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Aug 2026

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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

viktor-rolf.com

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340.7K

Revenue

Aug 26

154.4K

Sessions

Aug 26

1.5-2.0%

Conv. rate

Aug 26

$125-150

AOV

Aug 26

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren.

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viktor-rolf.com Annual Revenue and Growth

viktor-rolf.com's annual sales on its online store amounted to $5.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$5.2M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

viktor-rolf.com's monthly revenueOVER TIME
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Over the past three months, viktor-rolf.com revenue has experienced growth of 6.4%, compared to the preceding three months.

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viktor-rolf.com revenue growth for last six months

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OVERVIEW

viktor-rolf.com generated $341,000 in revenue from online sales, significantly higher than an average fashion and apparel store, which typically makes around $87,900 a month. In August 2026, the site recorded 154,000 sessions, far exceeding the average of 37,200 sessions. Its conversion rate was within the typical range of 1.50-2.00%, while an average fashion and apparel store falls between 0.65% and 3.1%. The average order value (AOV) ranged from $125 to $150, aligning with the category's typical range of $84 to $408.

viktor-rolf.com competitors

In August 2026, theperfumeshop.com significantly outperformed viktor-rolf.com in multiple metrics, boasting a revenue of $5.1 million, with 65,800 transactions from 1.9 million sessions. In contrast, viktor-rolf.com generated $341,000 from 2,331 transactions and 154,000 sessions, ranking third in revenue among competitors. Meanwhile, microperfumes.com leads overall, with a remarkable revenue of $20.9 million, despite viktor-rolf.com surpassing competitors like fragranceoutlet.com, which earned $241,000 from 2,558 transactions. viktor-rolf.com's average order value ranges between $125-150, compared to bloomperfume.co.uk's $200-225, showing it trails in that aspect as well. Overall, while viktor-rolf.com holds a respectable position, it faces fierce competition from larger players like theperfumeshop.com and microperfumes.com.

#1 bloomperfume.co.uk

297K

Revenue

107K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#2 theperfumeshop.com

5.1M

Revenue

1.9M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#3 decantboutique.com

20.4K

Revenue

20.9K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#4 microperfumes.com

20.9M

Revenue

2.4M

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

#5 fragranceoutlet.com

240.7K

Revenue

295.4K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

viktor-rolf.com vs top market performers

viktor-rolf.com

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Revenue share by device at viktor-rolf.com

In August large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries viktor-rolf.com operates in

viktor-rolf.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Luxury Fragrance

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viktor-rolf.com channels

Identify top traffic channels that drive growth for viktor-rolf.comand discover how performance of traffic channels has changed over time.

viktor-rolf.com Google Ads spend

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viktor-rolf.com devices

Review viktor-rolf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

viktor-rolf.com top markets

Explore viktor-rolf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.