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Jul 2026
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Home/Insights/Retailers/smallflower.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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178.9K
Revenue
Jul 26
152.7K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Smallflower.com is a website that offers a wide range of products, including skincare, beauty, personal care, and wellness items. Their inventory consists of various branded products such as beauty supplies, natural remedies, personal hygiene products, and other items related to self-care, catering to diverse customer needs.

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smallflower.com Annual Revenue and Growth

smallflower.com's annual sales on its online store amounted to $1.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
smallflower.com revenue by year

smallflower.com's monthly revenueOVER TIME
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Over the past three months, smallflower.com revenue has experienced decline of 12%, compared to the preceding three months.

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smallflower.com revenue decline for last six months
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OVERVIEW
In July 2026, smallflower.com, a beauty and cosmetics store, generated $179,000 in online sales, significantly above the $39,200 typical for an average beauty and cosmetics store. The site achieved a conversion rate of 1.50-2.00%, which is within the typical range of 1.1% to 4.37% for the category. With an average order value (AOV) of $50-75, smallflower.com remains within the typical AOV range of $52 to $207. The site attracted 153,000 sessions, far exceeding the 17,100 sessions seen by an average beauty and cosmetics store, although it still trails behind the 63 million sessions of sephora.com.
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smallflower.com competitors

In July 2026, smallflower.com boasts a commendable conversion rate of 1.50-2.00%, outpacing competitors like beautyhabit.com, which has a conversion rate of 0.00-0.50%. However, smallflower.com ranks 4th in revenue with $179,000, trailing luckyscent.com by $2 million. Its transaction count of 2,627 also places it behind pureformulas.com, which leads with 18,800 transactions, marking a gap of 16,200. In terms of sessions, smallflower.com ranks 3rd, attracting 153,000 sessions but falling short of luckyscent.com by 724,000. The average order value (AOV) for smallflower.com ranges from $50-75, which is significantly lower than the AOVs of its competitors, such as bigelowchemists.com at $175-200. While smallflower.com excels in conversion rates, its overall performance lags in revenue, transactions, and session counts compared to its key competitors.

beautyhabit.com screenshot
#1 beautyhabit.com
28.4K
Revenue
53.1K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
luckyscent.com screenshot
#2 luckyscent.com
2.2M
Revenue
877.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
pureformulas.com screenshot
#3 pureformulas.com
2.1M
Revenue
634.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#4 bigelowchemists.com
609K
Revenue
90K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
nhc.com screenshot
#5 nhc.com
1.2M
Revenue
247.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
smallflower.com vs top market performers
smallflower.com
top retailers
conversion rate vs average order value for smallflower.com and its competitors
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Revenue share by device at smallflower.com

In July large majority of sales on smallflower.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on smallflower.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

Industries smallflower.com operates in

smallflower.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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smallflower.com channels

Identify top traffic channels that drive growth for smallflower.comand discover how performance of traffic channels has changed over time.

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smallflower.com Google Ads spend

Evaluate smallflower.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smallflower.com devices

Review smallflower.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallflower.com top markets

Explore smallflower.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smallflower.com country & global rank

Assess the ranking of smallflower.com among other retailers within its primary country and worldwide.

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