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Aug 2024
All countries
TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

Favicon for scotts.comscotts.com

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309.3K
Revenue
524.9K
Sessions
0.5-1.0%
Conversion rate
$100-125
Average order value
Online only revenue for scotts.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Scotts is a global leader in the lawn care industry offering a wide variety of products including lawn fertilizers, plant foods, mulches, grass seed & much more.

scotts.com’s revenueOVER TIME
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Over the past three months, scotts.com revenue has experienced decline of 68%, compared to the preceding three months.

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scotts.com revenue decline for last six months
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OVERVIEW
In August 2024, scotts.com in the HOME AND GARDEN industry had online sales revenue of $309,342, a conversion rate of 0.00-0.50%, and an average order value (AOV) of $100-125. Compared to the industry median revenue of $148,608, scotts.com performed well but was overshadowed by homedepot.com with $1,427,926,403 in revenue. The conversion rate ranged from 0.73% to 3.25%, and AOV varied from $92 to $697. With 524,862 sessions, scotts.com surpassed the median of 41,026 sessions in the industry, although homedepot.com led with 190,535,574 sessions.
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scotts.com competitors

When comparing scotts.com to its competitors in the gardening and lawn care industry, we can see that Scotts lags behind in terms of revenue, with $309,342 compared to the leading competitor domyown.com at $3,161,242. Scotts also falls short in the number of transactions with 2,638, while the top performer has 22,157 transactions. However, scotts.com boasts a high number of sessions with 524,862, indicating a strong online presence. In terms of average order value (AOV), Scotts falls within the range of $100-125, which is lower than the top competitor with an AOV of $125-150. The conversion rate for scotts.com ranges from 0.00-0.50%, which is lower compared to competitors like thelawncarenut.com with a conversion rate of 3.50-4.00%. Overall, scotts.com has room for improvement in increasing revenue, transactions, AOV, and conversion rate to better compete in the market.

#1 naturesseed.com
322.6K
Revenue
80.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 bioadvanced.com
168.5K
Revenue
120.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 domyown.com
3.2M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#4 supersod.com
440.9K
Revenue
118.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#5 thelawncarenut.com
426.6K
Revenue
81.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
scotts.com vs top market performers
scotts.com
top retailers
conversion rate vs average order value for scotts.com and its competitors
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scotts.com brandsby revenue

1
Logo for scottsScotts
Top retailers:lowes.comamazon.com
2
Logo for insteadInstead
Top retailers:amazon.co.uk

scotts.com categoriesby revenue

1
Fertilizers
3
Home & Garden
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brands overtime comparison

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scotts.com channels

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scotts.com Google Ads spend

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scotts.com devices

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scotts.com top markets

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scotts.com country & global rank

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