Home/Insights/Internet users by ageOct, 2025 - Apr, 2026
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
35-44
25%
25-34
21%
45-54
11%
18-24
9%
55-64
6%
Other

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
35-44
25-34
45-54
18-24
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1%
25-34
0.97%
18-24
0.92%
35-44
0.86%
45-54
0.85%
55-64
0.63%
Other

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
25-34
18-24
35-44
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$160
55-64
$159
65+
$155
18-24
$143
35-44
$138
25-34
$138
Other

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
55-64
65+
18-24
35-44
25-34
Other


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