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Oct 2025
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Home/Insights/Retailers/smallflower.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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146.2K
Revenue
Oct 25
100.6K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Smallflower.com is a website that offers a wide range of products, including skincare, beauty, personal care, and wellness items. Their inventory consists of various branded products such as beauty supplies, natural remedies, personal hygiene products, and other items related to self-care, catering to diverse customer needs.

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smallflower.com Annual Revenue and Growth

smallflower.com's annual sales on its online store amounted to $2.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smallflower.com revenue by year

smallflower.com's monthly revenueOVER TIME
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Over the past three months, smallflower.com revenue has experienced growth of 18%, compared to the preceding three months.

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smallflower.com revenue growth for last six months
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OVERVIEW
In October 2025, smallflower.com generated $146,191 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 2.00-2.50%, falling short of the high benchmark of 4.65% but above the low of 1.19%. Its average order value (AOV) ranged from $50 to $75, below the industry high of $202 and slightly above the low of $47. The site recorded 100,556 sessions, far exceeding the lifestyle median of 18,156 but overshadowed by sephora.com's leading 49,510,502 sessions, highlighting its competitive presence in the market.
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smallflower.com competitors

In October 2025, smallflower.com had a revenue of $146,191 from 2,093 transactions and 100,556 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, smallflower.com falls behind in terms of revenue, transactions, and sessions. For example, beautyhabit.com generated $30,177 in revenue from 231 transactions and 36,672 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. Similarly, luckyscent.com outperformed smallflower.com with $1,761,484 in revenue, 7,059 transactions, 786,175 sessions, and a higher AOV and conversion rate. While smallflower.com may have a lower AOV compared to some competitors, it has a higher conversion rate than others, like bigelowchemists.com with a conversion rate of 5.00-5.50%. Overall, smallflower.com has room for growth in terms of revenue and transactions to compete more effectively with its competitors in the online beauty and perfume market.

beautyhabit.com screenshot
#1 beautyhabit.com
30.2K
Revenue
36.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
luckyscent.com screenshot
#2 luckyscent.com
1.8M
Revenue
786.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
zgoperfumery.com screenshot
#3 zgoperfumery.com
312.3K
Revenue
111.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pureformulas.com screenshot
#4 pureformulas.com
1.5M
Revenue
513.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#5 bigelowchemists.com
606.6K
Revenue
66.4K
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
smallflower.com vs top market performers
smallflower.com
top retailers
conversion rate vs average order value for smallflower.com and its competitors
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Revenue share by device at smallflower.com

In October large majority of sales on smallflower.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on smallflower.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smallflower.com channels

Identify top traffic channels that drive growth for smallflower.comand discover how performance of traffic channels has changed over time.

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smallflower.com Google Ads spend

Evaluate smallflower.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smallflower.com devices

Review smallflower.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallflower.com top markets

Explore smallflower.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smallflower.com country & global rank

Assess the ranking of smallflower.com among other retailers within its primary country and worldwide.

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