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Jul 2025
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Home/Insights/Retailers/smallflower.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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126.2K
Revenue
101.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Smallflower.com is a website that offers a wide range of products, including skincare, beauty, personal care, and wellness items. Their inventory consists of various branded products such as beauty supplies, natural remedies, personal hygiene products, and other items related to self-care, catering to diverse customer needs.

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smallflower.com's revenueOVER TIME
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Over the past three months, smallflower.com revenue has experienced decline of 1.3%, compared to the preceding three months.

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smallflower.com revenue decline for last six months
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OVERVIEW
In July 2025, smallflower.com in the BEAUTY AND COSMETICS industry had online sales revenue of $126,216, a conversion rate of 1.50-2.00%, an AOV of $50-75, and 101,183 sessions. The median revenue in the industry is $48,182, the largest online store is themancompany.com with $113,233,299, the highest conversion rate is 4.31%, the lowest conversion rate is 1.0%, the highest AOV is $211, the lowest AOV is $51, and the store with the most sessions is sephora.com with 41,064,568.
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smallflower.com competitors

In July 2025, smallflower.com generated $126,216 in revenue from 1,740 transactions with 101,183 sessions, resulting in an average order value (AOV) ranging from $50 to $75 and a conversion rate between 1.50% to 2.00%. When compared to its competitors, smallflower.com falls behind in terms of revenue generated, with beautyhabit.com only bringing in $20,151 despite a higher AOV of $125 to $150. However, smallflower.com outperforms luckyscent.com, zgoperfumery.com, and bigelowchemists.com in terms of conversion rate, tying with zgoperfumery.com at 1.50% to 2.00%. pureformulas.com stands out with the highest revenue of $1,453,738 from 12,811 transactions and a conversion rate of 2.00% to 2.50%, showcasing a strong performance in comparison to smallflower.com and its other competitors.

beautyhabit.com screenshot
#1 beautyhabit.com
20.2K
Revenue
36K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
luckyscent.com screenshot
#2 luckyscent.com
1.7M
Revenue
786.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
zgoperfumery.com screenshot
#3 zgoperfumery.com
263.3K
Revenue
89K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
pureformulas.com screenshot
#4 pureformulas.com
1.5M
Revenue
557.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#5 bigelowchemists.com
532.4K
Revenue
79.9K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
smallflower.com vs top market performers
smallflower.com
top retailers
conversion rate vs average order value for smallflower.com and its competitors
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Revenue share by device at smallflower.com

In July large majority of sales on smallflower.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on smallflower.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smallflower.com channels

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smallflower.com Google Ads spend

Evaluate smallflower.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smallflower.com devices

Review smallflower.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallflower.com top markets

Explore smallflower.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smallflower.com country & global rank

Assess the ranking of smallflower.com among other retailers within its primary country and worldwide.

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