Home/Insights/Internet users by genderNov, 2023 - Sep, 2024
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Internet users by gender

This report analyzes traffic from users across different genders and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by gender

Traffic share by users’ gender

The share of traffic by users’ gender

64%
Female
36%
Male

Sessions share over time by users’ gender

Share of sessions in % from Nov, 2023 to Sep, 2024
Female
Male

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Conversion rate by users’ gender

The conversion rate by users’ gender

7%
Female
6.7%
Male

Conversion rate over time by users’ gender

Conversion rate from Nov, 2023 to Sep, 2024
Female
Male

Average order value by users’ gender

The average order value by users’ gender

$133
Female
$115
Male

Average order value by users’ gender

Absolute values in $ from Nov, 2023 to Sep, 2024
Female
Male


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