Home/Insights/Marketing channel market shareSep, 2023 - Aug, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

50%
Direct
32%
Paid Search
13%
Organic Search
2.7%
Social
1.7%
Email
1.4%
Other

Sessions share over time by channels

Share of sessions in % from Sep, 2023 to Aug, 2024
Direct
Paid Search
Organic Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

4.2%
Direct
4.2%
Affiliates
2.7%
Organic Search
2.5%
Paid Search
1.8%
Email
1.9%
Other

Conversion rate over time by channels

Conversion rate from Sep, 2023 to Aug, 2024
Direct
Affiliates
Organic Search
Paid Search
Email
Other

Average order value by channels

The average order value by channels

$185
Email
$137
Organic Search
$133
Social
$122
Paid Search
$116
Direct
$203
Other

Average order value by channels

Absolute values in $ from Sep, 2023 to Aug, 2024
Email
Organic Search
Social
Paid Search
Direct
Other


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