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Dec 2025
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Home/Insights/Retailers/gunbuyer.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for gunbuyer.comgunbuyer.com

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417.3K
Revenue
Dec 25
124.1K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Gunbuyer.com is an online platform that offers a wide range of firearms and related accessories for purchase. Its inventory includes handguns, shotguns, rifles, and ammunition, among other items. The website provides a platform for users to browse, select, and purchase firearms securely and conveniently, catering to firearms enthusiasts and professionals alike.

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gunbuyer.com Annual Revenue and Growth

gunbuyer.com's annual sales on its online store amounted to $7.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gunbuyer.com revenue by year

gunbuyer.com's monthly revenueOVER TIME
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Over the past three months, gunbuyer.com revenue has experienced decline of 1.7%, compared to the preceding three months.

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gunbuyer.com revenue decline for last six months
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OVERVIEW
In December 2025, gunbuyer.com generated $417,251 in online sales, below the heavy industry median of $581,798, with a conversion rate of 1.00-1.50%, which is slightly lower than the industry average of 1.15% and well below the high of 2.89%. The Average Order Value (AOV) ranged from $275-300, under the high of $420, and it recorded 124,062 sessions, significantly lower than the median of 196,732 and the leader, gunmagwarehouse.com, which had 1,738,839 sessions. Overall, these metrics indicate that gunbuyer.com has room for growth within its competitive landscape.
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gunbuyer.com competitors

In December 2025, gunbuyer.com had a revenue of $417,251 with 1,424 transactions and 124,062 sessions, boasting an average order value (AOV) of $275-300 and a conversion rate of 1.00-1.50%. In comparison, smith-wesson.com outperformed gunbuyer.com with a revenue of $4,650,205, 8,995 transactions, and 2,037,957 sessions, but had a lower conversion rate of 0.00-0.50%. Similarly, grabagun.com excelled with a revenue of $16,399,146, 53,061 transactions, and 3,521,388 sessions, as well as a higher AOV of $300-325 and conversion rate of 1.50-2.00%. However, gunbuyer.com had a better conversion rate than rkguns.com, which had a revenue of $3,433,716, 12,748 transactions, and 1,313,790 sessions, despite a slightly lower AOV of $250-275. Overall, gunbuyer.com is competitive within the industry, especially in terms of conversion rate and AOV.

smith-wesson.com screenshot
#1 smith-wesson.com
4.7M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
3.4M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
grabagun.com screenshot
#3 grabagun.com
16.4M
Revenue
3.5M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#4 budsgunshop.com
9.3M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
rangeusa.com screenshot
#5 rangeusa.com
3.4M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
gunbuyer.com vs top market performers
gunbuyer.com
top retailers
conversion rate vs average order value for gunbuyer.com and its competitors
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Revenue share by device at gunbuyer.com

In December large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gunbuyer.com channels

Identify top traffic channels that drive growth for gunbuyer.comand discover how performance of traffic channels has changed over time.

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gunbuyer.com Google Ads spend

Evaluate gunbuyer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunbuyer.com devices

Review gunbuyer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunbuyer.com top markets

Explore gunbuyer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunbuyer.com country & global rank

Assess the ranking of gunbuyer.com among other retailers within its primary country and worldwide.

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