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Dec 2025
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Home/Insights/Retailers/adidas.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.9M
Revenue
Dec 25
3.3M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Adidas.com.au is a renowned website primarily focused on selling athletic wear, shoes, and accessories. The website offers a wide range of products catering to various sports disciplines, including soccer, running, basketball, and more. It provides customers with a platform to explore and purchase high-quality sports apparel from the celebrated Adidas brand.

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adidas.com.au Annual Revenue and Growth

adidas.com.au's annual sales on its online store amounted to $60.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$60.6M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
adidas.com.au revenue by year

adidas.com.au's monthly revenueOVER TIME
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Over the past three months, adidas.com.au revenue has experienced growth of 47%, compared to the preceding three months.

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adidas.com.au revenue growth for last six months
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OVERVIEW
In December 2025, adidas.com.au achieved online sales revenue of $7,890,626, significantly higher than the FASHION AND APPAREL median of $92,600, although far below industry leader macys.com with $926,839,757. The site’s conversion rate ranged from 2.00-2.50%, slightly below the high benchmark of 3.17% but well above the low of 0.72%. With an average order value (AOV) between $75-100, it aligns with the lower threshold of the sector, which can peak at $389. The site recorded 3,346,662 sessions, greatly exceeding the median of 39,789, but trailing behind shein.com’s 304,519,814 sessions.
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adidas.com.au competitors

In December 2025, adidas.com.au generated a revenue of $7,890,626 from 80,822 transactions and 3,346,662 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, adidas.com.au falls behind in terms of revenue when compared to giants like asos.com with $142,254,322 and stockx.com with $170,493,635. However, adidas.com.au outperforms sportsdirect.com and footlocker.com in terms of conversion rate. footlocker.com has a higher AOV of $125-150 compared to adidas.com.au's $75-100. Overall, adidas.com.au maintains a competitive position in the market, but it may need to focus on increasing revenue and AOV to catch up with top competitors.

adidas.com screenshot
#1 adidas.com
58.5M
Revenue
29.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
54.9M
Revenue
24.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#3 footlocker.com
68.3M
Revenue
30.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
endclothing.com screenshot
#4 endclothing.com
41.7M
Revenue
6.7M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
asos.com screenshot
#5 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.com.au vs top market performers
adidas.com.au
top retailers
conversion rate vs average order value for adidas.com.au and its competitors
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Revenue share by device at adidas.com.au

In December large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com.au channels

Identify top traffic channels that drive growth for adidas.com.auand discover how performance of traffic channels has changed over time.

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adidas.com.au Google Ads spend

Evaluate adidas.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com.au devices

Review adidas.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com.au top markets

Explore adidas.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com.au country & global rank

Assess the ranking of adidas.com.au among other retailers within its primary country and worldwide.

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