Home/Insights/Social platform market shareMar, 2024 - Feb, 2025
United States

Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

66%
Facebook
14%
Youtube
13%
Instagram
7.6%
Tiktok

Sessions share over time by social platform

Share of sessions in % from Mar, 2024 to Feb, 2025
Facebook
Youtube
Instagram
Tiktok

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Conversion rate by social platform

The conversion rate by social platform

1.4%
Instagram
1%
Facebook
0.84%
Youtube
0.71%
Tiktok

Conversion rate over time by social platform

Conversion rate from Mar, 2024 to Feb, 2025
Instagram
Facebook
Youtube
Tiktok

Average order value by social platform

The average order value by social platform

$73
Facebook
$59
Instagram
$47
Youtube
$45
Tiktok

Average order value by social platform

Absolute values in $ from Mar, 2024 to Feb, 2025
Facebook
Instagram
Youtube
Tiktok


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