Home/Insights/Social platform market shareSep, 2023 - Aug, 2024
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Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

82%
Facebook
15%
Instagram
3.6%
Whatsapp

Sessions share over time by social platform

Share of sessions in % from Sep, 2023 to Aug, 2024
Facebook
Instagram
Whatsapp

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Conversion rate by social platform

The conversion rate by social platform

2%
Whatsapp
0.93%
Instagram
0.52%
Facebook

Conversion rate over time by social platform

Conversion rate from Sep, 2023 to Aug, 2024
Whatsapp
Instagram
Facebook

Average order value by social platform

The average order value by social platform

$157
Whatsapp
$68
Instagram
$66
Facebook

Average order value by social platform

Absolute values in $ from Sep, 2023 to Aug, 2024
Whatsapp
Instagram
Facebook


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