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Jan 2026
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Home/Insights/Retailers/adidas.com.au
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.1M
Revenue
Jan 26
2.6M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Adidas.com.au is a renowned website primarily focused on selling athletic wear, shoes, and accessories. The website offers a wide range of products catering to various sports disciplines, including soccer, running, basketball, and more. It provides customers with a platform to explore and purchase high-quality sports apparel from the celebrated Adidas brand.

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adidas.com.au Annual Revenue and Growth

adidas.com.au's annual sales on its online store amounted to $65.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$65.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
adidas.com.au revenue by year

adidas.com.au's monthly revenueOVER TIME
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Over the past three months, adidas.com.au revenue has experienced growth of 28%, compared to the preceding three months.

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adidas.com.au revenue growth for last six months
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OVERVIEW
In January 2026, adidas.com.au achieved online sales revenue of $3,114,678, significantly surpassing the FASHION AND APPAREL median of $91,806, despite being far behind the market leader, shein.com, at $809,875,018. The site's conversion rate ranged from 1.00-1.50%, below the high industry benchmark of 3.1% but above the low of 0.69%. With an average order value (AOV) between $75-100, adidas.com.au's AOV remains competitive, closely matching the lower end of the market, while the site attracted 2,582,026 sessions, vastly outpacing the median of 38,909 yet still lagging behind shein.com’s impressive 279,580,739 sessions.
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adidas.com.au competitors

In January 2026, adidas.com.au had a revenue of $3,114,678 with 32,628 transactions and 2,582,026 sessions. The average order value (AOV) ranged from $75 to $100, and the conversion rate was between 1.00% and 1.50%. Compared to its competitors, adidas.com.au falls behind in revenue, transactions, and sessions. For example, stockx.com had a revenue of $126,873,832 with 353,696 transactions and 32,062,154 sessions. However, adidas.com.au had a similar AOV and conversion rate to asos.com, which had a revenue of $121,373,839 with 836,627 transactions and 58,321,788 sessions. sportsdirect.com had the highest conversion rate at 2.50% to 3.00%, while stockx.com had the highest AOV at $350 to $375. Despite not leading in revenue, adidas.com.au remains competitive in terms of AOV and conversion rate within its industry.

adidas.com screenshot
#1 adidas.com
43.7M
Revenue
24.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
45.1M
Revenue
21.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
endclothing.com screenshot
#3 endclothing.com
29.5M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
asos.com screenshot
#4 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
stockx.com screenshot
#5 stockx.com
126.9M
Revenue
32.1M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
adidas.com.au vs top market performers
adidas.com.au
top retailers
conversion rate vs average order value for adidas.com.au and its competitors
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Revenue share by device at adidas.com.au

In January large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com.au channels

Identify top traffic channels that drive growth for adidas.com.auand discover how performance of traffic channels has changed over time.

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adidas.com.au Google Ads spend

Evaluate adidas.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com.au devices

Review adidas.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com.au top markets

Explore adidas.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com.au country & global rank

Assess the ranking of adidas.com.au among other retailers within its primary country and worldwide.

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