visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
GRIPS CUSTOMERS & RESEARCH PARTNERS
visiondirect.com.au Annual Revenue and Growth
visiondirect.com.au's annual sales on its online store amounted to $8.1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
visiondirect.com.au's monthly revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced decline of 11%, compared to the preceding three months.
visiondirect.com.au competitors
In May 2026, visiondirect.com.au generated $725,162 in revenue from 3,117 transactions across 223,245 sessions, achieving an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. Comparatively, eybuydirect.com earned $23,847,068 with 175,178 transactions and an AOV of $125-150, boasting a higher conversion rate of 2.50-3.00%. Meanwhile, ray-ban.com and sunglasshut.com outperformed in revenue as well, with $38,092,602 and $10,494,855, respectively, and AOVs within similar ranges to visiondirect.com.au. Notably, 1001optical.com.au fell short with just $317 in revenue and a mere 2 transactions. Overall, visiondirect.com.au maintains a strong position against smaller competitors but is significantly outmatched by larger brands like eybuydirect.com and ray-ban.com in both revenue and transaction volume.
Revenue share by device at visiondirect.com.au
In May large majority of sales on visiondirect.com.au, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries visiondirect.com.au operates in
visiondirect.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
