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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
55-64
25%
45-54
22%
65+
16%
25-34
9.6%
35-44

Sessions share over time by users’ age

Share of sessions in % from May, 2025 to Apr, 2026
55-64
45-54
65+
25-34
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

1.2%
65+
1.1%
55-64
1.1%
45-54
1.1%
25-34
1.1%
35-44

Conversion rate over time by users’ age

Conversion rate from May, 2025 to Apr, 2026
65+
55-64
45-54
25-34
35-44

Average order value by users’ age

The average order value by users’ age

$200
45-54
$195
35-44
$190
55-64
$189
65+
$183
25-34

Average order value by users’ age

Absolute values in $ from May, 2025 to Apr, 2026
45-54
35-44
55-64
65+
25-34


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