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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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368.8K
Revenue
655.3K
Sessions
0.0-0.5%
Conversion rate
$100-125
Average order value
Online only revenue for scotts.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Scotts is a global leader in the lawn care industry offering a wide variety of products including lawn fertilizers, plant foods, mulches, grass seed & much more.

scotts.com’s revenueOVER TIME
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Over the past three months, scotts.com revenue has experienced decline of 68%, compared to the preceding three months.

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scotts.com revenue decline for last six months
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OVERVIEW
In September 2024, scotts.com in the home_and_garden industry had online sales revenue of $368,834, with a median revenue of $143,955. Their conversion rate ranged from 0.00-0.50%, with a very high conversion rate of 3.34% and a very low of 0.75%. The Average Order Value (AOV) was $100-125, compared to a high AOV of $713 and a low of $93 in the industry. The website had 655,305 sessions, while the highest was 152,323,099 from homedepot.com, and the median sessions were 38,771 for the HOME AND GARDEN category.
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scotts.com competitors

In comparing scotts.com to its competitors in the lawn and garden industry, it is evident that Scotts lags behind in terms of revenue, transactions, sessions, and conversion rate. scotts.com generated a revenue of $368,834 from 3,169 transactions and 655,305 sessions, with a conversion rate ranging from 0.00% to 0.50%. In contrast, its competitors like domyown.com led with a revenue of $2,782,214 from 18,845 transactions and 1,320,215 sessions, boasting a conversion rate of 1.00% to 1.50%. Other competitors such as supersod.com, naturesseed.com, and thelawncarenut.com also outperformed scotts.com in various metrics like average order value (AOV) and conversion rates, showcasing a more robust online presence and higher customer engagement. scotts.com may need to reevaluate its digital marketing strategies to remain competitive in the market.

#1 naturesseed.com
408.4K
Revenue
73.4K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#2 bioadvanced.com
142.7K
Revenue
96.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#3 domyown.com
2.8M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#4 supersod.com
472.2K
Revenue
122.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#5 thelawncarenut.com
407.2K
Revenue
74.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
scotts.com vs top market performers
scotts.com
top retailers
conversion rate vs average order value for scotts.com and its competitors
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scotts.com brandsby revenue

1
Logo for scottsScotts
2
Logo for insteadInstead
Top retailers:amazon.co.uk

scotts.com categoriesby revenue

1
Fertilizers
3
Home & Garden
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brands overtime comparison

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scotts.com channels

Identify top traffic channels that drive growth for scotts.comand discover how performance of traffic channels has changed over time.

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scotts.com Google Ads spend

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scotts.com devices

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scotts.com top markets

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scotts.com country & global rank

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