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Oct 2025
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Home/Insights/Retailers/gunbuyer.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for gunbuyer.comgunbuyer.com

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337.1K
Revenue
Oct 25
93.6K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Gunbuyer.com is an online platform that offers a wide range of firearms and related accessories for purchase. Its inventory includes handguns, shotguns, rifles, and ammunition, among other items. The website provides a platform for users to browse, select, and purchase firearms securely and conveniently, catering to firearms enthusiasts and professionals alike.

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gunbuyer.com Annual Revenue and Growth

gunbuyer.com's annual sales on its online store amounted to $7.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunbuyer.com revenue by year

gunbuyer.com's monthly revenueOVER TIME
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Over the past three months, gunbuyer.com revenue has experienced decline of 24%, compared to the preceding three months.

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gunbuyer.com revenue decline for last six months
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OVERVIEW
In October 2025, gunbuyer.com generated $337,144 in online sales with a conversion rate of 1.00-1.50%, below the heavy industry median of 3.32%. Their average order value (AOV) ranged from $300-325, also trailing behind the industry high of $404. With 93,607 sessions, gunbuyer.com is significantly lower than the highest competitor, gunmagwarehouse.com, which boasts 1,730,516 sessions. Overall, gunbuyer.com operates below the median revenue of $508,496 in the heavy industry and engineering sector, indicating opportunities for growth in both conversion and traffic metrics.
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gunbuyer.com competitors

In October 2025, gunbuyer.com recorded a revenue of $337,144 from 1,052 transactions and 93,607 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate of 1.00-1.50%. Comparing gunbuyer.com to its competitors, smith-wesson.com generated the highest revenue of $4,631,145 from 8,846 transactions and 2,035,458 sessions, with an AOV of $500-$525 and a conversion rate of 0.00-0.50%. On the other hand, grabagun.com had the highest revenue of $13,117,001 from 41,536 transactions and 2,976,751 sessions, with a similar AOV as gunbuyer.com but with the same conversion rate. Overall, gunbuyer.com falls behind in terms of revenue compared to grabagun.com, but has a similar AOV and conversion rate to some of its competitors like budsgunshop.com and rkguns.com.

smith-wesson.com screenshot
#1 smith-wesson.com
4.6M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
3.2M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
grabagun.com screenshot
#3 grabagun.com
13.1M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#4 budsgunshop.com
9.8M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
rangeusa.com screenshot
#5 rangeusa.com
1.8M
Revenue
690.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
gunbuyer.com vs top market performers
gunbuyer.com
top retailers
conversion rate vs average order value for gunbuyer.com and its competitors
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Revenue share by device at gunbuyer.com

In October large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunbuyer.com channels

Identify top traffic channels that drive growth for gunbuyer.comand discover how performance of traffic channels has changed over time.

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gunbuyer.com Google Ads spend

Evaluate gunbuyer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunbuyer.com devices

Review gunbuyer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunbuyer.com top markets

Explore gunbuyer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunbuyer.com country & global rank

Assess the ranking of gunbuyer.com among other retailers within its primary country and worldwide.

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