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May 2025
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Home/Insights/Retailers/prettylittlething.us
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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8.3M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Prettylittlething.us is a website that primarily sells clothing and accessories for women. Their inventory mainly consists of trendy and fashionable garments, including dresses, tops, bottoms, and footwear. They offer a wide range of styles and sizes to cater to various fashion preferences, lasting from casual wear to party outfits.

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prettylittlething.us's revenueOVER TIME
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Over the past three months, prettylittlething.us revenue has experienced growth of 15%, compared to the preceding three months.

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prettylittlething.us revenue growth for last six months
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OVERVIEW
In May 2025, prettylittlething.us in the FASHION AND APPAREL industry had a revenue of $8,251,153 with a conversion rate of 2.50-3.00% and an AOV of $100-125. The store had 2,854,511 sessions. The highest revenue in the industry was $731,622,726 from shein.com, the highest conversion rate was 3.09%, the highest AOV was $415, and the highest sessions were 224,142,058. The median revenue was $81,783, the median conversion rate was 1.15%, the median AOV was $208, and the median sessions were 33,223.
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prettylittlething.us competitors

In May 2025, prettylittlething.us reported a revenue of $8,251,153 from 77,847 transactions and 2,854,511 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Compared to its competitors, prettylittlething.us falls behind in revenue when compared to lulus.com, which generated $23,402,166 from 227,973 transactions and 9,176,572 sessions. However, prettylittlething.us outperforms forever21.com, nastygal.com, and windsorstore.com in terms of revenue, transactions, sessions, AOV, and conversion rate. boohoo.com is the closest competitor in terms of revenue and conversion rate, reporting $14,741,068 from 231,829 transactions and 8,486,967 sessions, with a similar AOV range and conversion rate to prettylittlething.us. Overall, prettylittlething.us is holding its own against competitors in the online fashion retail industry, showcasing strong performance in key metrics.

boohoo.com screenshot
#1 boohoo.com
14.7M
Revenue
8.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lulus.com screenshot
#2 lulus.com
23.4M
Revenue
9.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nastygal.com screenshot
#3 nastygal.com
1.2M
Revenue
991.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
2.2M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
windsorstore.com screenshot
#5 windsorstore.com
5.3M
Revenue
4.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
prettylittlething.us vs top market performers
prettylittlething.us
top retailers
conversion rate vs average order value for prettylittlething.us and its competitors
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Revenue share by device at prettylittlething.us

In May large majority of sales on prettylittlething.us, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.

In May large majority of sales on prettylittlething.us, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices.
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prettylittlething.us channels

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prettylittlething.us Google Ads spend

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prettylittlething.us devices

Review prettylittlething.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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prettylittlething.us top markets

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prettylittlething.us country & global rank

Assess the ranking of prettylittlething.us among other retailers within its primary country and worldwide.

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