3K
Revenue
53.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 tovala.com
1.1M
Revenue
307.8K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
#3 mysubscriptionaddiction.com
1.2M
Revenue
866.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
#4 weightwatchers.com
23.1M
Revenue
8.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#5 schwans.com
99.7K
Revenue
28.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
blueapron.com vs top market performers
blueapron.com
top retailers
conversion rate vs average order value for blueapron.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

blueapron.com brandsby revenue

1
Logo for ciboloCibolo
2
Logo for méhwaMéhwa
3
Logo for el redeEl Rede

blueapron.com categoriesby revenue

1
Food, Beverages & Tobacco
3
Skillets & Frying Pans
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

blueapron.com channels

Identify top traffic channels that drive growth for blueapron.comand discover how performance of traffic channels has changed over time.

Book a demo

blueapron.com Google Ads spend

Evaluate blueapron.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

blueapron.com devices

Review blueapron.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

blueapron.com top markets

Explore blueapron.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

blueapron.com country & global rank

Assess the ranking of blueapron.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard