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Oct 2025
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Home/Insights/Retailers/viktor-rolf.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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447.6K
Revenue
Oct 25
176.2K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren.

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viktor-rolf.com's monthly revenueOVER TIME
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Over the past three months, viktor-rolf.com revenue has experienced growth of 2.8%, compared to the preceding three months.

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viktor-rolf.com revenue growth for last six months
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OVERVIEW
In October 2025, viktor-rolf.com achieved impressive online sales revenue of $447,642, significantly surpassing the FASHION AND APPAREL median of $80,524, though still far behind market leader shein.com at $977,396,912. With a conversion rate between 1.50-2.00%, viktor-rolf.com remains competitive but below the high benchmark of 3.36%. Its average order value (AOV) ranges from $125-150, aligning with industry standards yet below the peak of $378. Additionally, the site attracted 176,194 sessions, well above the median of 33,163, but still trailing the top competitor, shein.com, with a staggering 321,650,758 sessions.
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viktor-rolf.com competitors

In October 2025, viktor-rolf.com generated a revenue of $447,642 with 3,091 transactions and 176,194 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, bloomperfume.co.uk had a revenue of $225,496 with 1,097 transactions and 52,417 sessions, a higher AOV of $200-225, and a similar conversion rate of 2.00-2.50%. On the other hand, theperfumeshop.com outperformed viktor-rolf.com significantly with a revenue of $6,878,716 from 127,876 transactions and 2,455,947 sessions, despite having a lower AOV of $50-75, but a higher conversion rate of 5.00-5.50%. Overall, viktor-rolf.com falls behind in terms of revenue and sessions compared to its competitors, with room for improvement in both AOV and conversion rate to better compete in the market.

bloomperfume.co.uk screenshot
#1 bloomperfume.co.uk
225.5K
Revenue
52.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
6.9M
Revenue
2.5M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
decantboutique.com screenshot
#3 decantboutique.com
19.8K
Revenue
17.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
microperfumes.com screenshot
#4 microperfumes.com
28.2M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
236K
Revenue
266.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
viktor-rolf.com vs top market performers
viktor-rolf.com
top retailers
conversion rate vs average order value for viktor-rolf.com and its competitors
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Revenue share by device at viktor-rolf.com

In October large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktor-rolf.com channels

Identify top traffic channels that drive growth for viktor-rolf.comand discover how performance of traffic channels has changed over time.

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viktor-rolf.com Google Ads spend

Evaluate viktor-rolf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktor-rolf.com devices

Review viktor-rolf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktor-rolf.com top markets

Explore viktor-rolf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktor-rolf.com country & global rank

Assess the ranking of viktor-rolf.com among other retailers within its primary country and worldwide.

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