visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
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visiondirect.com.au Annual Revenue and Growth
visiondirect.com.au's annual sales on its online store amounted to $8.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
visiondirect.com.au's monthly revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced decline of 8.6%, compared to the preceding three months.
visiondirect.com.au competitors
In March 2026, visiondirect.com.au generated a revenue of $801,709 with 3,769 transactions and 310,657 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. In comparison, Sunglass Hut (sunglasshut.com) recorded a significantly higher revenue of $9,943,431 with 42,186 transactions and 2,873,860 sessions, with a similar AOV range of $225-250 and a comparable conversion rate of 1.00-1.50%. eyebuydirect.com outperformed both with a staggering revenue of $31,298,312, 247,723 transactions, and 6,082,731 sessions, featuring a lower AOV of $125-150 but a higher conversion rate of 4.00-4.50%. Ray-Ban (ray-ban.com) fell in between with $23,949,510 revenue, 150,041 transactions, 10,362,872 sessions, an AOV of $150-175, and a conversion rate of 1.00-1.50%. framesdirect.com had a revenue of $3,679,464, 21,815 transactions, 718,060 sessions, an AOV of $150-175, and a conversion rate of 3.00-3.50%.
Revenue share by device at visiondirect.com.au
In March large majority of sales on visiondirect.com.au, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
