Home/Insights/Internet users by genderAug, 2024 - Jul, 2025
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Internet users by gender

This report analyzes traffic from users across different genders and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by gender

Traffic share by users’ gender

The share of traffic by users’ gender

53%
Male
47%
Female

Sessions share over time by users’ gender

Share of sessions in % from Aug, 2024 to Jul, 2025
Male
Female

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Conversion rate by users’ gender

The conversion rate by users’ gender

0.64%
Male
0.48%
Female

Conversion rate over time by users’ gender

Conversion rate from Aug, 2024 to Jul, 2025
Male
Female

Average order value by users’ gender

The average order value by users’ gender

$96
Male
$84
Female

Average order value by users’ gender

Absolute values in $ from Aug, 2024 to Jul, 2025
Male
Female


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