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Jul 2025
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Home/Insights/Retailers/prettylittlething.us
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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8.4M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Prettylittlething.us is a website that primarily sells clothing and accessories for women. Their inventory mainly consists of trendy and fashionable garments, including dresses, tops, bottoms, and footwear. They offer a wide range of styles and sizes to cater to various fashion preferences, lasting from casual wear to party outfits.

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prettylittlething.us's revenueOVER TIME
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Over the past three months, prettylittlething.us revenue has experienced decline of 1.8%, compared to the preceding three months.

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prettylittlething.us revenue decline for last six months
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OVERVIEW
In July 2025, prettylittlething.us in the FASHION AND APPAREL industry had a revenue of $8,409,624, conversion rate of 2.50-3.00%, AOV of $100-125, and sessions of 2,846,323. Compared to the median revenue of $82,875, prettylittlething.us outperformed with a high revenue. Additionally, prettylittlething.us falls within the normal range for conversion rate and AOV in the industry. However, the sessions for prettylittlething.us are significantly lower than the highest in the industry from shein.com at 294,721,604, but still higher than the median sessions of 36,317 for the FASHION AND APPAREL category.
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prettylittlething.us competitors

In July 2025, prettylittlething.us generated $8,409,624 in revenue from 77,376 transactions and 2,846,323 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 2.50-3.00%. Comparing prettylittlething.us to its competitors, boohoo.com outperformed in revenue with $11,636,992, 180,647 transactions, and 7,193,545 sessions, but had a lower AOV of $50-75. lulus.com had the highest revenue at $15,644,233, with 155,356 transactions and 7,187,288 sessions, similar AOV to prettylittlething.us, but a slightly lower conversion rate. nastygal.com, forever21.com, and windsorstore.com had lower revenue and transaction numbers compared to prettylittlething.us, with varying AOV and conversion rates. Overall, prettylittlething.us performed competitively in revenue and transaction numbers compared to its competitors, with a solid AOV and conversion rate.

boohoo.com screenshot
#1 boohoo.com
11.6M
Revenue
7.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lulus.com screenshot
#2 lulus.com
15.6M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nastygal.com screenshot
#3 nastygal.com
821.6K
Revenue
660.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
forever21.com screenshot
#4 forever21.com
1.1M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
windsorstore.com screenshot
#5 windsorstore.com
3.4M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
prettylittlething.us vs top market performers
prettylittlething.us
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conversion rate vs average order value for prettylittlething.us and its competitors
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Revenue share by device at prettylittlething.us

In July large majority of sales on prettylittlething.us, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on prettylittlething.us, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prettylittlething.us channels

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prettylittlething.us Google Ads spend

Evaluate prettylittlething.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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prettylittlething.us devices

Review prettylittlething.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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prettylittlething.us top markets

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prettylittlething.us country & global rank

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