visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
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visiondirect.com.au Annual Revenue and Growth
visiondirect.com.au's annual sales on its online store amounted to $7.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
visiondirect.com.au's monthly revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced growth of 0.95%, compared to the preceding three months.
visiondirect.com.au competitors
In September 2025, when comparing visiondirect.com.au to its competitors, some interesting insights emerge. visiondirect.com.au generated a revenue of $529,127 from 2,379 transactions with 298,477 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00. In contrast, 1001optical.com.au had a lower revenue of $6,328 from 35 transactions and 1,836 sessions, with an AOV of $175-200 and a conversion rate of 1.50-2.00. sunglasshut.com excelled with a revenue of $5,985,333 from 25,602 transactions and 2,591,381 sessions, showcasing an AOV of $225-250 and a conversion rate of 0.50-1.00. eyebuydirect.com and ray-ban.com surpassed visiondirect.com.au in revenue and transactions, while framesdirect.com fell slightly below in revenue and transactions but had a higher conversion rate.
Revenue share by device at visiondirect.com.au
In September large majority of sales on visiondirect.com.au, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
