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May 2025
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Home/Insights/Retailers/visiondirect.com.au
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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555.2K
Revenue
237.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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  • Main country of store: AUSTRALIA
  • Website category: LUXURY

VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.

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visiondirect.com.au's revenueOVER TIME
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Over the past three months, visiondirect.com.au revenue has experienced decline of 22%, compared to the preceding three months.

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visiondirect.com.au revenue decline for last six months
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OVERVIEW
In May 2025, visiondirect.com.au, a LUXURY website, had a revenue of $555,196, conversion rate of 0.50-1.00%, and an AOV of $225-250. The largest revenue in the category was $88,988,015 from chrono24.com, highest conversion rate was 2.81%, and highest AOV was $1,008. The website had 237,328 sessions, with the highest being 15,949,662 on pandora.net and a median of 26,443 sessions in the category.
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visiondirect.com.au competitors

In May 2025, visiondirect.com.au is a competitive player in the online eyewear market, with a revenue of $555,196 from 2,259 transactions and 237,328 sessions. The average order value (AOV) ranges from $225 to $250, with a conversion rate of 0.50% to 1.00%. Compared to its competitors, visiondirect.com.au falls behind in terms of revenue and transactions but excels in conversion rate and AOV. eyebuydirect.com leads the pack with a revenue of $20,754,157 from 158,400 transactions and 4,558,180 sessions, with an AOV of $125 to $150 and a conversion rate of 3.00% to 3.50%. While visiondirect.com.au may not have the highest revenue or transactions, its strong AOV and conversion rate indicate a solid customer base and potential for growth in the future.

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visiondirect.com.au vs top market performers
visiondirect.com.au
top retailers
conversion rate vs average order value for visiondirect.com.au and its competitors
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Revenue share by device at visiondirect.com.au

In May large majority of sales on visiondirect.com.au, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

In May large majority of sales on visiondirect.com.au, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.
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brands overtime comparison

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visiondirect.com.au channels

Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.

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visiondirect.com.au Google Ads spend

Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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visiondirect.com.au devices

Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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visiondirect.com.au top markets

Explore visiondirect.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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visiondirect.com.au country & global rank

Assess the ranking of visiondirect.com.au among other retailers within its primary country and worldwide.

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