prettylittlething.us
Prettylittlething.us is a website that primarily sells clothing and accessories for women. Their inventory mainly consists of trendy and fashionable garments, including dresses, tops, bottoms, and footwear. They offer a wide range of styles and sizes to cater to various fashion preferences, lasting from casual wear to party outfits.
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prettylittlething.us Annual Revenue and Growth
prettylittlething.us's annual sales on its online store amounted to $145.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
prettylittlething.us's monthly revenueOVER TIME
Over the past three months, prettylittlething.us revenue has experienced decline of 4.5%, compared to the preceding three months.
prettylittlething.us competitors
When comparing prettylittlething.us to its competitors as of October 2025, it is clear that prettylittlething.us lags behind in terms of revenue and transactions. prettylittlething.us generated a revenue of $7,703,866 from 78,015 transactions, with a session count of 2,884,351. In comparison, boohoo.com leads the pack with a revenue of $15,047,373 from 258,977 transactions and 6,850,315 sessions. lulus.com also outperformed prettylittlething.us with a revenue of $16,976,863 from 179,424 transactions and 7,250,455 sessions. However, prettylittlething.us does have a higher average order value (AOV) in the range of $75-100, which is on par with some of its competitors. Its conversion rate of 2.50-3.00% falls within the mid-range compared to the competitors, showcasing room for improvement in driving more transactions from its sessions.
Revenue share by device at prettylittlething.us
In October large majority of sales on prettylittlething.us, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prettylittlething.us channels
Identify top traffic channels that drive growth for prettylittlething.usand discover how performance of traffic channels has changed over time.
prettylittlething.us Google Ads spend
Evaluate prettylittlething.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.us devices
Review prettylittlething.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
