visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
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visiondirect.com.au Annual Revenue and Growth
visiondirect.com.au's annual sales on its online store amounted to $8.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
visiondirect.com.au's monthly revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced decline of 17%, compared to the preceding three months.
visiondirect.com.au competitors
In April 2026, visiondirect.com.au generated a revenue of $735,983 from 3,311 transactions and 282,568 sessions, with an average order value (AOV) between $200-225 and a conversion rate of 1.00-1.50%. In contrast, eyeglass retailers like eyebuydirect.com achieved a significant revenue of $29,832,307 with 219,840 transactions and over 6 million sessions, showcasing a higher conversion rate of 3.50-4.00%. sunglasshut.com also outperformed visiondirect.com.au, earning $10,113,517 with an AOV of $225-250 from 41,843 transactions over 3 million sessions. ray-ban.com, despite a lower AOV of $150-175, still surpassed visiondirect.com.au with $25,786,988 in revenue. Lastly, framesdirect.com posted $3,058,769 in revenue with a conversion rate of 2.50-3.00%, indicating stronger performance in the competitive eyewear market compared to visiondirect.com.au.
Revenue share by device at visiondirect.com.au
In April large majority of sales on visiondirect.com.au, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
