Home/Insights/Marketing channel market shareDec, 2023 - Sep, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

48%
Paid Search
25%
Organic Search
13%
Direct
6.5%
Social
5.6%
Email
1.9%
Other

Sessions share over time by channels

Share of sessions in % from Dec, 2023 to Sep, 2024
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

3.7%
Direct
3.5%
Affiliates
3.1%
Email
2.9%
Paid Search
1.4%
Organic Search
1.8%
Other

Conversion rate over time by channels

Conversion rate from Dec, 2023 to Sep, 2024
Direct
Affiliates
Email
Paid Search
Organic Search
Other

Average order value by channels

The average order value by channels

$113
Organic Search
$111
Direct
$111
Email
$110
Affiliates
$103
Paid Search
$190
Other

Average order value by channels

Absolute values in $ from Dec, 2023 to Sep, 2024
Organic Search
Direct
Email
Affiliates
Paid Search
Other


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