Home/Insights/Marketing channel market shareAug, 2024 - Jul, 2025
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

44%
Paid Search
28%
Organic Search
14%
Direct
8.7%
Social
4.6%
Email
0.99%
Other

Sessions share over time by channels

Share of sessions in % from Aug, 2024 to Jul, 2025
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

5%
Affiliates
3.5%
Direct
2.5%
Paid Search
2.2%
Email
1.8%
Display
2%
Other

Conversion rate over time by channels

Conversion rate from Aug, 2024 to Jul, 2025
Affiliates
Direct
Paid Search
Email
Display
Other

Average order value by channels

The average order value by channels

$196
Display
$163
Paid Search
$158
Email
$155
Organic Search
$149
Direct
$233
Other

Average order value by channels

Absolute values in $ from Aug, 2024 to Jul, 2025
Display
Paid Search
Email
Organic Search
Direct
Other


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