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Sep 2025
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Home/Insights/Retailers/adidas.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.3M
Revenue
Sep 25
2.2M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Adidas.com.au is a renowned website primarily focused on selling athletic wear, shoes, and accessories. The website offers a wide range of products catering to various sports disciplines, including soccer, running, basketball, and more. It provides customers with a platform to explore and purchase high-quality sports apparel from the celebrated Adidas brand.

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adidas.com.au Annual Revenue and Growth

adidas.com.au's annual sales on its online store amounted to $60.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$60.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.com.au revenue by year

adidas.com.au's monthly revenueOVER TIME
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Over the past three months, adidas.com.au revenue has experienced decline of 8.4%, compared to the preceding three months.

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adidas.com.au revenue decline for last six months
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OVERVIEW
In September 2025, adidas.com.au generated $5,291,704 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, while achieving a conversion rate between 2.00-2.50%, just below the industry high of 3.2%. With an average order value (AOV) ranging from $75-100, adidas.com.au aligns closely with the sector’s low end, where AOV can reach up to $382. The site attracted 2,224,993 sessions, a stark contrast to industry leader shein.com’s 297,137,690 sessions and well above the median of 34,221. Overall, adidas.com.au exhibits strong revenue performance amidst competitive challenges.
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adidas.com.au competitors

In September 2025, adidas.com.au generated a revenue of $5,291,704 with 54,900 transactions and 2,224,993 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, sportsdirect.com outperformed adidas.com.au with a revenue of $66,049,606 from 838,882 transactions and 19,612,701 sessions, achieving a higher conversion rate of 4.00-4.50%. asos.com also excelled with a revenue of $106,131,166, 757,633 transactions, and 49,719,352 sessions, offering a higher AOV of $125-150. On the other hand, footlocker.com generated $26,200,462 in revenue with 212,098 transactions and 13,036,986 sessions, while stockx.com recorded a revenue of $85,667,839 from 295,681 transactions and 24,589,651 sessions, standing out with a higher AOV of $275-300. Overall, adidas.com.au may need to focus on improving its conversion rate and increasing its revenue to stay competitive in the market.

adidas.com screenshot
#1 adidas.com
44.2M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
66M
Revenue
19.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#3 footlocker.com
26.2M
Revenue
13M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
endclothing.com screenshot
#4 endclothing.com
34.7M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
asos.com screenshot
#5 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.com.au vs top market performers
adidas.com.au
top retailers
conversion rate vs average order value for adidas.com.au and its competitors
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Revenue share by device at adidas.com.au

In September large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com.au channels

Identify top traffic channels that drive growth for adidas.com.auand discover how performance of traffic channels has changed over time.

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adidas.com.au Google Ads spend

Evaluate adidas.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com.au devices

Review adidas.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com.au top markets

Explore adidas.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com.au country & global rank

Assess the ranking of adidas.com.au among other retailers within its primary country and worldwide.

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