visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
GRIPS CUSTOMERS & RESEARCH PARTNERS
visiondirect.com.au Annual Revenue and Growth
visiondirect.com.au's annual sales on its online store amounted to $8.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
visiondirect.com.au's monthly revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced decline of 28%, compared to the preceding three months.
visiondirect.com.au competitors
In July 2026, visiondirect.com.au stands out with a comparatively strong average order value (AOV) of $225-250, matching competitors like sunglasshut.com. However, it ranks 5th out of 6 in revenue, generating $490,000, significantly trailing ray-ban.com by $36.6 million. In terms of transactions, visiondirect.com.au again falls behind, with only 2,108 compared to ray-ban.com’s 236,000, showing a gap of 234,000 transactions. visiondirect.com.au also lags in sessions, recording 259,000 versus ray-ban.com’s 15.4 million, highlighting a notable gap in user engagement. While its conversion rate of 0.50-1.00% aligns with sunglasshut.com, it pales in comparison to eyebuydirect.com, which boasts a much stronger conversion rate of 3.00-3.50%. Overall, visiondirect.com.au faces significant challenges against its more dominant competitors.
Revenue share by device at visiondirect.com.au
In July large majority of sales on visiondirect.com.au, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries visiondirect.com.au operates in
visiondirect.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
