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Jul 2026
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Home/Insights/Retailers/adidas.com.au
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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9.6M
Revenue
Jul 26
3.2M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Adidas.com.au is a renowned website primarily focused on selling athletic wear, shoes, and accessories. The website offers a wide range of products catering to various sports disciplines, including soccer, running, basketball, and more. It provides customers with a platform to explore and purchase high-quality sports apparel from the celebrated Adidas brand.

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adidas.com.au Annual Revenue and Growth

adidas.com.au's annual sales on its online store amounted to $65.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$65.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
adidas.com.au revenue by year

adidas.com.au's monthly revenueOVER TIME
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Over the past three months, adidas.com.au revenue has experienced growth of 127%, compared to the preceding three months.

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adidas.com.au revenue growth for last six months
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OVERVIEW
adidas.com.au performs exceptionally well compared to a typical store in the fashion and apparel category. In July 2026, it achieved $9.6 million in online sales, vastly exceeding the typical store's $71,300. With 3.2 million sessions, adidas.com.au significantly outpaces the usual 28,400 sessions. Its conversion rate of 2.00-2.50% falls within the typical range of 0.66% to 3.1%, and an average order value of $100-125 is comfortably situated within the typical $84 to $403 range for the category.
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adidas.com.au competitors

In July 2026, adidas.com.au significantly trails its competitors in sessions, with only 3.2 million compared to asos.com, which leads with a staggering 70.5 million, leaving a gap of 67.3 million. Revenue-wise, adidas.com.au earned $9.6 million, ranking last among competitors; stockx.com leads with $154.2 million, leaving a difference of $144.6 million. When it comes to transactions, adidas.com.au processed 79,000, again last, while adidas.com processes 966,000, trailing by 887,000. The average order value (AOV) for adidas.com.au falls between $100-125, lower than most competitors, with footlocker.com having the highest AOV at $175-200. Conversion rates for adidas.com.au stand at 2.00-2.50%, tied with adidas.com, but lower than sportsdirect.com, which boasts 3.50-4.00%.

adidas.com screenshot
#1 adidas.com
128.8M
Revenue
47.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
63.2M
Revenue
22.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#3 footlocker.com
82.1M
Revenue
21.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
endclothing.com screenshot
#4 endclothing.com
108.9M
Revenue
16.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
asos.com screenshot
#5 asos.com
94.9M
Revenue
70.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
adidas.com.au vs top market performers
adidas.com.au
top retailers
conversion rate vs average order value for adidas.com.au and its competitors
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Revenue share by device at adidas.com.au

In July large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on adidas.com.au, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries adidas.com.au operates in

adidas.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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adidas.com.au channels

Identify top traffic channels that drive growth for adidas.com.auand discover how performance of traffic channels has changed over time.

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adidas.com.au Google Ads spend

Evaluate adidas.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com.au devices

Review adidas.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com.au top markets

Explore adidas.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com.au country & global rank

Assess the ranking of adidas.com.au among other retailers within its primary country and worldwide.

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