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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

42%
Organic Search
35%
Paid Search
18%
Direct
3.3%
Social
2%
Email

Sessions share over time by channels

Share of sessions in % from May, 2024 to Feb, 2025
Organic Search
Paid Search
Direct
Social
Email

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Conversion rate by channels

The conversion rate by channels

1.7%
Email
1%
Direct
0.94%
Paid Search
0.67%
Social
0.44%
Organic Search

Conversion rate over time by channels

Conversion rate from May, 2024 to Feb, 2025
Email
Direct
Paid Search
Social
Organic Search

Average order value by channels

The average order value by channels

$212
Paid Search
$175
Email
$159
Social
$150
Direct
$143
Organic Search

Average order value by channels

Absolute values in $ from May, 2024 to Feb, 2025
Paid Search
Email
Social
Direct
Organic Search


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