prettylittlething.us
Prettylittlething.us is a website that primarily sells clothing and accessories for women. Their inventory mainly consists of trendy and fashionable garments, including dresses, tops, bottoms, and footwear. They offer a wide range of styles and sizes to cater to various fashion preferences, lasting from casual wear to party outfits.
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prettylittlething.us Annual Revenue and Growth
prettylittlething.us's annual sales on its online store amounted to $145.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
prettylittlething.us's monthly revenueOVER TIME
Over the past three months, prettylittlething.us revenue has experienced decline of 5.7%, compared to the preceding three months.
prettylittlething.us competitors
When comparing prettylittlething.us to its competitors in November 2025, we see that boohoo.com leads in revenue with $19,259,797, followed by lulus.com with $15,430,623. prettylittlething.us falls in third place with revenue of $7,646,626. In terms of transactions, boohoo.com also leads with 302,258 transactions, while prettylittlething.us has 75,584 transactions. However, prettylittlething.us has a higher AOV range of $100-125 compared to most of its competitors who range from $50-100. Conversion rates for prettylittlething.us and lulus.com are tied at 2.00-2.50, with boohoo.com leading at 3.50-4.00. nastygal.com and forever21.com have lower revenue and conversion rates, while windsorstore.com falls in the middle in terms of revenue and AOV. Overall, prettylittlething.us performs competitively in the market but falls slightly behind boohoo.com and lulus.com in terms of revenue and transactions.
Revenue share by device at prettylittlething.us
In November large majority of sales on prettylittlething.us, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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prettylittlething.us channels
Identify top traffic channels that drive growth for prettylittlething.usand discover how performance of traffic channels has changed over time.
prettylittlething.us Google Ads spend
Evaluate prettylittlething.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
prettylittlething.us devices
Review prettylittlething.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
