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May 2026
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Home/Insights/Retailers/adidas.com.au
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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5.3M
Revenue
May 26
2.7M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Adidas.com.au is a renowned website primarily focused on selling athletic wear, shoes, and accessories. The website offers a wide range of products catering to various sports disciplines, including soccer, running, basketball, and more. It provides customers with a platform to explore and purchase high-quality sports apparel from the celebrated Adidas brand.

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adidas.com.au Annual Revenue and Growth

adidas.com.au's annual sales on its online store amounted to $65.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$65.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
adidas.com.au revenue by year

adidas.com.au's monthly revenueOVER TIME
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Over the past three months, adidas.com.au revenue has experienced decline of 8.2%, compared to the preceding three months.

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adidas.com.au revenue decline for last six months
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OVERVIEW
In May 2026, adidas.com.au generated online sales revenue of $5,272,813, significantly outperforming the FASHION AND APPAREL median of $74,720, while sessions reached 2,689,878 compared to the median of 29,212. With a conversion rate of 2.00-2.50%, adidas is below the industry high of 3.18% but well above the low of 0.72%. The average order value (AOV) stands between $75-100, lower than the category high of $405, but slightly above the low of $80. Notably, shein.com leads the category with substantial figures, including $869,380,784 in revenue and 309,473,559 sessions.
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adidas.com.au competitors

In May 2026, adidas.com.au generated a revenue of $5,272,813 from 55,040 transactions, with sessions totaling 2,689,878. Its average order value (AOV) ranges from $75 to $100 and a conversion rate of 2.00-2.50%. In comparison, adidas.com saw significantly higher figures, earning $74,066,568 from 727,567 transactions and enjoying similar conversion rates. Competitor sportsdirect.com reported $41,413,555 in revenue with a slightly better conversion rate of 2.50-3.00%. footlocker.com achieved $49,900,775 in revenue, but with a lower conversion rate of 1.50-2.00%. Meanwhile, asos.com led with $91,596,950, showcasing the highest AOV between $125-150. Notably, stockx.com surpassed all competitors with $156,205,355 in revenue but had a conversion rate of 1.00-1.50%. Overall, adidas.com.au lags behind its competitors in revenue and transaction volume, but maintains competitive conversion rates.

adidas.com screenshot
#1 adidas.com
74.1M
Revenue
34.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
41.4M
Revenue
19.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#3 footlocker.com
49.9M
Revenue
19.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
endclothing.com screenshot
#4 endclothing.com
52.1M
Revenue
8.8M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
asos.com screenshot
#5 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
adidas.com.au vs top market performers
adidas.com.au
top retailers
conversion rate vs average order value for adidas.com.au and its competitors
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Revenue share by device at adidas.com.au

In May large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries adidas.com.au operates in

adidas.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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adidas.com.au channels

Identify top traffic channels that drive growth for adidas.com.auand discover how performance of traffic channels has changed over time.

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adidas.com.au Google Ads spend

Evaluate adidas.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com.au devices

Review adidas.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com.au top markets

Explore adidas.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com.au country & global rank

Assess the ranking of adidas.com.au among other retailers within its primary country and worldwide.

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