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Sep 2025
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Home/Insights/Retailers/viktor-rolf.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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313.9K
Revenue
Sep 25
175.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren.

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viktor-rolf.com's monthly revenueOVER TIME
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Over the past three months, viktor-rolf.com revenue has experienced decline of 11%, compared to the preceding three months.

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viktor-rolf.com revenue decline for last six months
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OVERVIEW
In September 2025, viktor-rolf.com achieved impressive online sales revenue of $313,923, significantly exceeding the FASHION AND APPAREL median of $74,931, while its conversion rate ranged from 1.00% to 1.50%, below the high benchmark of 3.2%. With an average order value (AOV) of $125-$150, it falls short of the industry high of $382 but above the low of $73. The site garnered 175,516 sessions, far surpassing the median of 34,221, yet trailing the dominant shein.com, which boasts a staggering 297,137,690 sessions. Overall, viktor-rolf.com displays solid performance metrics in a competitive landscape.
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viktor-rolf.com competitors

In September 2025, viktor-rolf.com generated $313,923 in revenue from 2,213 transactions and 175,516 sessions with an Average Order Value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, Bloom Perfume co.uk had lower revenue at $157,422 with 744 transactions and 51,409 sessions, but a higher AOV of $200-225. The Perfume Shop had significantly higher revenue of $4,931,484 from 92,375 transactions and 2,073,003 sessions, but a lower AOV of $50-75 and a higher conversion rate of 4.00-4.50%. Decant Boutique and Fragrance Outlet had lower revenue than viktor-rolf.com, while Micro Perfumes outperformed them all with revenue of $29,468,989 from 43,885 transactions and 2,795,173 sessions, boasting a higher AOV of $650-675 and a conversion rate of 1.50-2.00%.

bloomperfume.co.uk screenshot
#1 bloomperfume.co.uk
157.4K
Revenue
51.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
4.9M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
decantboutique.com screenshot
#3 decantboutique.com
28.6K
Revenue
27.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
microperfumes.com screenshot
#4 microperfumes.com
29.5M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
199.3K
Revenue
290.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
viktor-rolf.com vs top market performers
viktor-rolf.com
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conversion rate vs average order value for viktor-rolf.com and its competitors
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Revenue share by device at viktor-rolf.com

In September large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktor-rolf.com channels

Identify top traffic channels that drive growth for viktor-rolf.comand discover how performance of traffic channels has changed over time.

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viktor-rolf.com Google Ads spend

Evaluate viktor-rolf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktor-rolf.com devices

Review viktor-rolf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktor-rolf.com top markets

Explore viktor-rolf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktor-rolf.com country & global rank

Assess the ranking of viktor-rolf.com among other retailers within its primary country and worldwide.

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