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May 2025
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Home/Insights/Retailers/adidas.com.au
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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6.8M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Adidas.com.au is a renowned website primarily focused on selling athletic wear, shoes, and accessories. The website offers a wide range of products catering to various sports disciplines, including soccer, running, basketball, and more. It provides customers with a platform to explore and purchase high-quality sports apparel from the celebrated Adidas brand.

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adidas.com.au's revenueOVER TIME
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Over the past three months, adidas.com.au revenue has experienced growth of 38%, compared to the preceding three months.

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adidas.com.au revenue growth for last six months
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OVERVIEW
adidas.com.au's performance metrics for May 2025: revenue $6,805,617 (median $81,783), conversion rate 2.50-3.00% (high 3.09%, low 0.67%), AOV $100-125 (high $415, low $82), sessions 2,301,006 (highest 224,142,058 at shein.com, median 33,223) in the FASHION AND APPAREL industry.
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adidas.com.au competitors

In May 2025, adidas.com.au generated $6,805,617 in revenue from 63,667 transactions with 2,301,006 sessions. With an average order value (AOV) ranging between $100-125, they maintained a conversion rate of 2.50-3.00%. In comparison, asos.com led the pack with $99,695,645 in revenue from 674,560 transactions and 60,493,121 sessions, boasting a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. sportsdirect.com excelled in conversion rate at 3.50-4.00% with $72,358,613 in revenue, footlocker.com had a similar AOV range as adidas.com.au but a slightly lower conversion rate, while stockx.com had the highest revenue of $110,289,595 with a significantly higher AOV of $300-325 but a lower conversion rate. Despite strong competition, adidas.com.au held its ground with a balance of revenue, transactions, and conversion rate within the range of its competitors.

adidas.com screenshot
#1 adidas.com
49.1M
Revenue
22.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#2 sportsdirect.com
72.4M
Revenue
23.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
footlocker.com screenshot
#3 footlocker.com
35.9M
Revenue
13.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
endclothing.com screenshot
#4 endclothing.com
28.3M
Revenue
4.7M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
asos.com screenshot
#5 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
adidas.com.au vs top market performers
adidas.com.au
top retailers
conversion rate vs average order value for adidas.com.au and its competitors
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Revenue share by device at adidas.com.au

In May large majority of sales on adidas.com.au, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on adidas.com.au, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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adidas.com.au channels

Identify top traffic channels that drive growth for adidas.com.auand discover how performance of traffic channels has changed over time.

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adidas.com.au Google Ads spend

Evaluate adidas.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com.au devices

Review adidas.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com.au top markets

Explore adidas.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com.au country & global rank

Assess the ranking of adidas.com.au among other retailers within its primary country and worldwide.

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