visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
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visiondirect.com.au Annual Revenue and Growth
visiondirect.com.au's annual sales on its online store amounted to $8.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
visiondirect.com.au's monthly revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced decline of 23%, compared to the preceding three months.
visiondirect.com.au competitors
As of June 2026, visiondirect.com.au generated a revenue of $429,658 from 1,851 transactions across 224,023 sessions, with an average order value (AOV) between $225 and $250 and a conversion rate of 0.50-1.00%. In comparison, 1001optical.com.au struggled significantly, earning only $400 from just 2 transactions, but managed a higher conversion rate of 1.50-2.00%. Major competitors like sunglasshut.com and eyebuydirect.com dominate the market with revenues of $10,714,119 and $24,507,807 respectively, each boasting a higher conversion rate between 1.00-3.00%. ray-ban.com and framesdirect.com also outshine visiondirect.com.au with revenues exceeding $36 million and $2 million respectively. Despite a competitive AOV of $225-250, visiondirect.com.au's lower conversion rate indicates challenges in attracting and converting visitors compared to its high-performing competitors.
Revenue share by device at visiondirect.com.au
In June large majority of sales on visiondirect.com.au, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries visiondirect.com.au operates in
visiondirect.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
