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Apr 2025
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Home/Insights/Retailers/prettylittlething.us
TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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8.8M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Prettylittlething.us is a website that primarily sells clothing and accessories for women. Their inventory mainly consists of trendy and fashionable garments, including dresses, tops, bottoms, and footwear. They offer a wide range of styles and sizes to cater to various fashion preferences, lasting from casual wear to party outfits.

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prettylittlething.us's revenueOVER TIME
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Over the past three months, prettylittlething.us revenue has experienced growth of 0.92%, compared to the preceding three months.

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prettylittlething.us revenue growth for last six months
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OVERVIEW
In April 2025, prettylittlething.us in the FASHION AND APPAREL industry had online sales revenue of $8,793,089, with a conversion rate of 2.50-3.00% and an AOV of $100-125. The store had 3,162,022 sessions, while shein.com had the highest sessions at 192,503,630. The median revenue in the industry was $80,712, with shein.com leading at $562,085,842. The very high conversion rate in the industry was 3.14%, with a low of 0.71%. A very high AOV in the industry was $411, with a low of $82, and the median sessions were 30,337.
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prettylittlething.us competitors

prettylittlething.us has a lower revenue compared to its competitors in April 2025. lulus.com leads the pack with a revenue of $30,072,175, followed by boohoo.com with $15,148,824. In terms of transactions, lulus.com also surpasses prettylittlething.us with 281,958 transactions compared to 82,527. However, prettylittlething.us has a higher conversion rate of 2.50-3.00% than forever21.com and windsorstore.com. nastygal.com has a similar conversion rate, but lower revenue and transactions. boohoo.com shares a similar conversion rate and AOV range with prettylittlething.us but has more transactions and higher revenue. Overall, prettylittlething.us may need to focus on increasing transactions and revenue to compete more effectively with its top competitors in the online fashion industry.

boohoo.com screenshot
#1 boohoo.com
15.1M
Revenue
8.6M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lulus.com screenshot
#2 lulus.com
30.1M
Revenue
11.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nastygal.com screenshot
#3 nastygal.com
1.4M
Revenue
984.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
6.2M
Revenue
6.6M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
windsorstore.com screenshot
#5 windsorstore.com
4.2M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
prettylittlething.us vs top market performers
prettylittlething.us
top retailers
conversion rate vs average order value for prettylittlething.us and its competitors
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Revenue share by device at prettylittlething.us

In April large majority of sales on prettylittlething.us, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.

In April large majority of sales on prettylittlething.us, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.
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prettylittlething.us channels

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prettylittlething.us Google Ads spend

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prettylittlething.us devices

Review prettylittlething.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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prettylittlething.us top markets

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prettylittlething.us country & global rank

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