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Mar 2024
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Home/Insights/Retailers/smith-wesson.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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6M
Revenue
2.6M
Sessions
0.0-0.5%
Conversion rate
$500-600
Average order value
Online only revenue for smith-wesson.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Smith & Wessons website, smith-wesson.com, focuses on providing information about their range of firearms and accessories. The site allows visitors to explore their extensive selection of handguns, rifles, and other related products. It also offers resources such as educational materials, news updates, and support services to cater to gun enthusiasts and customers.

smith-wesson.com’s revenueOVER TIME
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Over the past three months, smith-wesson.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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smith-wesson.com revenue decline for last six months
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OVERVIEW
In March 2024, smith-wesson.com, in the SPORTS industry, generated $6,007,695 in online sales, with a conversion rate of 0.00-0.50% and an average order value (AOV) of $525-550. The highest AOV in the industry was $632, while the lowest was $98. The website had 2,593,110 sessions, compared to a median of 60,379 for the industry. The leading store in the category, guns.com, recorded online sales of $30,663,787, with a conversion rate of 2.25% and an AOV of $632. midwayusa.com had the most sessions at 7,920,318.
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smith-wesson.com competitors

When comparing smith-wesson.com to its competitors in the firearms industry, it is clear that some of the competitors outperform it in certain metrics. For example, grabagun.com leads in revenue with $11,745,170 and has the highest number of transactions at 35,768, indicating a strong customer base. sportsmansoutdoorsuperstore.com boasts a higher average order value (AOV) range of $425-$450 and a conversion rate between 0.50-1.00, suggesting better customer engagement and willingness to purchase. On the other hand, smith-wesson.com lags behind in revenue at $6,007,695 and has a lower number of transactions at 11,232, which may indicate room for growth in terms of expanding its customer base and sales volume. Overall, smith-wesson.com could benefit from strategies to increase revenue and transactions to compete more effectively with its counterparts.

#1 sportsmansoutdoorsuperstore.com
7.2M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#2 rkguns.com
4.5M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#3 gunbuyer.com
455.7K
Revenue
142.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#4 grabagun.com
11.7M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#5 shoot-straight.com
405.1K
Revenue
84.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
smith-wesson.com vs top market performers
smith-wesson.com
top retailers
conversion rate vs average order value for smith-wesson.com and its competitors
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smith-wesson.com brandsby revenue

1
Logo for smith & wesson homeSmith & Wesson Home
2
Logo for m&p r8M&p R8
3
Logo for governorGovernor

smith-wesson.com categoriesby revenue

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brands overtime comparison

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smith-wesson.com channels

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smith-wesson.com Google Ads spend

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smith-wesson.com devices

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smith-wesson.com top markets

Explore smith-wesson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smith-wesson.com country & global rank

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