visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
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visiondirect.com.au's revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced decline of 6.2%, compared to the preceding three months.
visiondirect.com.au competitors
In July 2025, visiondirect.com.au, with a revenue of 576,672 AUD, 2,411 transactions, and 344,590 sessions, falls slightly behind some of its competitors in terms of revenue and transactions. For instance, eyebuydirect.com leads in revenue with 19,266,178 AUD and 152,610 transactions, while ray-ban.com boasts the highest number of sessions at 14,201,952. However, Vision Direct's Average Order Value (AOV) of 225-250 AUD is competitive with sunglasshut.com and framesdirect.com. Moreover, its conversion rate of 0.50-1.00% aligns with sunglasshut.com and ray-ban.com. Overall, while visiondirect.com.au may not lead in all metrics compared to its competitors like eyebuydirect.com and ray-ban.com, it holds its ground and remains a strong player in the online eyewear industry in July 2025.
Revenue share by device at visiondirect.com.au
In July large majority of sales on visiondirect.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
