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Home/Insights/Retailers/viktor-rolf.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for viktor-rolf.comviktor-rolf.com

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317.7K
Revenue
Mar 26
150.1K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren.

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viktor-rolf.com Annual Revenue and Growth

viktor-rolf.com's annual sales on its online store amounted to $5.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
viktor-rolf.com revenue by year

viktor-rolf.com's monthly revenueOVER TIME
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Over the past three months, viktor-rolf.com revenue has experienced decline of 48%, compared to the preceding three months.

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viktor-rolf.com revenue decline for last six months
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OVERVIEW
In March 2026, viktor-rolf.com achieved online sales revenue of $317,717, significantly above the lifestyle/fashion and apparel median of $83,040, with a conversion rate of 1.00-1.50%, lower than the high benchmark of 3.14%. The average order value (AOV) ranged from $125-150, trailing behind the sector's high of $377, and the site garnered 150,146 sessions, well above the median of 36,457 but dwarfed by shein.com’s massive 298,145,068 sessions. Overall, viktor-rolf.com demonstrates strong performance metrics in a competitive market, particularly in revenue and sessions.
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viktor-rolf.com competitors

In March 2026, viktor-rolf.com generated a revenue of $317,717 from 2,149 transactions and 150,146 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.00% to 1.50%. Comparing these metrics to its competitors, bloomperfume.co.uk had a revenue of $200,536 with 1,235 transactions and 68,038 sessions, AOV of $150 to $175, and a conversion rate of 1.50% to 2.00%. On the other hand, theperfumeshop.com outperformed all with a revenue of $3,527,549 from 57,016 transactions and 2,381,614 sessions, AOV of $50 to $75, and a conversion rate of 2.00% to 2.50%. While viktor-rolf.com falls behind in terms of revenue and transactions compared to some competitors like microperfumes.com, it still maintains a competitive conversion rate and AOV in the industry.

bloomperfume.co.uk screenshot
#1 bloomperfume.co.uk
200.5K
Revenue
68K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
3.5M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
decantboutique.com screenshot
#3 decantboutique.com
50.6K
Revenue
41.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
microperfumes.com screenshot
#4 microperfumes.com
24.9M
Revenue
3.4M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
219.4K
Revenue
288K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
viktor-rolf.com vs top market performers
viktor-rolf.com
top retailers
conversion rate vs average order value for viktor-rolf.com and its competitors
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Revenue share by device at viktor-rolf.com

In March large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktor-rolf.com channels

Identify top traffic channels that drive growth for viktor-rolf.comand discover how performance of traffic channels has changed over time.

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viktor-rolf.com Google Ads spend

Evaluate viktor-rolf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktor-rolf.com devices

Review viktor-rolf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktor-rolf.com top markets

Explore viktor-rolf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktor-rolf.com country & global rank

Assess the ranking of viktor-rolf.com among other retailers within its primary country and worldwide.

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