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Nov 2025
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Home/Insights/Retailers/gunbuyer.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for gunbuyer.comgunbuyer.com

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324.7K
Revenue
Nov 25
93.6K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Gunbuyer.com is an online platform that offers a wide range of firearms and related accessories for purchase. Its inventory includes handguns, shotguns, rifles, and ammunition, among other items. The website provides a platform for users to browse, select, and purchase firearms securely and conveniently, catering to firearms enthusiasts and professionals alike.

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gunbuyer.com Annual Revenue and Growth

gunbuyer.com's annual sales on its online store amounted to $7.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunbuyer.com revenue by year

gunbuyer.com's monthly revenueOVER TIME
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Over the past three months, gunbuyer.com revenue has experienced decline of 14%, compared to the preceding three months.

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gunbuyer.com revenue decline for last six months
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OVERVIEW
In November 2025, gunbuyer.com generated $324,699 in online sales, below the heavy industry and engineering median of $492,606, with a conversion rate of 1.00-1.50%, trailing behind the high rate of 3.39%. Its average order value (AOV) ranged from $325-350, lower than the industry high of $404. With 93,641 sessions, gunbuyer.com significantly lagged behind gunmagwarehouse.com's impressive 2,024,004 sessions, while also falling short of the median session count of 161,699 in its category, highlighting areas for improvement in revenue generation and customer engagement strategies.
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gunbuyer.com competitors

In November 2025, gunbuyer.com reported revenue of $324,699 with 995 transactions and 93,641 sessions, boasting an average order value (AOV) of $325-$350 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, we see that gunbuyer.com falls behind in revenue and transactions compared to sites like grabagun.com ($13,358,765 revenue, 43,648 transactions) and budsgunshop.com ($9,117,789 revenue, 26,425 transactions). However, gunbuyer.com performs better in terms of AOV when compared to rangeusa.com ($100-$125 AOV). Additionally, gunbuyer.com falls in line with the competition in terms of conversion rate, with sites like rkguns.com and gunbuyer.com both reporting rates of 1.00-1.50%. Overall, while gunbuyer.com may not be the top performer in revenue and transactions, it holds its own in terms of AOV and conversion rate among its competitors.

smith-wesson.com screenshot
#1 smith-wesson.com
6M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
rkguns.com screenshot
#2 rkguns.com
3.7M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
grabagun.com screenshot
#3 grabagun.com
13.4M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#4 budsgunshop.com
9.1M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
rangeusa.com screenshot
#5 rangeusa.com
2.4M
Revenue
892.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
gunbuyer.com vs top market performers
gunbuyer.com
top retailers
conversion rate vs average order value for gunbuyer.com and its competitors
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Revenue share by device at gunbuyer.com

In November large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunbuyer.com channels

Identify top traffic channels that drive growth for gunbuyer.comand discover how performance of traffic channels has changed over time.

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gunbuyer.com Google Ads spend

Evaluate gunbuyer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunbuyer.com devices

Review gunbuyer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunbuyer.com top markets

Explore gunbuyer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunbuyer.com country & global rank

Assess the ranking of gunbuyer.com among other retailers within its primary country and worldwide.

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