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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.4M
Revenue
396.8K
Sessions
5.5-6.0%
Conversion rate
$50-75
Average order value
Online only revenue for tovala.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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tovala.com’s revenueOVER TIME
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Over the past three months, tovala.com revenue has experienced decline of 0.27%, compared to the preceding three months.

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tovala.com revenue decline for last six months
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OVERVIEW
In September 2024, tovala.com in the FOOD AND DRINK industry had online sales revenue of $1,424,297, with a median revenue of $33,157. The conversion rate ranged from 5.50% to 6.00%, compared to a very high rate of 5.68% and a low rate of 2.31% in the same category. The average order value (AOV) for tovala.com was $50-75, with a high AOV of $153 and a low AOV of $35 in the industry. The website received 396,800 sessions, while the highest sessions were recorded at 3,980,541 from boxlunch.com, and the median sessions in the industry were 12,934.
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tovala.com competitors

When comparing tovala.com to its competitors, Tovala falls behind in revenue with $1,424,297 compared to Blue Apron at $6,761,163 and Freshly at $11,531. However, Tovala has a higher conversion rate of 5.50-6.00% than Blue Apron at 3.50-4.00% and Freshly at 4.50-5.00%. In terms of transactions, Tovala sits in the middle with 23,520 transactions, while homecooked.net leads with 430 transactions. Tovala's average order value (AOV) ranges between $50-75, lower than homecooked.net's $125-150 but higher than The Good Kitchen's $25-50. Despite having a smaller revenue and fewer transactions compared to some competitors, Tovala boasts a higher conversion rate and a moderate AOV, positioning it competitively in the meal kit delivery market.

#1 freshly.com
11.5K
Revenue
2.2K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
#2 blueapron.com
6.8M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#3 homecooked.net
57.7K
Revenue
8.7K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#4 fiyo.co.uk
51.6K
Revenue
44.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#5 thegoodkitchen.com
11.2K
Revenue
5.2K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
tovala.com vs top market performers
tovala.com
top retailers
conversion rate vs average order value for tovala.com and its competitors
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tovala.com channels

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tovala.com Google Ads spend

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tovala.com devices

Review tovala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tovala.com top markets

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tovala.com country & global rank

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