Home/Insights/Social platform market shareMay, 2024 - Feb, 2025
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Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

80%
Facebook
20%
Instagram

Sessions share over time by social platform

Share of sessions in % from May, 2024 to Feb, 2025
Facebook
Instagram

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Conversion rate by social platform

The conversion rate by social platform

0.8%
Instagram
0.14%
Facebook

Conversion rate over time by social platform

Conversion rate from May, 2024 to Feb, 2025
Instagram
Facebook

Average order value by social platform

The average order value by social platform

$291
Facebook
$52
Instagram

Average order value by social platform

Absolute values in $ from May, 2024 to Feb, 2025
Facebook
Instagram


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