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Jul 2025
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Home/Insights/Retailers/adidas.com.au
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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5.3M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Adidas.com.au is a renowned website primarily focused on selling athletic wear, shoes, and accessories. The website offers a wide range of products catering to various sports disciplines, including soccer, running, basketball, and more. It provides customers with a platform to explore and purchase high-quality sports apparel from the celebrated Adidas brand.

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adidas.com.au's revenueOVER TIME
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Over the past three months, adidas.com.au revenue has experienced growth of 78%, compared to the preceding three months.

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adidas.com.au revenue growth for last six months
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OVERVIEW
In July 2025, adidas.com.au in the FASHION AND APPAREL industry generated $5,271,155 in online sales, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. The website had 1,930,510 sessions during the month. Compared to shein.com, the largest online store in the category with $817,680,251 in revenue and 294,721,604 sessions, adidas.com.au's performance metrics were solid but not at the top. The median revenue, conversion rate, AOV, and sessions for the FASHION AND APPAREL industry were $82,875, 2.96%, $402, and 36,317 respectively.
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adidas.com.au competitors

In July 2025, adidas.com.au reported a revenue of $5,271,155 with 47,368 transactions and 1,930,510 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, adidas.com.au falls behind in terms of revenue and sessions, with sportsdirect.com leading the pack with $65,454,660 in revenue and 21,248,851 sessions. However, adidas.com.au outperforms footlocker.com and similar_domain asos.com in terms of conversion rate, coming in second after stockx.com, which has the highest conversion rate at 1.00-1.50%. While adidas.com.au has a competitive AOV range, it still has room for growth in increasing its revenue and sessions to match the performance of its top competitors in the online retail market.

adidas.com screenshot
#1 adidas.com
48.1M
Revenue
26M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
65.5M
Revenue
21.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#3 footlocker.com
40M
Revenue
16M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
endclothing.com screenshot
#4 endclothing.com
34.1M
Revenue
5.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
asos.com screenshot
#5 asos.com
88.7M
Revenue
58.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
adidas.com.au vs top market performers
adidas.com.au
top retailers
conversion rate vs average order value for adidas.com.au and its competitors
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Revenue share by device at adidas.com.au

In July large majority of sales on adidas.com.au, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on adidas.com.au, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com.au channels

Identify top traffic channels that drive growth for adidas.com.auand discover how performance of traffic channels has changed over time.

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adidas.com.au Google Ads spend

Evaluate adidas.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com.au devices

Review adidas.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com.au top markets

Explore adidas.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com.au country & global rank

Assess the ranking of adidas.com.au among other retailers within its primary country and worldwide.

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