prettylittlething.us
Prettylittlething.us is a website that primarily sells clothing and accessories for women. Their inventory mainly consists of trendy and fashionable garments, including dresses, tops, bottoms, and footwear. They offer a wide range of styles and sizes to cater to various fashion preferences, lasting from casual wear to party outfits.
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prettylittlething.us Annual Revenue and Growth
prettylittlething.us's annual sales on its online store amounted to $145.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
prettylittlething.us's monthly revenueOVER TIME
Over the past three months, prettylittlething.us revenue has experienced decline of 3.1%, compared to the preceding three months.
prettylittlething.us competitors
In September 2025, prettylittlething.us generated a revenue of $7,889,464 from 79,750 transactions and 2,892,636 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, boohoo.com outperformed prettylittlething.us in revenue with $10,027,347, 172,452 transactions, and 6,430,250 sessions, but had a lower AOV of $50-75. lulus.com had the highest revenue of $17,431,620, from 184,089 transactions and 9,155,004 sessions, with a similar AOV range to prettylittlething.us and a slightly lower conversion rate. nastygal.com had significantly lower revenue, transactions, and sessions, while forever21.com had lower revenue and conversion rates but a similar number of transactions. windsorstore.com had similar revenue and AOV to prettylittlething.us but a lower conversion rate.
Revenue share by device at prettylittlething.us
In September large majority of sales on prettylittlething.us, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prettylittlething.us channels
Identify top traffic channels that drive growth for prettylittlething.usand discover how performance of traffic channels has changed over time.
prettylittlething.us Google Ads spend
Evaluate prettylittlething.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.us devices
Review prettylittlething.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
