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Jul 2025
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Home/Insights/Retailers/viktor-rolf.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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329.2K
Revenue
209.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren.

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viktor-rolf.com's revenueOVER TIME
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Over the past three months, viktor-rolf.com revenue has experienced decline of 10%, compared to the preceding three months.

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viktor-rolf.com revenue decline for last six months
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OVERVIEW
In July 2025, viktor-rolf.com, a FASHION AND APPAREL industry website, generated $329,158 in online sales with a conversion rate of 1.00-1.50% and an AOV of $150-175. With 209,522 sessions, it falls below the highest store, shein.com, with 294,721,604 sessions. Compared to the median revenue of $82,875, viktor-rolf.com outperforms with its revenue. However, it lags behind shein.com's revenue of $817,680,251. In terms of conversion rate and AOV, viktor-rolf.com is within the average range, although there is room for improvement to reach the high benchmarks of 2.96% and $402, respectively.
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viktor-rolf.com competitors

In July 2025, viktor-rolf.com generated a revenue of $329,158 from 2,112 transactions and 209,522 sessions with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, bloomperfume.co.uk had a revenue of $206,703 from 978 transactions and 68,694 sessions with an AOV of $200-225 and a similar conversion rate. theperfumeshop.com outperformed all with a revenue of $4,501,815 from 73,342 transactions and 2,067,176 sessions, but had a lower AOV of $50-75, but a higher conversion rate of 3.50-4.00%. decantboutique.com had lower revenue and traffic than viktor-rolf.com, while microperfumes.com surpassed all competitors with a revenue of $16,233,005 from 23,435 transactions and 2,792,388 sessions, boasting a high AOV of $675-700 but a lower conversion rate. fragranceoutlet.com had similar revenue to viktor-rolf.com but lower transactions and sessions with a lower AOV and conversion rate.

bloomperfume.co.uk screenshot
#1 bloomperfume.co.uk
206.7K
Revenue
68.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
4.5M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
decantboutique.com screenshot
#3 decantboutique.com
32.3K
Revenue
34K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
microperfumes.com screenshot
#4 microperfumes.com
16.2M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
208.2K
Revenue
269.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
viktor-rolf.com vs top market performers
viktor-rolf.com
top retailers
conversion rate vs average order value for viktor-rolf.com and its competitors
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Revenue share by device at viktor-rolf.com

In July large majority of sales on viktor-rolf.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on viktor-rolf.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktor-rolf.com channels

Identify top traffic channels that drive growth for viktor-rolf.comand discover how performance of traffic channels has changed over time.

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viktor-rolf.com Google Ads spend

Evaluate viktor-rolf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktor-rolf.com devices

Review viktor-rolf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktor-rolf.com top markets

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viktor-rolf.com country & global rank

Assess the ranking of viktor-rolf.com among other retailers within its primary country and worldwide.

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