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Dec 2025
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Home/Insights/Retailers/viktor-rolf.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for viktor-rolf.comviktor-rolf.com

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709.2K
Revenue
Dec 25
240.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren.

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viktor-rolf.com's monthly revenueOVER TIME
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Over the past three months, viktor-rolf.com revenue has experienced growth of 102%, compared to the preceding three months.

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viktor-rolf.com revenue growth for last six months
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OVERVIEW
In December 2025, viktor-rolf.com generated $709,217 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, while its conversion rate ranged from 2.00-2.50%, slightly below the sector's high of 3.17%. With an Average Order Value (AOV) between $125-150, viktor-rolf.com is positioned below the industry's high AOV of $389, and it recorded 240,690 sessions, notably higher than the median of 39,789 but far from the leader shein.com’s 304,519,814 sessions. Overall, viktor-rolf.com shows strong performance metrics in a competitive landscape, showcasing growth potential within the lifestyle and fashion market.
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viktor-rolf.com competitors

In December 2025, viktor-rolf.com generated $709,217 in revenue from 4,839 transactions and 240,690 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, viktor-rolf.com falls behind in terms of revenue when compared to fragranceoutlet.com ($416,822) and bloomperfume.co.uk ($287,012). However, it outperforms decantboutique.com ($44,201) in revenue. The conversion rate of viktor-rolf.com is lower than that of theperfumeshop.com (3.50-4.00%) and microperfumes.com (1.50-2.00%), but higher than fragranceoutlet.com (1.00-1.50%) and bloomperfume.co.uk (1.50-2.00%). With an AOV range of $125-150, viktor-rolf.com is on par with decantboutique.com ($100-125) and higher than fragranceoutlet.com ($75-100) and theperfumeshop.com ($25-50).

bloomperfume.co.uk screenshot
#1 bloomperfume.co.uk
287K
Revenue
94.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
11.6M
Revenue
6.1M
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
decantboutique.com screenshot
#3 decantboutique.com
44.2K
Revenue
13.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
microperfumes.com screenshot
#4 microperfumes.com
33.5M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
416.8K
Revenue
393.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
viktor-rolf.com vs top market performers
viktor-rolf.com
top retailers
conversion rate vs average order value for viktor-rolf.com and its competitors
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Revenue share by device at viktor-rolf.com

In December large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktor-rolf.com channels

Identify top traffic channels that drive growth for viktor-rolf.comand discover how performance of traffic channels has changed over time.

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viktor-rolf.com Google Ads spend

Evaluate viktor-rolf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktor-rolf.com devices

Review viktor-rolf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktor-rolf.com top markets

Explore viktor-rolf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktor-rolf.com country & global rank

Assess the ranking of viktor-rolf.com among other retailers within its primary country and worldwide.

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