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Sep 2024
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Home/Insights/Retailers/visiondirect.com.au
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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680.9K
Revenue
294.1K
Sessions
1.0-1.5%
Conversion rate
$200-225
Average order value
Online only revenue for visiondirect.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: AUSTRALIA
  • Website category: LUXURY

VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.

visiondirect.com.au’s revenueOVER TIME
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Over the past three months, visiondirect.com.au revenue has experienced growth of 47%, compared to the preceding three months.

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visiondirect.com.au revenue growth for last six months
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OVERVIEW
In September 2024, visiondirect.com.au, in the LUXURY industry, had online sales revenue of $680,931, a conversion rate of 1.00-1.50%, an AOV of $200-225, and 294,051 sessions. Compared to the industry median revenue of $97,062, a high AOV of $1,003, a high conversion rate of 2.91%, and a high number of sessions at 12,914,548 from pandora.net, visiondirect.com.au is performing above average in revenue, but below average in conversion rate and sessions.
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visiondirect.com.au competitors

When comparing visiondirect.com.au to its competitors, it is evident that visiondirect.com.au falls behind in terms of revenue. With a revenue of $680,931, visiondirect.com.au lags significantly behind eyebuydirect.com, which leads the pack with $29,157,039 in revenue. In terms of transactions, visiondirect.com.au also trails behind, with 3,254 transactions compared to eyebuydirect.com's 237,805 transactions. However, visiondirect.com.au does have a competitive average order value (AOV) of $200-225, putting it on par with other competitors like framesdirect.com and ray-ban.com. Additionally, visiondirect.com.au and sunglasshut.com share the same conversion rate of 1.00-1.50, indicating a similar level of success in turning sessions into transactions. Despite its lower revenue and transaction numbers, visiondirect.com.au holds its own in terms of AOV and conversion rate among its competitors.

#1 1001optical.com.au
1.9K
Revenue
456.8
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#2 sunglasshut.com
8.1M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#3 eyebuydirect.com
29.2M
Revenue
5.1M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
#4 ray-ban.com
23.1M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#5 framesdirect.com
2.5M
Revenue
457.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
visiondirect.com.au vs top market performers
visiondirect.com.au
top retailers
conversion rate vs average order value for visiondirect.com.au and its competitors
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visiondirect.com.au brandsby revenue

visiondirect.com.au categoriesby revenue

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brands overtime comparison

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visiondirect.com.au channels

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visiondirect.com.au Google Ads spend

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visiondirect.com.au devices

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visiondirect.com.au top markets

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visiondirect.com.au country & global rank

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