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Sep 2025
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Home/Insights/Retailers/gunbuyer.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for gunbuyer.comgunbuyer.com

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323.9K
Revenue
Sep 25
94.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Gunbuyer.com is an online platform that offers a wide range of firearms and related accessories for purchase. Its inventory includes handguns, shotguns, rifles, and ammunition, among other items. The website provides a platform for users to browse, select, and purchase firearms securely and conveniently, catering to firearms enthusiasts and professionals alike.

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gunbuyer.com Annual Revenue and Growth

gunbuyer.com's annual sales on its online store amounted to $7.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunbuyer.com revenue by year

gunbuyer.com's monthly revenueOVER TIME
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Over the past three months, gunbuyer.com revenue has experienced decline of 28%, compared to the preceding three months.

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gunbuyer.com revenue decline for last six months
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OVERVIEW
In September 2025, gunbuyer.com reported revenue of $323,918, below the heavy industry and engineering median of $406,022, with a conversion rate of 1.00-1.50%, lower than the industry's high of 3.04% and close to the low of 1.02%. The average order value (AOV) ranged from $325 to $350, still beneath the sector's high of $397 and above the low of $102. The site attracted 94,686 sessions, significantly fewer than the leading competitor, gunmagwarehouse.com, which had 1,435,065 sessions, while the median sessions for the industry were 165,697.
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gunbuyer.com competitors

When comparing gunbuyer.com to its competitors in September 2025, gunbuyer.com stands out with a revenue of $323,918 from 983 transactions and 94,686 sessions. The average order value (AOV) for gunbuyer.com falls between $325-350 with a conversion rate of 1.00-1.50%. In comparison, smith-wesson.com leads in revenue with $4,560,362 but has a lower conversion rate of 0.00-0.50%. rkguns.com has a revenue of $2,727,546 with a slightly higher conversion rate of 0.50-1.00%. grabagun.com has the highest revenue among competitors at $13,294,277 with a conversion rate matching gunbuyer.com at 1.00-1.50%. budsgunshop.com follows closely with a revenue of $9,255,588 and a similar AOV range. rangeusa.com has the lowest revenue among competitors at $1,909,195 but boasts a high conversion rate of 2.00-2.50%.

smith-wesson.com screenshot
#1 smith-wesson.com
4.6M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
2.7M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
grabagun.com screenshot
#3 grabagun.com
13.3M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#4 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
rangeusa.com screenshot
#5 rangeusa.com
1.9M
Revenue
706K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
gunbuyer.com vs top market performers
gunbuyer.com
top retailers
conversion rate vs average order value for gunbuyer.com and its competitors
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Revenue share by device at gunbuyer.com

In September large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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gunbuyer.com channels

Identify top traffic channels that drive growth for gunbuyer.comand discover how performance of traffic channels has changed over time.

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gunbuyer.com Google Ads spend

Evaluate gunbuyer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunbuyer.com devices

Review gunbuyer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunbuyer.com top markets

Explore gunbuyer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunbuyer.com country & global rank

Assess the ranking of gunbuyer.com among other retailers within its primary country and worldwide.

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