visiondirect.com.au
VisionDirect.com.au is a website that offers a wide range of eyewear products. They provide prescription eyeglasses, sunglasses, as well as contact lenses. With a vast selection of brands and styles available, customers can purchase quality eyewear online and enjoy affordable prices. Shipping services are also provided.
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visiondirect.com.au Annual Revenue and Growth
visiondirect.com.au's annual sales on its online store amounted to $7.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
visiondirect.com.au's monthly revenueOVER TIME
Over the past three months, visiondirect.com.au revenue has experienced growth of 60%, compared to the preceding three months.
visiondirect.com.au competitors
In December 2025, visiondirect.com.au reported a revenue of $894,047 with 4,221 transactions and 398,541 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. When comparing these metrics to its competitors, visiondirect.com.au lags behind in revenue compared to ray-ban.com ($32,292,980) and eyebuydirect.com ($28,674,071). However, visiondirect.com.au outperforms Sunglass Hut in terms of conversion rate (1.00-1.50% vs 0.50-1.00%) and has a higher AOV compared to both eyebuydirect.com and framesdirect.com. While visiondirect.com.au may not be the leader in revenue among its competitors, its strong conversion rate and higher AOV suggest that it is effectively targeting a more qualified customer base with higher-value transactions.
Revenue share by device at visiondirect.com.au
In December large majority of sales on visiondirect.com.au, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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visiondirect.com.au channels
Identify top traffic channels that drive growth for visiondirect.com.auand discover how performance of traffic channels has changed over time.
visiondirect.com.au Google Ads spend
Evaluate visiondirect.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
visiondirect.com.au devices
Review visiondirect.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
