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Oct 2025
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Home/Insights/Retailers/adidas.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.6M
Revenue
Oct 25
2.3M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Adidas.com.au is a renowned website primarily focused on selling athletic wear, shoes, and accessories. The website offers a wide range of products catering to various sports disciplines, including soccer, running, basketball, and more. It provides customers with a platform to explore and purchase high-quality sports apparel from the celebrated Adidas brand.

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adidas.com.au Annual Revenue and Growth

adidas.com.au's annual sales on its online store amounted to $60.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$60.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adidas.com.au revenue by year

adidas.com.au's monthly revenueOVER TIME
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Over the past three months, adidas.com.au revenue has experienced decline of 12%, compared to the preceding three months.

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adidas.com.au revenue decline for last six months
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OVERVIEW
In October 2025, adidas.com.au generated online sales revenue of $5,633,173, significantly outperforming the FASHION AND APPAREL median of $80,524, with a conversion rate between 2.50-3.00%, slightly below the industry's high of 3.36%. The average order value (AOV) ranged from $75-100, aligned closely with the lower end of the category but far from the peak AOV of $378. The site attracted 2,284,860 sessions, dwarfed by shein.com’s dominance with 321,650,758 sessions, yet markedly higher than the lifestyle median of 33,163 sessions, indicating a strong engagement within a competitive marketplace.
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adidas.com.au competitors

When comparing adidas.com.au to its competitors in October 2025, adidas.com.au falls behind in terms of revenue, transactions, and sessions. adidas.com.au generated $5,633,173 in revenue from 59,194 transactions and 2,284,860 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.50-3.00%. In contrast, sportsdirect.com leads with $82,736,648 in revenue from 1,039,516 transactions and 24,139,908 sessions, boasting a higher conversion rate of 4.00-4.50%. Similarly, asos.com surpasses adidas.com.au with $127,814,446 in revenue from 903,675 transactions and 54,747,830 sessions, indicating a higher AOV of $125-150. Overall, adidas.com.au may need to focus on increasing its transactions and sessions to better compete with its more successful counterparts in the online retail industry.

adidas.com screenshot
#1 adidas.com
46.4M
Revenue
27.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
82.7M
Revenue
24.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#3 footlocker.com
32.2M
Revenue
13.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
endclothing.com screenshot
#4 endclothing.com
41.9M
Revenue
6.5M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
asos.com screenshot
#5 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.com.au vs top market performers
adidas.com.au
top retailers
conversion rate vs average order value for adidas.com.au and its competitors
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Revenue share by device at adidas.com.au

In October large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.com.au channels

Identify top traffic channels that drive growth for adidas.com.auand discover how performance of traffic channels has changed over time.

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adidas.com.au Google Ads spend

Evaluate adidas.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com.au devices

Review adidas.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com.au top markets

Explore adidas.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com.au country & global rank

Assess the ranking of adidas.com.au among other retailers within its primary country and worldwide.

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