visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
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visiondirect.com.au Annual Revenue and Growth
visiondirect.com.au's annual sales on its online store amounted to $8.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.
visiondirect.com.au's monthly revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced decline of 19%, compared to the preceding three months.
visiondirect.com.au competitors
In September 2026, visiondirect.com.au excels with an average order value (AOV) of $225-250, which is competitive within its market segment. However, it trails behind competitors like eyebuydirect.com, which boasts revenue of $26.7 million and leads with a conversion rate of 3.50-4.00%. While visiondirect.com.au achieved $550,000 in revenue from 2,427 transactions across 304,000 sessions, it ranks fifth in revenue and transactions compared to its rivals. Notably, it shares a similar AOV with 1001optical.com.au, which stands at $200-225, but visiondirect.com.au's conversion rate of 0.50-1.00% is outperformed by several competitors, including framesdirect.com at 2.00-2.50%. In terms of sessions, visiondirect.com.au trails significantly behind ray-ban.com, which leads with 13.4 million sessions, highlighting the competitive landscape it faces.
Revenue share by device at visiondirect.com.au
In September large majority of sales on visiondirect.com.au, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries visiondirect.com.au operates in
visiondirect.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
