Home/Insights/Marketing channel market shareOct, 2025 - Apr, 2026
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

47%
Organic Search
25%
Paid Search
18%
Direct
4%
Display
3.6%
Social
2.5%
Other

Sessions share over time by channels

Share of sessions in % from Oct, 2025 to Apr, 2026
Organic Search
Paid Search
Direct
Display
Social
Other

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Conversion rate by channels

The conversion rate by channels

2.5%
Email
1.4%
Paid Search
1.2%
Social
0.97%
Direct
0.5%
Organic Search
0.23%
Other

Conversion rate over time by channels

Conversion rate from Oct, 2025 to Apr, 2026
Email
Paid Search
Social
Direct
Organic Search
Other

Average order value by channels

The average order value by channels

$217
Display
$169
Paid Search
$121
Direct
$113
Email
$103
Organic Search
$78
Other

Average order value by channels

Absolute values in $ from Oct, 2025 to Apr, 2026
Display
Paid Search
Direct
Email
Organic Search
Other


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