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Sep 2025
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Home/Insights/Retailers/smallflower.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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126.7K
Revenue
Sep 25
103.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Smallflower.com is a website that offers a wide range of products, including skincare, beauty, personal care, and wellness items. Their inventory consists of various branded products such as beauty supplies, natural remedies, personal hygiene products, and other items related to self-care, catering to diverse customer needs.

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smallflower.com Annual Revenue and Growth

smallflower.com's annual sales on its online store amounted to $2.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smallflower.com revenue by year

smallflower.com's monthly revenueOVER TIME
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Over the past three months, smallflower.com revenue has experienced growth of 12%, compared to the preceding three months.

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smallflower.com revenue growth for last six months
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OVERVIEW
In September 2025, smallflower.com achieved impressive online sales of $126,708, significantly outperforming the median of $40,540 in the BEAUTY AND COSMETICS sector. With a conversion rate ranging from 1.50-2.00%, smallflower.com remains competitive, though below the industry high of 4.54%. Its average order value (AOV) of $50-75 aligns closely with the sector's low of $47 but falls short of the high of $203. Garnering 103,515 sessions, smallflower.com substantially exceeds the median of 18,928, showcasing its strong market presence compared to industry giants like ulta.com and sephora.com, the latter boasting over 45 million sessions.
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smallflower.com competitors

In September 2025, smallflower.com generated $126,708 in revenue from 1,822 transactions and 103,515 sessions with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, smallflower.com falls behind in terms of revenue and sessions. beautyhabit.com only made $19,744 from 152 transactions and 36,050 sessions, with an AOV of $125-150 and a conversion rate of 0.00-0.50%. luckyscent.com outperformed smallflower.com with $1,548,332 in revenue from 5,951 transactions and 703,731 sessions, boasting an AOV of $250-275 and a conversion rate of 0.50-1.00%. However, smallflower.com is on par with zgoperfumery.com, which earned $240,010 from 1,481 transactions and 88,959 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. pureformulas.com and bigelowchemists.com also outperformed smallflower.com in various metrics.

beautyhabit.com screenshot
#1 beautyhabit.com
19.7K
Revenue
36.1K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
luckyscent.com screenshot
#2 luckyscent.com
1.5M
Revenue
703.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
zgoperfumery.com screenshot
#3 zgoperfumery.com
240K
Revenue
89K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pureformulas.com screenshot
#4 pureformulas.com
1.3M
Revenue
511.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#5 bigelowchemists.com
570.7K
Revenue
80.9K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
smallflower.com vs top market performers
smallflower.com
top retailers
conversion rate vs average order value for smallflower.com and its competitors
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Revenue share by device at smallflower.com

In September large majority of sales on smallflower.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on smallflower.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smallflower.com channels

Identify top traffic channels that drive growth for smallflower.comand discover how performance of traffic channels has changed over time.

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smallflower.com Google Ads spend

Evaluate smallflower.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smallflower.com devices

Review smallflower.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallflower.com top markets

Explore smallflower.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smallflower.com country & global rank

Assess the ranking of smallflower.com among other retailers within its primary country and worldwide.

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