prettylittlething.us
Prettylittlething.us is a website that primarily sells clothing and accessories for women. Their inventory mainly consists of trendy and fashionable garments, including dresses, tops, bottoms, and footwear. They offer a wide range of styles and sizes to cater to various fashion preferences, lasting from casual wear to party outfits.
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prettylittlething.us Annual Revenue and Growth
prettylittlething.us's annual sales on its online store amounted to $97M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
prettylittlething.us's monthly revenueOVER TIME
Over the past three months, prettylittlething.us revenue has experienced decline of 56%, compared to the preceding three months.
prettylittlething.us competitors
In April 2026, prettylittlething.us generated a revenue of $4,957,254 with a conversion rate of 2.00-2.50%, from 2,739,947 sessions and an average order value (AOV) of $75-100. Competitors like boohoo.com outperformed with a revenue of $10,445,010 and a higher conversion rate of 3.00-3.50%, despite having a lower AOV of $25-50. lulus.com excelled significantly with $30,276,172 in revenue and a similar conversion rate to prettylittlething.us, but with a higher AOV of $100-125, attracting more valuable transactions. Meanwhile, nastygal.com struggled, earning only $816,177 with a lower conversion rate of 1.50-2.00%. Lastly, forever21.com and windsorstore.com reported revenues of $579,523 and $4,627,058, respectively, with lower conversion rates of 1.00-1.50%, showcasing the competitive landscape where prettylittlething.us maintains a middle ground in both revenue and conversion performance.
Revenue share by device at prettylittlething.us
In April large majority of sales on prettylittlething.us, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prettylittlething.us channels
Identify top traffic channels that drive growth for prettylittlething.usand discover how performance of traffic channels has changed over time.
prettylittlething.us Google Ads spend
Evaluate prettylittlething.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.us devices
Review prettylittlething.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
