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Aug 2025
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Home/Insights/Retailers/viktor-rolf.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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316.3K
Revenue
216.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren.

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viktor-rolf.com's revenueOVER TIME
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Over the past three months, viktor-rolf.com revenue has experienced decline of 13%, compared to the preceding three months.

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viktor-rolf.com revenue decline for last six months
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OVERVIEW
In August 2025, viktor-rolf.com in the FASHION AND APPAREL industry had a revenue of $316,286, a conversion rate of 0.50-1.00%, an AOV of $125-150, and 216,926 sessions. Compared to the median revenue of $77,469, conversion rate of 3.01%, AOV of $393, and sessions of 36,717 in the industry, viktor-rolf.com performed well. However, shein.com leads with a revenue of $865,065,186, a conversion rate of 3.01%, an AOV of $393, and sessions at 323,426,413.
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viktor-rolf.com competitors

In August 2025, viktor-rolf.com generated a revenue of $316,286 with 2,159 transactions and 216,926 sessions. Their Average Order Value (AOV) ranges between $125-150, and their conversion rate is between 0.50-1.00%. Comparing this to their competitors, bloomperfume.co.uk had a revenue of $167,915 with 812 transactions and 58,501 sessions, boasting a higher AOV of $200-225 but a similar conversion rate. On the other hand, theperfumeshop.com outperformed with a revenue of $4,243,482 from 79,226 transactions and 2,191,446 sessions, despite having a lower AOV of $50-75, their conversion rate stood between 3.50-4.00%. microperfumes.com was the top performer with a revenue of $16,578,621, driven by 24,124 transactions and 2,783,152 sessions, offering a higher AOV of $675-700 but a comparable conversion rate to viktor-rolf.com. decantboutique.com and fragranceoutlet.com also displayed similar metrics in terms of revenue, transactions, sessions, AOV, and conversion rate to viktor-rolf.com.

bloomperfume.co.uk screenshot
#1 bloomperfume.co.uk
167.9K
Revenue
58.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
4.2M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
decantboutique.com screenshot
#3 decantboutique.com
36.3K
Revenue
36.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
microperfumes.com screenshot
#4 microperfumes.com
16.6M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
191.5K
Revenue
289.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
viktor-rolf.com vs top market performers
viktor-rolf.com
top retailers
conversion rate vs average order value for viktor-rolf.com and its competitors
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Revenue share by device at viktor-rolf.com

In August large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on viktor-rolf.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktor-rolf.com channels

Identify top traffic channels that drive growth for viktor-rolf.comand discover how performance of traffic channels has changed over time.

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viktor-rolf.com Google Ads spend

Evaluate viktor-rolf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktor-rolf.com devices

Review viktor-rolf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktor-rolf.com top markets

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viktor-rolf.com country & global rank

Assess the ranking of viktor-rolf.com among other retailers within its primary country and worldwide.

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