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Dec 2025
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Home/Insights/Retailers/smallflower.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for smallflower.comsmallflower.com

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201.2K
Revenue
Dec 25
150.5K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Smallflower.com is a website that offers a wide range of products, including skincare, beauty, personal care, and wellness items. Their inventory consists of various branded products such as beauty supplies, natural remedies, personal hygiene products, and other items related to self-care, catering to diverse customer needs.

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smallflower.com Annual Revenue and Growth

smallflower.com's annual sales on its online store amounted to $2.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smallflower.com revenue by year

smallflower.com's monthly revenueOVER TIME
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Over the past three months, smallflower.com revenue has experienced growth of 30%, compared to the preceding three months.

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smallflower.com revenue growth for last six months
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OVERVIEW
In December 2025, smallflower.com generated $201,195 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, though it remains far behind the category leader, ulta.com at $152,769,917; with a conversion rate of 1.50-2.00%, it sits below the high benchmark of 4.87%, while its average order value (AOV) ranges from $50 to $75, also lower than the high of $191; the site attracted 150,515 sessions, outperforming the median of 23,270, yet falling short of sephora.com’s impressive 76,213,109 sessions.
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smallflower.com competitors

In December 2025, smallflower.com reported a revenue of $201,195 from 2,888 transactions and 150,515 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Compared to its competitors, smallflower.com falls behind in revenue when compared to big players like luckyscent.com with $2,116,695 and pureformulas.com with $1,625,088. However, smallflower.com outperforms beautyhabit.com in terms of conversion rate, which stands at 0.50-1.00%, while beautyhabit.com's conversion rate is in the same range. In terms of average order value, smallflower.com competes well with zgoperfumery.com and beautyhabit.com. Overall, smallflower.com holds its ground against some of its competitors in the beauty and fragrance market, but has room for growth in terms of revenue and transaction volume.

beautyhabit.com screenshot
#1 beautyhabit.com
52.5K
Revenue
50.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
luckyscent.com screenshot
#2 luckyscent.com
2.1M
Revenue
912.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
zgoperfumery.com screenshot
#3 zgoperfumery.com
342.2K
Revenue
156.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
pureformulas.com screenshot
#4 pureformulas.com
1.6M
Revenue
554.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bigelowchemists.com screenshot
#5 bigelowchemists.com
1M
Revenue
130.2K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
smallflower.com vs top market performers
smallflower.com
top retailers
conversion rate vs average order value for smallflower.com and its competitors
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Revenue share by device at smallflower.com

In December large majority of sales on smallflower.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on smallflower.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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smallflower.com channels

Identify top traffic channels that drive growth for smallflower.comand discover how performance of traffic channels has changed over time.

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smallflower.com Google Ads spend

Evaluate smallflower.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smallflower.com devices

Review smallflower.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smallflower.com top markets

Explore smallflower.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smallflower.com country & global rank

Assess the ranking of smallflower.com among other retailers within its primary country and worldwide.

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