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Internet users by age
This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by users’ age
The share of traffic by users’ age
30%
25-34
27%
35-44
21%
45-54
14%
18-24
7.8%
55-64
Sessions share over time by users’ age
Share of sessions in % from May, 2024 to Feb, 2025
25-34
35-44
45-54
18-24
55-64
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