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May 2024
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Home/Insights/Retailers/visiondirect.com.au
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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393.7K
Revenue
206.1K
Sessions
0.5-1.0%
Conversion rate
$225-250
Average order value
Online only revenue for visiondirect.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: AUSTRALIA
  • Website category: LUXURY

VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.

visiondirect.com.au’s revenueOVER TIME
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Over the past three months, visiondirect.com.au revenue has experienced decline of 18%, compared to the preceding three months.

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visiondirect.com.au revenue decline for last six months
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OVERVIEW
In May 2024, visiondirect.com.au in the LUXURY industry had online sales revenue of $393,699 (median: $140,616) with a conversion rate of 0.50-1.00% (high: 2.56%, low: 0.4%) and an average order value of $225-250 (high: $984, low: $79) from 206,140 sessions (median: 43,406). The largest store in this category was brilliantearth.com with $80,170,031 in revenue and the most sessions came from pandora.net at 22,299,707.
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visiondirect.com.au competitors

visiondirect.com.au, with a revenue of 393,699 AUD from 1,745 transactions and 206,140 sessions in May 2024, faces tough competition in the online eyewear market. eyebuydirect.com leads with a significant revenue of 23,911,191 AUD from 194,765 transactions and 5,810,853 sessions, boasting a high conversion rate of 3.00-3.50%. framesdirect.com follows with a revenue of 3,074,602 AUD from 18,058 transactions and 583,405 sessions, also showing a strong conversion rate of 3.00-3.50%. sunglasshut.com and ray-ban.com both outperform visiondirect.com.au in terms of revenue and sessions, with sunglasshut.com having the highest Average Order Value (AOV) of 275-300 AUD. Even 1001optical.com.au, with a much lower revenue, has a higher conversion rate than visiondirect.com.au. visiondirect.com.au may need to focus on increasing its sessions and conversion rate to stay competitive in the market.

#1 1001optical.com.au
3.6K
Revenue
1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#2 sunglasshut.com
13.9M
Revenue
3.7M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#3 eyebuydirect.com
23.9M
Revenue
5.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 ray-ban.com
38.1M
Revenue
12.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#5 framesdirect.com
3.1M
Revenue
583.4K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
visiondirect.com.au vs top market performers
visiondirect.com.au
top retailers
conversion rate vs average order value for visiondirect.com.au and its competitors
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visiondirect.com.au brandsby revenue

visiondirect.com.au categoriesby revenue

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brands overtime comparison

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visiondirect.com.au channels

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visiondirect.com.au Google Ads spend

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visiondirect.com.au devices

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visiondirect.com.au top markets

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visiondirect.com.au country & global rank

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