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Jan 2026
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Home/Insights/Retailers/gunbuyer.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for gunbuyer.comgunbuyer.com

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379.4K
Revenue
Jan 26
118.1K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Gunbuyer.com is an online platform that offers a wide range of firearms and related accessories for purchase. Its inventory includes handguns, shotguns, rifles, and ammunition, among other items. The website provides a platform for users to browse, select, and purchase firearms securely and conveniently, catering to firearms enthusiasts and professionals alike.

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gunbuyer.com Annual Revenue and Growth

gunbuyer.com's annual sales on its online store amounted to $5.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
gunbuyer.com revenue by year

gunbuyer.com's monthly revenueOVER TIME
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Over the past three months, gunbuyer.com revenue has experienced growth of 12%, compared to the preceding three months.

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gunbuyer.com revenue growth for last six months
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OVERVIEW
In January 2026, gunbuyer.com generated $379,437 in online sales with a conversion rate of 1.00-1.50%, below the industry median of 1.1%-2.67%, while its average order value (AOV) ranged from $275 to $300, underperforming against the industry high of $401. The site attracted 118,140 sessions, significantly lower than the median of 178,482, and far from the leader, gunmagwarehouse.com, which saw 1,733,623 sessions and revenue of $5,305,962, highlighting gunbuyer.com’s challenges in competitive positioning within the heavy industry and engineering sector.
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gunbuyer.com competitors

When comparing gunbuyer.com to its competitors in January 2026, gunbuyer.com falls behind in terms of revenue, with only $379,437. smith-wesson.com leads the pack with $5,855,653, followed by grabagun.com with $15,287,322. gunbuyer.com also has fewer transactions at 1,349 compared to grabagun.com's 49,316. However, gunbuyer.com has a higher average order value (AOV) ranging from $275-300, putting it on par with its competitors. In terms of conversion rate, gunbuyer.com sits in the middle of the pack at 1.00-1.50%, matching rkguns.com and budsgunshop.com. While gunbuyer.com may not have the highest revenue or number of transactions, its competitive AOV and conversion rate show that it holds its own in the online gun marketplace.

smith-wesson.com screenshot
#1 smith-wesson.com
5.9M
Revenue
2.4M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
rkguns.com screenshot
#2 rkguns.com
3.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
grabagun.com screenshot
#3 grabagun.com
15.3M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#4 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
rangeusa.com screenshot
#5 rangeusa.com
3M
Revenue
993.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
gunbuyer.com vs top market performers
gunbuyer.com
top retailers
conversion rate vs average order value for gunbuyer.com and its competitors
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Revenue share by device at gunbuyer.com

In January large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on gunbuyer.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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gunbuyer.com channels

Identify top traffic channels that drive growth for gunbuyer.comand discover how performance of traffic channels has changed over time.

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gunbuyer.com Google Ads spend

Evaluate gunbuyer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gunbuyer.com devices

Review gunbuyer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gunbuyer.com top markets

Explore gunbuyer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gunbuyer.com country & global rank

Assess the ranking of gunbuyer.com among other retailers within its primary country and worldwide.

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