Home/Insights/Internet users by genderSep, 2023 - Aug, 2024
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Internet users by gender

This report analyzes traffic from users across different genders and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by gender

Traffic share by users’ gender

The share of traffic by users’ gender

63%
Female
37%
Male

Sessions share over time by users’ gender

Share of sessions in % from Sep, 2023 to Aug, 2024
Female
Male

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Conversion rate by users’ gender

The conversion rate by users’ gender

2%
Female
1.9%
Male

Conversion rate over time by users’ gender

Conversion rate from Sep, 2023 to Aug, 2024
Female
Male

Average order value by users’ gender

The average order value by users’ gender

$141
Male
$120
Female

Average order value by users’ gender

Absolute values in $ from Sep, 2023 to Aug, 2024
Male
Female


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