Home/Insights/Social platform market shareDec, 2023 - Sep, 2024
United States

Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

58%
Facebook
14%
Instagram
13%
Tiktok
8.5%
Snapchat
5.6%
Youtube

Sessions share over time by social platform

Share of sessions in % from Dec, 2023 to Sep, 2024
Facebook
Instagram
Tiktok
Snapchat
Youtube

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Conversion rate by social platform

The conversion rate by social platform

1.5%
Instagram
1.1%
Youtube
1%
Facebook
1%
Tiktok
0.89%
Snapchat

Conversion rate over time by social platform

Conversion rate from Dec, 2023 to Sep, 2024
Instagram
Youtube
Facebook
Tiktok
Snapchat

Average order value by social platform

The average order value by social platform

$72
Facebook
$55
Youtube
$51
Instagram
$44
Snapchat
$39
Tiktok

Average order value by social platform

Absolute values in $ from Dec, 2023 to Sep, 2024
Facebook
Youtube
Instagram
Snapchat
Tiktok


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